The document outlines an integrated marketing communication plan for an insurance company called Prompt Insurance. It includes a SWOT analysis, research on competitors, and details the new brand. The plan details traditional and alternative media strategies, consumer promotions, online tools, sponsorships, events, and public relations tactics. It provides examples of each tactic and concludes with an evaluation plan to measure effectiveness.

1. STATE FARM IMC PLAN2/25/10

2. SWOT Analysis2/25/10

3. Competitors2/25/10

4. The New BrandPROMPT INSURANCE That’s it!2/25/10

5. TRADITIONAL MEDIAALTERNATIVE MEDIACONSUMER PROMOTIONSONLINE TOOLSSPONSORSHIPSEVENTSPUBLIC RELATIONSINTEGRATED MARKETING COMMUNICATION PLAN2/25/10

6. TV (ABC, ESPN)Magazine (People)RadioOut of HomeBillboard

7. AirportRadioTraditional Media2/25/10

8. Bikes, BusesStreet Promotion Alternative Media2/25/10

9. ElevatorsCinemaAlternative Media2/25/10

10. KASKOMILE “Pay as much as use”Gift CardsConsumer Promotion2/25/10

11. Official Web PageSearch Engine OptimizationSocial Network SitesFacebook: Farmville

12. Second LifeOnline Tools2/25/10

13. CraigslistOnline Tools2/25/10

14. NASCARNBANFLSponsorships2/25/10

15. Events- ConcertsSponsorships2/25/10

16. Media Timeline 2/25/10

17. Budget2/25/10

18. Surveys: Traditional

19. OnlineFocus GroupsEvaluation2/25/10

20. THANK YOUSANGHITA MAJUMDER2/25/10