SSIP Gujarat

1. Instructions:
Dear Applicant,
• Here is a template to help you create a presentation suitable to help us assess your project for
further process
• Each slide contains some questions that will guide you to prepare that particular slide.
• The questions are just to guide and help you, please do not prepare the slide in the form of
Q&A, remove the pre-filled content in all slides
• You may use your own representation. Try to use bullets and points to keep the content precise.
You may use images/illustrations wherever needed.
• The flow of the presentation should remain as given.
• If you wish to add any extra slides, information that you wish to share that might be important,
you may add it after the Thank You slide
• Slide 8 contains the Business Model Canvas. Please remove the prefilled content in each section of
the chart, before filling in your answer. The prefilled content is just to help you understand the
sections.
Note: Kindly remove this slide from your presentation before sending it to us.

2. PDEU INNOVATION AND
INCUBATION CENTRE
Screening Proposal Presentation

3. NAME OF STARTUP/ PROJECT
Write a Brief about your Business (10-20 words)
(Insert Logo, if any)

4. PROBLEM
Try to answer the following questions:
• What is the problem that you are solving ?
(What issues your potential customers are dealing with?)
• Is there a need in the market to solve the problem? How crucial is the need ?

5. SOLUTION
Try to answer the following questions:
• What is your product/service ?
• How does it solve the problem?

6. HOW DOES IT WORK?
Try to answer the following questions:
• What is your product/ service technology?
• How does it function?
• Add an image/illustration of your product/service technology/Video (If any)
• Current Status/Stage of the project (concept/design/prototype/Minimum Viable
Product)
(max. 2 slides allowed)

7. USP OF THE PRODUCT/ INNOVATION
Try to answer the following questions:
• How is your product/technology/service/solution different?
• What is the innovation?
Or does it significantly upgrade an existing solution? How?
Or does it significantly increase the accessibility of an existing solution? How?
Or does is upgrade a solution and make it cost-effective? How?
• Is it patented? If yes, Write about your IPR (File/Granted)

8. Who are your Key
Partners? Who are your
key suppliers? Which Key
Resources are you
acquiring from partners?
Which Key Activities do
partners perform?
What Key Activities do your
Value Propositions require?
your Distribution Channels?
Customer Relationships?
Revenue streams?
What Key Resources do your Value
Propositions require? your
Distribution Channels? Customer
Relationships Revenue Streams?
TYPES OF
RESOURCES: Physical,
Intellectual (brand patents,
copyrights, data), Human, Financial
What value do you deliver to
the customer? Which one of
your customer’s problems are
you helping to solve? What
bundles of products and
services are you offering to
each Customer Segment?
Which customer needs are
you satisfying?
What type of relationship
does each of our Customer
Segments expect you to
establish and maintain with
them? Which ones have
you established? How are
they integrated with the rest
of your business model?
How costly are they?
Through which
Channels do your
Customer Segments
want to be reached?
How are you reaching
them now? How are
your Channels
integrated? Which
ones work best?
Which ones are most
cost-efficient?
For whom are you
creating value? Who are
your most important
customers? Is your
customer base a Mass
Market, Niche Market,
Segmented, Diversified,
Multi-sided Platform
What are the most important costs inherent in your business model? IS
YOUR BUSINESS MORE: Cost Driven (leanest cost structure, low price
value proposition, maximum automation, extensive outsourcing), Value
Driven (focused on value creation, premium value proposition).
SAMPLE CHARACTERISTICS: Fixed Costs (salaries, rents, utilities),
Variable costs, Economies of scale, Economies of scope
For what value are your customers really willing to pay? For what do they currently pay? How are
they currently paying?
TYPES: Asset sale, Usage fee, Subscription Fees, Lending/Renting/Leasing, Licensing, Brokerage
fees, Advertising
FIXED PRICING: List Price, Product feature dependent, Customer segment dependent, Volume
dependent
DYNAMIC PRICING: Negotiation (bargaining), Yield Management, Real-time-Market
BUSINESS MODEL CANVAS

9. MARKET ANALYSIS
Try to answer the following questions:
• What is the total available Market ? With proper Evidences.
• What is your target market ? (Potential Customers)
• Who will buy the product?
• Who will be the end consumer?

10. COMPETITION ANALYSIS
Try to answer the following questions:
• What alternatives exist in the market ?
• Who are your existing competitors/ your potential competitors in the future?
• How are you better than them? (comparison)
• How can you differntiate yourself from the competitors (Barriers to entry)
(max. 2 slides allowed)

11. GO TO MARKET STRATEGY
Try to answer the following questions:
• What Strategy will you use to capture the target market/addressable market ?
• Who are the key players?
• Describe about your critical partners
• Describe, how will your product reach the customer ?
(max. 2 slides allowed)

12. PROJECT COST BREAKUP
Try to answer the following questions:
• Total project cost breakup for product development and marketing
• How much funds are needed to take the project forward?
• Expenses already incurred

13. TENTATIVE PLAN FOR NEXT 2-3 YEARS
Try to answer the following questions:
• When will the product development be finished?
• What would you require take the product to the market? (testing,
certifications, licenses, approvals from regulatory bodies, etc.)

14. • Is your business plan complete? Yes/no
• Have you incorporated your company or formed an LLP? Yes/ No
• Is your team complete? Yes/No
• Have you filed for intellectual property, such as technical patent or design patent? Yes/No
• Have you leased office space, or setup home office? Yes/No
• Have you acquired first customers ?
• Have you lined up key partners and business advisors?
• Have you received grant/ availed assistance under any state/central government scheme ?
-If yes, please provide the details of same (grant/assistance amount, scheme name, Nodal
Institute)
• Have you received grant/ investment from any private agency/ individual?
MILESTONES

15. THE TEAM
• Team Introduction (name of all members, with educational background and
experiences) + (Roll number of PDEU Students)
• Also add names of your advisors/Mentors (if any)
• Supporting organizations (if any)

16. THANK YOU
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