Small group project detailing competition to Starbucks and where improvements can be made. This was done for my Strategic Management class

1. Starbucks Competition
Kreidie, Lem, Bvenzawabaya, Gears

2. Competitors
 Dunkin Donuts
 Tim Hortons
 McDonalds
 Diners

3. Dimensions
 Price
 Convenience
 Seasonal Offerings
 Location
 Atmosphere
 Experience

4. 5 Steps: McDonald’s
 Improve quality of coffee
 Flavors
 Improving Atmosphere
 Find other Channels of Distribution
 Advertising Coffee Products