This document discusses blockchain technology and its potential applications for startups. It begins by outlining characteristics that indicate when blockchain may be suitable, such as the need for shared data storage among multiple parties with conflicting incentives. It then discusses key concepts like immutability, transparency, and efficiency. The document addresses common myths about blockchain and explores levels of blockchain adoption from basic record keeping to full automation. It provides an example startup project using blockchain for the equine industry and encourages imagining other applications. It concludes by introducing the author and inviting feedback.

1. B L O C K C H A I N ?

2. ISBLOCKCHAIN
FORME? Do you need to store shared data in a database?
Are multiple parties involved?
Parties involved have conflicting incentives and/ or are
not trusted?
Rules governing participants are not uniform?
Need for an objective, immutable log?
Rules of transactions do not change frequently?

3. B L O C K C H A I N F O R S T A R T U P S ?
W H Y N O T !
H E R I Y O N O S I M
Project Manager & Technical Associate

4. B U T F I R S T , B L O C K C H A I N

5. Immutability
Digital
Representation
Transparency
Benefit
Data
Ownership
Connecting
People
Efficiency

6. IMMUTABILITY

7. DIGITAL
REPRESENTATION

8. TRANSPARENCY
BENEFIT

9. DATA
OWNERSHIP

10. EFFICIENCY

11. CONNECTING
PEOPLE

12. M Y T H B U S T E R

13. Distributed = High Scalability
Keeping data on the
Blockchain is good?
Private key makes your data
on the Blockchain becomes
private
Changing password on the
Blockchain?
Blockchain is omnipotent
Blockchain must
have tokens
All it takes to build a
Blockchain is an IT guy
Blockchain requires a huge
amount of energy
Blockchain is for sending
money
Blockchain Transactions are
Anonymous

14. D E C E N T R A L I Z A T I O N , W H Y
A R E W E A R G U I N G ?

15. LEVELS OF
BLOCKCHAIN ADOPTION
L e v e l o - N o A u t o m a t i o n
L e v e l 1 - H u m a n A s s i s t a n c e
L e v e l 2 - P a r t i a l A u t o m a t i o n
S t a r t u p
L e v e l 3 - C o n d i t i o n a l
A u t o m a t i o n S t a r t u p
L e v e l 4 - H i g h A u t o m a t i o n
S t a r t u p
L e v e l 5 - F u l l A u t o m a t i o n
S t a r t u p

16. Level 0
Long-term records
Time-stamping
Human auditors
Fraud can still happen depending on the data.
NO AUTOMATION

17. Level 1
Ensuring the basic rules are followed in the business process
Basic Accounting Principles, Simple Workflow Rules,
Authorization Logic, etc.
Easier to audit because the digital format is pre-defined.
HUMAN ASSISTANCE

18. Level 2
Controlling day-to-day business activities, like an ERP.
Lessen the burden of daily administrative process and
bureaucracy.
Can help in tracing all activities in the business.
PARTIAL AUTOMATION

19. Level 3
Automate any bureaucratic business activity for efficiency.
Reducing the number of supervisory roles.
Blockchain misbehaving Smart Contract.
Loopholes that make the code do weird things - DAO.
CONDITIONAL AUTOMATION

20. Level 4
Tricky situation
Failsafe for society.
Resolving legal disputes on B2B Blockchain.
Lost of Private Keys?
HIGH AUTOMATION

21. Level 5
Artificial Intelligent.
Redefining business.
Fair consensus in a B2B or C2C scenario.
FULL AUTOMATION

22. O U R P R O J E C T

23. Horses
Equinehub is the world’s first equine platform that
leverages on Blockchain technology to transform the
equine world, making it more efficient, transparent,
secure, and inclusive.

24. =
15% 35% 50%
Crowd Funding &
Sharing Economy

25. Transparent Information
from Reliable Source
Birth Horse Passport Vaccination Races

26. ( Y ) O U R P R O J E C T

27. I M A G I N E
Imagine if it is not a horse. Instead, anything.
A land, a house, or even...

28. I M A G I N E
Imagine if it is not a horse. Instead, anything.
A land, a house, or even a city.

29. THANK YOU
Blockchain is complex, leave it to Blockchain Zoo
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salesops@blockchainzoo.com
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EMAIL
WEBSITE

30. H E R I Y O N O S I M
Heri started his career as a Network Engineer for an oil
refinery back in Singapore. He then moved on to
numerous million-dollar projects in e-Government
Sector as a Solution Architect. In 2012, he built
Surepark that sent his team to 1st place in a
Nationwide Hackathon in Singapore using Internet of
Things Hardware and Machine Learning. Within
Blockchain Zoo, Heri is building core systems to make
Blockchain Technology easier to use, more scalable
and extendable.
Leave us a feedback here: http://bit.ly/BCZForm2