1. IndividualAssignment 2304 Media Management 40190@student.hhs.se Anton Israelsson What is strategy? &What is KIVA?

2. Strategy Direction and scope of an organisation over long term. Designed to achieve advantages for the organisation through correct usage of resources within a challenging environment. Vision -> Mission -> Strategy -> Business Model From strategy to business models and onto tactics (2010) – Casadesus & Ricart Can You Say What Your Strategy Is? (2008) - David J. Collis and Michael G. Rukstad

3. ”Kiva's mission is to connect people, through lending, for the sake of alleviating poverty.” Online p2p lending to entrepreneurs in developing countries as a nonprofit entity. http://www.kiva.org/about http://www.crunchbase.com/company/kiva http://www.kivafriends.org/index.php/topic,432.0.html