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Startup Template
- 1. getting startups started Pete Mitchell | Simon Douglas
- 2. Guidelines for this deck • To provide a summary overview of the current business, your expectations and drivers going forward • Use the structure and templates of the slides where possible. • Feel free to add slides if you need, although remember, less is more. • This deck will be used to present to investors and selected slides will be used on the website for pre NDA exposure of the solution. • NDA from Vantageap must be compete prior to completion
- 3. Solution Overview [Summary of Key Elements if solution • Value to user • Unique Design Features • Call to actions] SAMPLE
- 4. Team and Advisors XXX Title [Experience and Track Record] XXX [Experience and Track Record] Title XXX Title [Experience and Track Record] XXX [Experience and Track Record] Title XXX [Experience and Track Record] Title [Summary of Initial Funding raised]
- 5. Market Size Total Addressable Potential Market % of Addressable Market Market - XXX (Please include Sources) Total Addressable Market with Summary of Spend Per User Approx. CAGR% Note 1 – Whilst we support global domination from day 1, investors would like to see more focus so be clear on which market/geography you will deliver. Note 2 – Should your solution be applicable to more than 1 addressable market i.e consumer and SME please assess each market separately
- 6. Key Competitors Key Competitor- XXX Potential Entrants • Who else is coming into the market or could diversify into Advantages over key competitor your segment? 1. XXXX 2. XXXX • How will you differentiate? 3. XXXX 4. XXXX (Example – A new entrant my aquire our major 5. XXXX competitor or your movement/success in the market my encourage others to enter) Note 1 – It is likely you will have lots of competitors but focus on the biggest and toughest, if you can beat them the others will be easy. Note 2 – Understand of the competitive landscape is critical for investors, they will be put off if you don’t demonstrate you know what your up against. Be assured, there are always competitors so be open.
- 7. Key Competitors Key Competitor- XXX Potential Entrants • Who else is coming into the market or could diversify into Advantages over key competitor your segment? 1. XXXX 2. XXXX • How will you differentiate? 3. XXXX 4. XXXX (Example – A new entrant my aquire our major 5. XXXX competitor or your movement/success in the market my encourage others to enter) Note 1 – It is likely you will have lots of competitors but focus on the biggest and toughest, if you can beat them the others will be easy. Note 2 – Understand of the competitive landscape is critical for investors, they will be put off if you don’t demonstrate you know what your up against. Be assured, there are always competitors so be open.
- 8. Value to User YOUR SOLUTION HERE OTHER PROVIDER OTHER SOLUTION COMPETITOR •XXXX •XXXX •XXXX •XXXX •XXXX •XXXX •XXXX •XXXX Ease of Use •XXXX •XXXX •XXXX •XXXX •XXXX •XXXX •XXXX •XXXX •XXXX •XXXX •XXXX •XXXX Costs •XXXX •XXXX •XXXX •XXXX •XXXX. •XXXX •XXXX •XXXX •XXXX •XXXX •XXXX •XXXX •XXXX •XXXX •XXXX •XXXX Benefits •XXXX •XXXX •XXXX •XXXX •XXXX •XXXX •XXXX •XXXX •XXXX •XXXX •XXXX •XXXX
- 9. Value to Partners Prospective Product Service Value Conversion Partner Proposition Rate Partner 1 •XXXX •XXXX •XXXX Partner 2 •XXXX •XXXX •XXXX Partner 3 •XXXX •XXXX •XXXX Partner 4 •XXXX •XXXX •XXXX Partner 5 •XXXX •XXXX •XXXX
- 10. User Acquisition Launch XXXX XXXX XXXX XXXX XXXX Growth xxxx Xxxx Xxxx Xxxx Xxxx XXXX Maturity XXXX XXXX XXXX XXXX
- 11. Business Model User Generate Use of Users Acquisition Revenue From? Based on? Fee Types? Future Potential Revenue Streams 1. XXXX How would you explain your Business 2. XXXX Model in 3 Bullets Year 1 - £ 3. XXXX 1. XXXX Year 2 - £ 4. XXXX 2. XXXX Year 3 5. XXXX 3. XXXX
- 12. Exit Strategy Your Here Option 1 Option 2 Option 3 Note 1 – Investors only make money when you exit or start making a return Note 2 – A clear exist strategy shows you are looking and have an end goal. Note 3 – This is just a high level assessment, DON’T include expected valuations or exit at certain revenue points. Note 4 – Identify simply who would be interested in Acquisition, JV, IPO or Partnership and who the potential candidates could be.
- 13. vantageap.com