This document summarizes Starbucks' expansion globally. It discusses how Starbucks began in 1971 in Seattle and has since expanded internationally. Some key points: - Starbucks opened its first international location in Japan in 1996, where sales volumes were twice as high as in the US. They opened over 360 stores in Japan. - Starbucks has also expanded to other countries like China, where they opened 50 outlets by 2002. They have entered markets like India and Russia as well. - As Starbucks has expanded globally, it faces both opportunities to further grow and differentiate its brand, as well as threats from high competition, inflation, and changing technology in various markets.