The document discusses how a company called SWB groups external stakeholders into clusters based on shared values and desired behaviors, with the goal of relationship building and education through various communication channels like internet, social media, broadcast and print. The clusters include members/clients of SWB as well as other groups like researchers who contest evidence of STEM shortages and extreme groups opposed to outcomes of STEM work.

1. SWB groups important external stakeholders
into clusters according to their values, these
clusters also reflect the behaviors that SWB
desires to elicit from each group.
What is this?
What are the types?
Who are they?
How?
Internet, social
media, broadcast,
& print
$$$
Members/
clients of
SWB
Some researchers contest evidence
pointing to a shortage of STEM trained
persons. Other extremest groups, like
Christian Science practitioners are
against the outcomes that develop from
STEM work.
Through
relationship
building and
education