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Beyond the Reference Desk
   Starting a text reference service at
               your library

     Kimberly Vardeman & Ian Barba
     1001 Great Ideas, TLA April 2012
Convenience             Complexity
Availability            Personal
New Technology          Traditional



HOW DOES THE REFERENCE
MEDIUM SHAPE THE EXPERIENCE?
How to Market Your Text Reference Service
• In printed materials at your library and
  campus
• Place webpages and links on your library
  website
• Stories and/or ads in news media
• Announcements in campus-wide emails and
  listservs
• Reminders in face-to-face or email reference
• Reminders during special library events, e.g.,
  student orientation and library tours
Provide instruction on how to use the service in
your marketing materials.
Peak Times for Text Messages Received
Types of Questions Received
For more information, contact:
Kimberly Vardeman           Ian Barba
Reference Librarian         LTMS Librarian
Texas Tech University       Texas Tech University
kimberly.vardeman@ttu.edu   ian.barba@ttu.edu
806-742-2238 x 297

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Start a Text Message Reference Service Poster

  • 1. Beyond the Reference Desk Starting a text reference service at your library Kimberly Vardeman & Ian Barba 1001 Great Ideas, TLA April 2012
  • 2. Convenience Complexity Availability Personal New Technology Traditional HOW DOES THE REFERENCE MEDIUM SHAPE THE EXPERIENCE?
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8. How to Market Your Text Reference Service • In printed materials at your library and campus • Place webpages and links on your library website • Stories and/or ads in news media • Announcements in campus-wide emails and listservs • Reminders in face-to-face or email reference • Reminders during special library events, e.g., student orientation and library tours
  • 9. Provide instruction on how to use the service in your marketing materials.
  • 10. Peak Times for Text Messages Received
  • 11. Types of Questions Received
  • 12.
  • 13. For more information, contact: Kimberly Vardeman Ian Barba Reference Librarian LTMS Librarian Texas Tech University Texas Tech University kimberly.vardeman@ttu.edu ian.barba@ttu.edu 806-742-2238 x 297