Today business owners and marketing professionals must address an advertising strategy, a digital media strategy, a social strategy, and a public relations strategy in order to generate the best results possible. This presentation defines the often confused differences between advertising and public relations to help plan and execute the best strategies and campaigns possible.

1. Defining The Differences Between
Advertising and Public Relations
Presented by Solomon/Turner PR

2. When you advertise you control the
message
You decide as the advertising purchaser when to run your
advertising, where to run it, and the size of the ad or
frequency of the commercial.

3. In an ad campaign you control who sees it
You decide on which audience you wish to reach and how
often you wish to reach them.

4. There is no filter in advertising
Your audience gets your message directly, exactly
the way you created it.

5. PR differs in that in a publicity campaign
the media controls the message
The writer and sender of the information has little control
over the message (unless it is a live interview) and how it
will appear in the final version of the story.

6. In a PR campaign editors and producers of
the publication or TV station control the
final message and how it will be used
An editor may wish to use all or part of your information.
They may choose to use it immediately, file it away for
future use or not use it at all.

7. Once the information is received the
editor may wish to take your information
into a entirely different direction than the
one intended.

8. Your information could turn into a feature
story or a roundup article with your
source and others

9. Experienced PR professionals understand
the nuances between public relations and
advertising.
They realize the final message may differ from its original
intent when the article is published.

10. Understanding the differences between PR
and advertising can help you determine
separate messaging strategies
It can make both your advertising and public relations
campaign a lot more effective.

11. Solomon/
Solomon/Turner
 25 years of experience in branding and marketing communications
including social and digital media, newspapers, trade journals, radio
and television.
 Outstanding client work on a national and local basis.
For more information contact:
Steve Turner
sturner@solomonturner.com
314-205-0800
http//:www.solomonturner.com
Twitter @steveturnerpr