The 60 Second Home Show is a unique commercial vignette aimed at promoting home improvement clients while generating revenue for TV affiliates, featuring licensed contractor Richard McKann. It offers category exclusivity to clients, presenting them as industry experts to enhance consumer awareness and set them apart from competitors. The advertising platform combines television and web streaming, resulting in significant new revenue and strong client relationships.

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2. Introducing
The 60 Second Home Show
A first of its kind commercial vignette designed to deliver results for home
improvement clients and new business revenue for our TV affiliates.
The 60 Second Home Show, hosted by licensed contractor and Master Tradesman
Richard McKann, showcases home improvement clients as experts in their
category and highlights the quality of their work. This type of third party
endorsement provides home improvement companies a competitive edge by
setting them apart from others within their category. Category exclusivity within the
market assures thought leadership in their particular home improvement discipline.
Our solution combines Television and Web to deliver a powerful and impactful
advertising platform for our clients.
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3. Television sales teams across the country are tasked with answering the
same questions:
•How can we set our station apart from the competition?
•How can we exceed our budgets?
•How can we control attrition?
The 60 Second Home Show helps TV Sales Teams in the following ways:
• Offers category exclusivity to home improvement clients providing them
the opportunity to be set apart from their competition.
• Provides our affiliates with a unique tool advertisers cannot find anywhere
else in their market.
• The 60 Second Home Show presents clients as experts and therefore
generates top of mind awareness with consumers.
Copyright 2010 Who Did that Media LLC. All Rights Reserved Confidential & Proprietary

4. Richard McKann is more than just the guy in
front of the camera!
Richard is a Licensed Contractor and Master
Tradesman, making him imminently qualified to
demonstrate home improvement products and
educate our viewers about the best choices in
the home improvement arena.
Richard, a native of Richmond, Virginia is a
man of many talents. In addition to running a
successful contracting business he is also the
host of his own weekly radio show. In his spare
time (which there is very little of) he is an
amateur chef and a motorcycle enthusiast.
.
Copyright 2010 Who Did that Media LLC. All Rights Reserved Confidential & Proprietary

5. We’ll go with you on
the call if you wish.
We stream the client’s
episode on our website
and provide the client a
banner and link to their
website.
You pitch a sales
package that includes
production costs.
We meet with client to
We deliver our affiliates discuss production
a broadcast ready schedule and then write
product. and produce episode.
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6. 6.6% of Net Revenue
New Revenue Generated
Production Costs
*Based upon actual net revenue numbers for 4 episodes produced for affiliate. Production cost $3000 per episode
** Productions requiring travel 100 miles or more from Washington, D.C. will require hotel and meals to be provided by station.
Copyright 2010 Who Did that Media LLC. All Rights Reserved Confidential & Proprietary

7. “The 60 Second Home Show is a unique marketing tool that is so simple and well thought out for the
home improvement industry, the concept sells itself. By partnering with The 60 Second Home Show I
have generated $72,000 in new business and opened up communications with home improvement
prospects that were once adverse to television advertising. My clients appreciate The 60 Second Home
Show’s distinctive approach and the Home Show’s third party endorsement effectively sets them apart
from their competitors in order to drive results. I have the utmost confidence that The 60 Second Home
Show will not only continue to generate new business, but sets a solid platform for long-term relationships
with my home improvement advertisers.”
Nate Mann, Account Executive
News Channel 8
Washington, D.C.
“The 60-Second Home Show sells itself. In a span of 3-weeks I was able to close 3 different clients for
over $110,000 of new home improvement business on News Channel 8. Home improvement has always
been a challenging category for television but not only has the Home Show been a great tool to close the
clients, it has also delivered strong audience response and strong leads for our clients, meaning I feel
confident the dollars will not only come back but grow year after year. This has opened up a door to a ton
of new prospects in DC!”
Alex Otwell, Account Executive
News Channel 8
Washington, D.C.
Copyright 2010 Who Did that Media LLC. All Rights Reserved Confidential & Proprietary

8. Episodes are
streamed live
on our website
Clients receive
250x200 banner
Copyright 2010 Who Did that Media LLC. All Rights Reserved Confidential & Proprietary