Emprender y fracasar: lecciones y errores en primera persona (Araba Encounter...Aitor San Sebastián Millet
Charla sobre errores habituales a la hora de emprender, impartida en la Araba Encounter de 2015 #AE02
http://www.euskadinnova.net/es/enpresa-digitala/agenda/emprender-fracasar-algunas-lecciones-errores-aprendidos-primera-persona-araba-encounter-2015/10020.aspx
Las Redes Sociales son conexiones de personas que interactuan en medios sociales. Medios sociales son sitios virtuales donde interactuan las redes sociales.
Emprender y fracasar: lecciones y errores en primera persona (Araba Encounter...Aitor San Sebastián Millet
Charla sobre errores habituales a la hora de emprender, impartida en la Araba Encounter de 2015 #AE02
http://www.euskadinnova.net/es/enpresa-digitala/agenda/emprender-fracasar-algunas-lecciones-errores-aprendidos-primera-persona-araba-encounter-2015/10020.aspx
Las Redes Sociales son conexiones de personas que interactuan en medios sociales. Medios sociales son sitios virtuales donde interactuan las redes sociales.
White Paper: Anytime, anywhere secure email access with Samsung mobile devices Samsung Biz Mobile
CIOs and IT professionals realize that business users increasingly rely on personal smartphones and tablets to do their work- both at the office and at home. Recent studies show that email is the most widely used mobile client application in businesses and users increasingly expect the same level of features and functionality they get on PCs.
Read this white paper to learn how Samsung smartphones and tablets are designed to meet enterprise productivity and security needs.
Consentimiento informado y sus disposiciones jurídicasTatiana González P
Temas tratados:
*Consentimiento
*Informar
*Consentimiento Informado
*Breve historia
*Dignidad Humana
*Derechos Humanos
*Etapas del Consentimiento Informado
*Incapacidad
*Criterios para determinar la capacidad de dar propio consentimiento
*Excepciones
*Legislaciones y Derechos Humanos
*Disposiciones jurídicas
El arquitecto José Carlos Miquel presenta a los integrantes del Grupo de Trabajo Laboratorios Urbanos de la Iniciativa Urbana Espíritu Santo de Murcia su propuesta para la Plaza de la Constitución, elaborada en base a las peticiones de los vecinos del barrio del Espíritu Santo, participantes en las distintas actividades de "Construyendo una plaza para convivir".
El cafeto es una planta autógama Cuando la flor se abre, una porción del polen ya se ha liberado internamente, habiendo ocurrido entre el 90 a 95% de autofecundación.
7 Advanced Lead Nurturing Tips for Marketing - AND SalesPardot
Engagement with prospects is always a challenge - in both marketing or sales. It would be great to be able to send a quick email to each of our leads on an individual basis - but is this always a realistic option? Lead nurturing helps address this engagement challenge and helps deliver the right information to the right leads at the right time.
Join Mathew Sweezey, author of "Marketing Automation for Dummies," as he addresses the challenges of lead engagement for both marketing and sales teams and gives us valuable information on how lead nurturing can help solve this problem.
The biggest problems facing marketers today is how to drive business amidst the rapidly changing environment. This presentation details the effects of limitless media on consumers, their changes in their desires, and how to systematically build marketing programs to drive demand in the infinite media landscape.
Lead nurturing...for sales? You bet! Join Mathew Sweezey, Marketing Evangelist at Pardot, a salesforce.com company, as he explores the types of lead nurturing programs that are prime for a sales team's use to help increase lead flow and deal conversion.
Having both a sales and marketing background gives Mathew solid insight into a sales team's need and use of lead nurturing from all angles. In this webinar, he will share and teach us:
- How sales teams can benefit from the use of lead nurturing
- What types of lead nurturing approaches sales teams can use effectively
- When to use select lead nurturing approaches
Salesforce Innovates Faster with Agile - You Can TooDreamforce
For years, over 400 teams at Salesforce have been using the Salesforce Platform to manage everything agile including sprints, code releases, kanban, and much more. For the first time earlier this year, Salesforce released these tools to AppExchange in a package called Salesforce Agile Accelerator_. Join us to learn how Salesforce and Pendo.io connect customers with development using Agile Accelerator. By building leveraging the Salesforce platform, Pendo will demonstrate how they have consolidated new feature work, case tracking, and bug tracking onto the Salesforce platform.
Increase Customer Adoption with Interactive ContentGavin Austin
Salesforce Case Study: Adding Interactivity to Increase Customer Satisfaction
Presented at the Intelligent Content Conference on how Salesforce built a framework for interactive content, which led to an increase in customer adoption.
White Paper: Anytime, anywhere secure email access with Samsung mobile devices Samsung Biz Mobile
CIOs and IT professionals realize that business users increasingly rely on personal smartphones and tablets to do their work- both at the office and at home. Recent studies show that email is the most widely used mobile client application in businesses and users increasingly expect the same level of features and functionality they get on PCs.
Read this white paper to learn how Samsung smartphones and tablets are designed to meet enterprise productivity and security needs.
Consentimiento informado y sus disposiciones jurídicasTatiana González P
Temas tratados:
*Consentimiento
*Informar
*Consentimiento Informado
*Breve historia
*Dignidad Humana
*Derechos Humanos
*Etapas del Consentimiento Informado
*Incapacidad
*Criterios para determinar la capacidad de dar propio consentimiento
*Excepciones
*Legislaciones y Derechos Humanos
*Disposiciones jurídicas
El arquitecto José Carlos Miquel presenta a los integrantes del Grupo de Trabajo Laboratorios Urbanos de la Iniciativa Urbana Espíritu Santo de Murcia su propuesta para la Plaza de la Constitución, elaborada en base a las peticiones de los vecinos del barrio del Espíritu Santo, participantes en las distintas actividades de "Construyendo una plaza para convivir".
El cafeto es una planta autógama Cuando la flor se abre, una porción del polen ya se ha liberado internamente, habiendo ocurrido entre el 90 a 95% de autofecundación.
7 Advanced Lead Nurturing Tips for Marketing - AND SalesPardot
Engagement with prospects is always a challenge - in both marketing or sales. It would be great to be able to send a quick email to each of our leads on an individual basis - but is this always a realistic option? Lead nurturing helps address this engagement challenge and helps deliver the right information to the right leads at the right time.
Join Mathew Sweezey, author of "Marketing Automation for Dummies," as he addresses the challenges of lead engagement for both marketing and sales teams and gives us valuable information on how lead nurturing can help solve this problem.
The biggest problems facing marketers today is how to drive business amidst the rapidly changing environment. This presentation details the effects of limitless media on consumers, their changes in their desires, and how to systematically build marketing programs to drive demand in the infinite media landscape.
Lead nurturing...for sales? You bet! Join Mathew Sweezey, Marketing Evangelist at Pardot, a salesforce.com company, as he explores the types of lead nurturing programs that are prime for a sales team's use to help increase lead flow and deal conversion.
Having both a sales and marketing background gives Mathew solid insight into a sales team's need and use of lead nurturing from all angles. In this webinar, he will share and teach us:
- How sales teams can benefit from the use of lead nurturing
- What types of lead nurturing approaches sales teams can use effectively
- When to use select lead nurturing approaches
Salesforce Innovates Faster with Agile - You Can TooDreamforce
For years, over 400 teams at Salesforce have been using the Salesforce Platform to manage everything agile including sprints, code releases, kanban, and much more. For the first time earlier this year, Salesforce released these tools to AppExchange in a package called Salesforce Agile Accelerator_. Join us to learn how Salesforce and Pendo.io connect customers with development using Agile Accelerator. By building leveraging the Salesforce platform, Pendo will demonstrate how they have consolidated new feature work, case tracking, and bug tracking onto the Salesforce platform.
Increase Customer Adoption with Interactive ContentGavin Austin
Salesforce Case Study: Adding Interactivity to Increase Customer Satisfaction
Presented at the Intelligent Content Conference on how Salesforce built a framework for interactive content, which led to an increase in customer adoption.
There is no Such Thing as Big Data - Jeremy Waite, StrategySalesforce Exactt...PerformanceIN
The reliance on insights for campaign success is increasing despite many calling for a blend of information and marketer instinct. Data may well be a vital support strut for performance marketing, but does big data actually exist?
Our speaker for this session does not think so and he will be detailing why. Jeremy is primed to explain big data mythology and what he thinks it actually is. Attend this if you also want to learn how to provide great experiences for customers, given their average attention span is now less than seven seconds.
Dreamforce | ExactTarget Marketing Cloud: The Good, the Bad and the Best: Pra...Salesforce Marketing Cloud
Adopting email marketing best practices isn’t about ticking boxes. It’s about execution. During this webinar I discuss a variety of best practices and share real-world examples of brands with good, bad and the best executions. Topics covered include signup forms, welcome emails, mobile-friendly emails, preheaders, personalization, unsubscribe pages, and more.
The Good, the Bad and the Best: Practices for a Post-Wild West Email Marketin...Chad S. White
Adopting email marketing best practices isn’t about ticking boxes. It’s about execution. During this webinar I discuss a variety of best practices and share real-world examples of brands with good, bad and the best executions. Topics covered include signup forms, welcome emails, mobile-friendly emails, preheaders, personalization, unsubscribe pages, and more.
Ideation and Creation of the Perfect Infographics - Dreamforce 2014Andrew Melchior
Creating the perfect infographic can be fun and challenging. My presentation outlined best practices and tips I've learned at Avalaunch Media over the years of producing thousands of infographics.
Internet Of Things: Creativity, Innovation & The Internet of Things IOT WorldReidCarlberg
It's easy to get started with an Internet of Things solution your customers will love. Join me at IOT World in Palo Alto tomorrow June 17 as talk about getting creative in this exploding space.
Activate Leads in Your Database with Customer Needs-Driven Email NurturingPardot
Learn how TRACOM Group has implemented a customer needs-driven lead nurturing program that uses Pardot segmentation, automation, and dynamic email content to activate, engage, and qualify sales-ready leads in their existing prospect database.
In this presentation given at Dreamforce 2013 Mike Gerholdt, Garry Polmateer, and Jared Miller give Salesforce Admins advice on managing their Salesforce instance and common mistakes we have made over the years.
New Year's Resolution: Smarter Campaigns-Better ResultsPardot
In these current competitive B2B markets, the marketing and sales teams who can work together successfully in campaign execution will build stronger, better and faster results for their companies. And campaign automation can help achieve this.
Join Sangram Vajre, Director of Marketing at Pardot, a salesforce.com company, as he helps us gain early ground in the New Year, and walks us through:
- How marketing and sales teams can use multi-channel campaign automation to establish a plan
- How to focus campaign efforts for agreed-upon results
- How to use campaign results to effectively improve and continue building on campaign successes
Deriving Intelligence from Customer Actions: Data Marketing 2015 presentation Mathew Sweezey
Understand customers wants, needs, and desires is a tricky business but it can be made much easier if you understand three key ideas: stage based marketing, system of relevance, and the fundamentals of modern consumer desires. This presentation was created for the Data Marketing conference in Toronto 2015, and outlines new research into modern buyers, and how to understand their needs, derive intelligence from their actions, and provide the best experience possible in the modern era.
Similar to No One Cares About Your Content...Yet (20)
11 Must-Attend #DF15 Sessions for B2B Marketers — Illustrated by Cheesy Stock...Pardot
If you're a B2B marketing professional attending Dreamforce 2015, you won't want to miss these 11 sessions. With topics ranging from analytics to social media, there's a little something for everyone in this SlideShare.
Bonus: Here at Pardot, we love cheesy stock photos. That's why we've illustrated every session with a hilariously ridiculous photo — and provided you with the chance to star in a stock photo of your own! Learn more: pardot.com/dreamforce15/
Ten Must-Know Marketing Automation Stats InfographicPardot
How often do you stumble across a compelling industry statistic only to discover it’s from 2010? Yikes — your boss is never going to buy into your presentation on marketing automation when the basis of your argument hinges on a stat that’s over five years old.
Well, it’s not your fault that those deceptively old stats keep popping up every time you do a search for “marketing automation.” The internet is littered with them — and unfortunately, as more and more benchmark studies are released every year, it becomes that much harder to find the relevant information you’re looking for.
To help you out, we’ve sorted through some of the most recent statistics from industry analysts and compiled them into the infographic below. Check it out to see how top-performing companies are leveraging marketing automation to boost sales, increase engagement with their marketing campaigns, and improve the quality of their leads.
The marketing technology landscape is at war. Can a single tool unite the kingdom, provide the personal attention your subjects are craving, and defeat the white walkers...er, your competitors?
Nearly 80% of B2B marketers aren’t satisfied with their current levels of customer conversions. (CMO Council) If you find yourself in this group, we’ve got just the thing for you. We’ve rounded up five of our favorite examples of B2B landing pages. Not only are these landing pages visually appealing, they follow landing page best practices that are proven to boost conversion rates.
Examples come from the great marketing minds at Wistia, Cater2me, Emma, Wayfair, and Rapt Media.
For more landing page best practices that can help you make the most of your lead generation efforts, check out our free white paper '8 Ways to Double B2B Conversions':
http://prd.to/1BKepG1
This infographic helps answer common questions about the kinds of returns companies are seeing on their marketing automation investment. Take a look to see some recent statistics from industry analysts, as well as a quick overview of some of the main features and benefits of an automation tool.
The Little Engine That Could: How the Salesforce Foundation Markets with PardotPardot
Whether you’re a marketing team of one or many, top priority is customer engagement at the right time, driving interest, and marketing relevant content. The Salesforce.com Foundation customer base has been growing at record speed for the past year, and with only a handful of marketers, we needed a way to keep up. Enter Pardot marketing automation - our tool for success. Join us to hear our journey and learn how Pardot has transformed our marketing, communications, and outreach from manual processes to sophisticated profiling and segmentation. We'll examine what it took to get it up and running and how we can now be more responsive to our customers' interests with content marketing. Leave knowing that the small and mighty marketer can get the job done too!
Go Beyond the Sync: Elevate Your Salesforce + Pardot CampaignsPardot
Your biggest marketing campaign of the season is rapidly approaching, and it needs to run like a well-oiled machine. With Pardot and Salesforce, you’ve got the right tools; but how do you utilize both platforms to ensure you effectively deploy and track campaign success? Join us as we dive into how you can make Pardot and Salesforce work in harmony, increasing your marketing capabilities, and turning prospects into deals.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
No One Cares About Your Content...Yet
1. No
One
Cares
About
Your
Content
(Yet)
Mathew Sweezey
Marketing Evangelist
Pardot, a salesforce.com company
Cliff Seal
User Experience Designer
Pardot, a salesforce.com company
2. Safe Harbour
Safe harbour statement under the Private Securities Litigation Reform Act of 1995:
This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any
such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ
materially from the results expressed or implied by the forward-looking statements we make. All statements other than
statements of historical fact could be deemed forward-looking, including any projections of product or service availability,
subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of
management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or
technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and
delivering new functionality for our service, new products and services, our new business model, our past operating losses,
possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our
security measures, the outcome of any litigation, risks associated with completed and any possible mergers and acquisitions,
the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate
our employees and manage our growth, new releases of our service and successful customer deployment, our limited history
reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on
potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for
the most recent fiscal year and in our quarterly report on Form 10-Q for the most recent fiscal quarter. These documents and
others containing important disclosures are available on the SEC Filings section of the Investor Information section of our
Web site.
Any unreleased services or features referenced in this or other presentations, press releases or public statements are
not currently available and may not be delivered on time or at all. Customers who purchase our services should make the
purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does
not intend to update these forward-looking statements.
#PardotWebinar
4. NO ONE CARES ABOUT YOUR CONTENT (YET)
Cliff
Seal
@cliffseal
Mathew
Sweezey
@msweezey
#PardotWebinar
5. NO ONE CARES ABOUT YOUR CONTENT (YET)
NASA
MORE
POWER IN
A GOOGLE
SEARCH,
THAN ALL OF
NASA HAD
TO PUT A
MAN ON THE
MOON
#PardotWebinar
6. NO ONE CARES ABOUT YOUR CONTENT (YET)
Consumer
Executive
Board
2/3
#PardotWebinar
7. NO ONE CARES ABOUT YOUR CONTENT (YET)
CONTENT
CONTENT
CONTENT
- Seth Godin (1999)
#PardotWebinar
8. NO ONE CARES ABOUT YOUR CONTENT (YET)
294 Billion
Emails
2 Million Blog
Posts
250 Million
Photos
PER
DAY
#PardotWebinar
9. NO ONE CARES ABOUT YOUR CONTENT (YET)
First
Impression
1/20
#PardotWebinar
10. NO ONE CARES ABOUT YOUR CONTENT (YET)
First
Impression
Email Subject Lines
First Web Page
Advertisements
White Papers
#PardotWebinar
11. NO ONE CARES ABOUT YOUR CONTENT (YET)
Clear
Communication
10
Seconds
#PardotWebinar
12. NO ONE CARES ABOUT YOUR CONTENT (YET)
Personality Works For
APPROX. LEADS PER DAY
Before
After
10-15
100
Word-of-mouth referrals from current users
make up about 60% of new leads.
#PardotWebinar
13. NO ONE CARES ABOUT YOUR CONTENT (YET)
PERSONALITY
IS THE
KEY
#PardotWebinar
14. NO ONE CARES ABOUT YOUR CONTENT (YET)
How do
you
engage?
#PardotWebinar
15.
Content Engagement
NO ONE CARES ABOUT YOUR CONTENT (YET)
CASUAL
Casual Reading
Consumer’s goal is to stay
informed on their industry,
profession, or topics of interest.
Consistent engagement.
#PardotWebinar
16. CASUAL
Content Engagement
NO ONE CARES ABOUT YOUR CONTENT (YET)
#PardotWebinar
17.
Content Engagement
NO ONE CARES ABOUT YOUR CONTENT (YET)
RESEARCH
Research
Consumer’s goal is to obtain
enough information to make an
informed decision. Only research
in a buying cycle.
#PardotWebinar
19. NO ONE CARES ABOUT YOUR CONTENT (YET)
T R A C K
PEOPLE
DYNAMIC
- Seth Godin (1999)
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20. 77%
Of survey respondents,
said they want different
content at each stage
of research.
Content Statistics
NO ONE CARES ABOUT YOUR CONTENT (YET)
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21. 71%
Prefer content to be
less than 5 pages. Only
1.7% would prefer more
than 5 pages.
Content Statistic
NO ONE CARES ABOUT YOUR CONTENT (YET)
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22.
One to One
Future
NO ONE CARES ABOUT YOUR CONTENT (YET)
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23. NO ONE CARES ABOUT YOUR CONTENT (YET)
Rejection
Based on
Design
94%
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24. NO ONE CARES ABOUT YOUR CONTENT (YET)
Acceptance
Based on
Content
83%
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25. NO ONE CARES ABOUT YOUR CONTENT (YET)
Grok
Your
Prospects
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26.
Grok Your
Prospects
NO ONE CARES ABOUT YOUR CONTENT (YET)
Personas
Are People,
Too.
Has not done
anything in 60
days
Read 3 pages,
and downloaded
a white paper
@cliffseal
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27. NO ONE CARES ABOUT YOUR CONTENT (YET)
You’re
good.
GET
BETTER.
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28. Run True
Experiments
NO ONE CARES ABOUT YOUR CONTENT (YET)
Have a hypothesis, a
control, and variables!
!
Tripwires (true deadlines)!
!
Correlation != Causation!
!
Use tools properly!
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29. Run True
Experiments
NO ONE CARES ABOUT YOUR CONTENT (YET)
Being
Wrong is
Awesome.
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30. NO ONE CARES ABOUT YOUR CONTENT (YET)
Telephone:
It’s not just
a game for
the kids
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32. NO ONE CARES ABOUT YOUR CONTENT (YET)
Conversions are
their key metric.
Learn the benefits
of “Others Also Like
This”
-Jeff Bezos (2007)
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33. NO ONE CARES ABOUT YOUR CONTENT (YET)
Why does the
US gov only
prosecute
7% of all
internal
leaks?
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34. K.I.S.S
NO ONE CARES ABOUT YOUR CONTENT (YET)
Better
NOT BEST
Should be the words
you say every day
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35. John,
Here is a case study from StageScore
showing how they changed their email
programs to drive more revenue. I
thought you’d enjoy reading it.
Or if you’d like, here is a worksheet
they used to help them start on their
process.
Best,
Mathew Sweezey
2
3
Best Practices
Content
NO ONE CARES ABOUT YOUR CONTENT (YET)
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36.
How we read
Our Email
NO ONE CARES ABOUT YOUR CONTENT (YET)
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37. 12 3
Blog
Articles
Industry
Blogs
-Any content
about how to
do their job
better
Case Study
Video
Interviews
-Any content
about how
others
benefited
Buyer’s Guide
Comparisons
Sales Sheets
-Any content
about why you
are the best
choice
Best Content
By Stage
NO ONE CARES ABOUT YOUR CONTENT (YET)
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38. NO ONE CARES ABOUT YOUR CONTENT (YET)
Questions
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39. Mathew Sweezey
Marketing Evangelist
Pardot, a salesforce.com company
@msweezey / msweezey@salesforce.com
Cliff Seal
User Experience Designer
Pardot, a salesforce.com company
@cliffseal / cseal@salesforce.com
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