2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
The document discusses various AI tools from OpenAI like GPT-3 and DALL-E 2, as well as ChatGPT. It explores how search engines are using AI and things to consider around AI-generated content. Potential SEO uses of ChatGPT are also presented, such as generating content at scale, conducting topic research, and automating basic coding tasks. The document encourages further reading on using ChatGPT for SEO purposes.
More than Just Lines on a Map: Best Practices for U.S Bike Routes
This session highlights best practices and lessons learned for U.S. Bike Route System designation, as well as how and why these routes should be integrated into bicycle planning at the local and regional level.
Presenters:
Presenter: Kevin Luecke Toole Design Group
Co-Presenter: Virginia Sullivan Adventure Cycling Association
Ride the Storm: Navigating Through Unstable Periods / Katerina Rudko (Belka G...DevGAMM Conference
Has your project been caught in a storm of deadlines, clashing requirements, and the need to change course halfway through? If yes, then check out how the administration team navigated through all of this, relocating 160 people from 3 countries and opening 2 offices during the most turbulent time in the last 20 years. Belka Games’ Chief Administrative Officer, Katerina Rudko, will share universal approaches and life hacks that can help your project survive unstable periods when there seem to be too many tasks and a lack of time and people.
2. 대우중공업 김규환 명장의 성공이야기
대우 중공업敎를 믿고 , 아침마다 부인과 맞절을 하는 사람 ,
제안 2 만 4 천 6 백 12 건 , 국제 발명특허 62 개를 가지고 있는 사
람,
2
심청가를 완창하는 사람
3. 김규환 명장의 성공이야기 (1/24)
저는 국민학교도 다녀보지 못했고 5 대 독자 외아들에
일가 친척 하나없이 15 살에 소년가장이 되었습니다 .
기술 하나 없이 25 년 전 대우 중공업에 사환으로 들어가
마당 쓸고 물 나르며 회사생활을 시작 했습니다 .
이런 제가 훈장 2 개 , 대통령 표창 4 번 , 발명특허대상 ,
장영실 상을 5 번 받았고
1992 년 초정밀 가공분야 名匠으로 추대 되었습니다 .
어떻게 제가 상을 제일 많이 받고 명장이 되었는지 말씀 드릴까요 ?
3
4. 김규환 명장의 성공이야기 (2/24)
사람들은 건강을 잃으면 다 잃는다고 말한다 .
그러나 나는 ‘용기를 잃으면 다 잃는다 ' 라고 말하고 싶다 .
배고픔에 대해서 아는가 ?
사람들은 한끼 밥 못 먹으면 무슨 난리난 듯 행동한다 .
그러나 이틀 정도 굶으면 무더운 한여름 땡볕에서도 땀이 나지 않는다 .
그렇게 사흘을 굶으면 그때부터 토하기 시작한다 .
나흘 정도가 되면 똥오줌도 구분하지 못하고 끝도 없이 먹어 치운다 .
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5. 김규환 명장의 성공이야기 (3/24)
너무나 춥고 배고파서 죽을까도 하다가 어린 여동생 때문에 삶을 택했다 .
그렇게 어린 여동생을 안고 구걸 행위를 하면서 지냈다 .
구걸하다가 쫒겨나 논두렁에 곤두박질치면서
이마가 찢어져 끝도 없이 피를 흘리기도 하였다 .
우연히 할머니 한 분이 우리 남매를 거두어 주셨다 .
아주 잠시의 인연이었지만 그 날의 고마움을 잊지 못해서
그 할머니 돌아가시는 날에 자식처럼 장지로 향했으며
누구보다 통곡을 하였다 .
지금도 그 할머니를 생각하면 눈물이 난다 .
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6. 김규환 명장의 성공이야기 (4/24)
나는 학교도 제대로 다니지 못했기 때문에 글도 읽을지 몰랐다 .
우연히 신문에 난 글이 궁금해서 이게 무슨 글인가 물어봤다 .
옆집 아주머니가 그것은 ‘대우 가족 모신다’라는 글이라고 했다 .
나는 ‘대우’라는 사람도 나 만큼 외로워서 ‘가족’을 모집하는 구나 .
세상에 별의별 광고도 다 있구나 라고 생각했다 .
나중에 사람을 채용한다는 뜻을 알고 , 이것도 인연이다 싶어 회사를 찾아갔다 .
회사 앞에 당도하자 수위는 냄새 난다고 나를 쫒아냈고
그래도 들어가야 한다고 하니까 나를 거지 취급해서 심하게 때렸다 .
거의 한 시간을 얻어맞았다 .
6
그것을 보고 한 임원이 수위보고 ‘무슨 행패냐 거둬줘’라고 말했습니다 .
7. 김규환 명장의 성공이야기 (5/24)
- 서울사람에게 ‘거둬줘’라는 말은 ‘도와주되 , 밥 한끼 정도 주라’는 말이다 .
그런데 경상도 말로는 ‘도와 주되 , 우리 식구로 받아줘’라는 말이다 .
그때 나를 패던 수위가 경상도 사람이라 ‘채용해서 써라’는 말로 알고
당시 서두칠 부장에게 그 임원이 쓰라고 했다고 전했고 .
입사자격이 미달이어서 면접에 떨어졌지만 잡부로 ( 사환 ) 채용이 되었습니다 .
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8. 김규환 명장의 성공이야기 (6/24)
부지런한 사람은 절대 굶지 않는다
사환으로 입사하여 매일 아침 5 시에 출근하였습니다 .
하루는 당시 사장님이 왜 일찍 오냐고 물으셨습니다 .
그래서 선배들 위해 미리 나와 기계 워밍업을 한다고 대답했더니
다음날 정식 기능공으로 승진시켜 주시더군요 .
2 년이 지난 후에도 계속 5 시에 출근하였고 , 또 사장님이 질문하시기
에
똑같이 대답했더니 다음날 반장으로 승진시켜 주시더군요 .
내가 만든 제품에 혼을 싣지 않고 품질을 얘기 하지 마십시오 .
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9. 김규환 명장의 성공이야기 (7/24)
제가 어떻게 정밀기계 분야의 세계 최고가 됐는지 말씀 드리겠습니다 .
가공 시 1℃ 변할 때 쇠가 얼마나 변하는지 아는 사람은 저 하나 밖에
없습니다 . 이걸 모를 경우 일을 모릅니다 .
제가 이것을 알려고 국내 모든 자료실을 찾아봤지만 아무런 자료도
없었습니다 .
그래서 공장 바닥에 모포 깔고 2 년 6 개월 간 연구했습니다 ,
- 그래서 재질 , 모형 , 종류 , 기종별로 X-bar 값을 구해 1℃ 변할 때 얼
마
변하는지 온도치수가공조견표를 만들었습니다 . 9
10. 김규환 명장의 성공이야기 (8/24)
기술공유를 위해 산업인력관리공단의 ‘기술시대’란 책에 기고했습니다 .
그러나 실리지 않았습니다 .
그런데 얼마 후 3 명의 공무원이 찾아왔습니다 .
처음에 회사에서는 큰일이 일어난 줄 알고 난리가 났습니다 .
그런데 알고 보니 제출한 자료가 기계가공의 대혁명 자료인 걸 알고
논문집에 실을 경우 일본에서 알게 될까 봐 , 노동부장관이 직접 모셔
오라고 했다는 군요 . 장관 曰 ' 이것은 일본에서도 모르는 것이오 .
발간되면 일본에서 가지고 갈 지 모르는 엄청난 것입니다 .'
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11. 김규환 명장의 성공이야기 (9/24)
저희 집 가훈은 ‘목숨 걸고 노력하면 안 되는 일 없다’입니다 .
저는 국가기술자격 학과에 9 번 낙방 , 1 급 국가기술자격에 6 번 낙방 ,
2 종 보통 운전 5 번 낙방 , 창피해 1 종으로 바꾸어 5 번 만에 합격했습니
다.
사람들은 저를 새대가리라고 비웃기도 했지요 .
하지만 지금 우리나라에서 1 급 자격증 최다보유자는 접니다 .
제가 이렇게 된 비결을 아십니까 ?
그것은 목숨 걸고 노력하면 안 되는 것 없다는 저의 생활신조 때문입니다 .
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12. 김규환 명장의 성공이야기 (10/24)
일은 어떻게 배웠냐 ?
• 어느 날 무서운 선배가 하이타이로 기계를 다 닦으라고 시키더라구요 .
• 그래서 모든 기계를 다 뜯고 하이타이로 닦았습니다 .
• 기계 2612 개를 다 뜯었습니다 .
• 6 개월 지나니까 호칭이 ‘야 이새끼야’에서 ‘김군’으로 바뀌었습니다 .
• 서로 기계 좀 봐 달라고 부탁 했습니다 .
• 실력이 좋아 대접 받고 함부로 하지 못하더군요 .
• 그런데 어느 날 난생 처음 보는 컴퓨터도 뜯고 물로 닦았습니다 .
• 사고를 친 거죠 . 그 때 알기 위해서는 책을 봐야 된다고 생각했습니다 .
12
13. 김규환 명장의 성공이야기 (11/24)
기회는 없다 . 단지 준비된 자는 반드시 성공한다
저는 현재 5 개 국어를 합니다 .
저는 학원에 다녀 본 적이 없습니다 .
제가 외국어를 배운 방법을 말씀 드리겠습니다 .
저는 과욕 없이 천천히 하루에 1 문장씩 외었습니다 .
집 천장 , 벽 , 식탁 , 화장실문 , 사무실 책상 가는 곳마다 붙이고 봤습니
다.
이렇게 꾸준히 하니 후에 회사에 외국인이 올 때 설명도 할 수 있게 되었고
지금 5 개 국어를 할 수 있게 되었습니다 .
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14. 김규환 명장의 성공이야기 (12/24)
기회가 저에게 찾아온 것이 아닙니다 .
제가 제 자신을 위해 준비하고 노력했기에 기회를 만난 것입니다 .
진급 , 돈 버는 것은 자기 노력에 달려 있습니다 .
세상을 불평하기 보다는 감사하는 마음으로 사십시오 .
그러면 부러운 것이 없습니다 . 배 아파 하지 말고 노력 하십시오 .
의사 , 박사 , 변호사 다 노력했습니다 . 남 모르게 끊임없이 노력했습니
다.
14
15. 김규환 명장의 성공이야기 (13/24)
하루 종일 쳐다보고 생각하고 또 생각하면 해답이 나옵니다 .
- 저는 제안 2 만 4 천 6 백 12 건 , 국제발명특허 62 개를 받았습니다 .
- 저는 조금이라도 도움이 되는 건 무엇이라도 개선합니다 .
하루 종일 쳐다보고 생각하고 또 생각하면 해답이 나옵니다 .
가공 기계 개선을 위해 3 달간 고민하다 꿈에서 해결하기도 했지요
15
16. 김규환 명장의 성공이야기 (14/24)
제가 얼마 전에는 새로운 자동차 윈도 브러시도 발명하였습니다 .
유수의 자동차 회사에서도 이런 거 발명 못했습니다 .
제가 발명하게 된 배경을 설명 드리겠습니다 .
회사에서 상품으로 받은 자동차가 윈도 브러시 작동으로 사고가 났습니다 .
교통사고 후 자나 깨나 개선 생각을 했습니다 .
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17. 김규환 명장의 성공이야기 (15/24)
- 그러다 영화 타이타닉에서 배가 물을 가르는 것 보고 생각해 냈습니다 .
- 대우자동차 김태구 사장에게 말씀 드렸더니
1 개당 100 원씩 로열티 주겠다고 하더라구요 .
약속하고 오는 길에 고속도로와 길가의 차를 보니 모두 돈으로 보입디다 .
돈은 천지에 있습니다 . 마음만 있으면 돈은 들어옵니다 .
17
18. 김규환 명장의 성공이야기 (16/24)
회사에 대한 나의 생각 저의 종교는 대우 중공업敎 입니다 .
저는 여러분들에게 반드시 종교를 가지라고 말씀 드리고 싶습니다 .
저도 종교가 있습니다 . 하지만 저는 교회나 절에 다니지 않습니다 .
제 종교는 대우 중공업교입니다 .
우리 집에는 대우 깃발이 있고 식구들 모두 아침 밥 먹고
그 깃발에 서서 기도합니다 .
저는 하루에 두 번 기도합니다 .
아침에 기도하고 정문 앞에서 또 한번 기도합니다 .
' 나사못 하나를 만들어도 최소한 일본보다 좋은 제품을 만들 수
있도록 도와주십시오 '
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19. 김규환 명장의 성공이야기 (17/24)
저는 이렇게 생각합니다 .
- 저의 회사 여사원 받는 월급이 1 년에 쌀 100 가마 살 돈을 받습니
다.
어디서 이런 수입을 얻겠습니까 ?
농부의 힘든 생활을 생각해 보십시오 . 게다가 학자금 까지 주니 .
이런 마음 있으면 회사를 업고 다녀야 합니다 .
- 여러분이 삼성 다니면 삼성제품 써야 합니다 . 회사를 고맙게 생각
해야 합니다 .
19
20. 김규환 명장의 성공이야기 (18/24)
저는 심청가를 1000 번 이상 듣고 완창을 하게 되었습니다 .
심청가에 보면 다음과 같은 구절이 있습니다 .
‘ 한번 밖에 없는 인생 돈에 노예가 되지 마라 !' 지금 하고 있는 일이 너의
인생이다 !
지금하고 있는 일에 최선을 다하는 자는 영화를 얻는다 .
- 힘들고 어려운 길은 반드시 행복으로 가는 길입니다 .
무엇을 하더라도 부처님께 공양하는 마음으로 하십시요 .
목숨 걸고 노력하면 안되는 것 없습니다 . 목숨 거십시오 . 내가 하는 분야에
서
아무도 다가올 수 없을 정도로 정상에 오르면 돈이 문제가 아닙니다 . 내가
20
정상에 가면 길가에 핀 꽃도 다 돈입니다 .
21. 김규환 명장의 성공이야기 2 (19/24)
나의 성공원칙은 아래 세 가지다 .
1. 부지런하면 굶어 죽지 않는다 .
2. 준비하는 자에게는 반드시 기회가 온다 .
3. 목숨 걸고 노력하면 안 되는 것이 없다 .
21
22. 김규환 명장의 성공이야기 2 (20/24)
1. 성 실
어렵게 잡부로 채용된 저는 늘 새벽 5 시에 출근에서 일을 했습니다 . 당시 사장
은 5 시 20 분경에 출근했는데 청소하는 나를 보고 ‘누구냐’로 물었습니다 . 그
래서 나는 ‘아저씨는 누구세요 ?’ 라고 말했죠 . 그랬더니 대답은 안 하시고 ‘지금
청소하는 것은 누가 지시한 일이냐 ?’ 고 묻더군요 . 그래서 전 ‘시키긴 누가 시킵
니까 ? 그냥 제가 좋아서 하는거죠 .’ 라고 했더니 , ‘ 음 , 훌륭하군’ 그러더군요 .
그래서 얼마 후에 기능보조원으로 승진하게 되었습니다 .
22
23. 김규환 명장의 성공이야기 2 (21/24)
2. 준 비
• 저는 그렇게 늘 새벽 일찍 제일 먼저 출근해서 공장을 쓸고 닦았습니다 .
그리고는 한쪽 구석에 도라지를 심었습니다 . 그랬더니 사장님이 지나가면
서
또 무슨 일 하느냐고 그러더군요 . 전 ‘그냥 도라지 심으면 좋을 것 같아서
그냥 심어봅니다’ 라고 말했습니다 . 그렇게 몇 달이 흘렀습니다 .
• 미국에서 중요한 바이어가 우리 공장을 방문했습니다 . 공장견학이 끝나고
곳곳에 심어져 있는 도라지꽃을 보고 이 꽃이 무슨 꽃이냐고 물었습니다 .
23
24. 김규환 명장의 성공이야기 2 (22/24)
2. 준 비 ( 계속 )
• 당시 영어공부를 시작하기는 했지만 ‘도라지’가 영어로는 무엇인지 몰라서
우물쭈물하였습니다 . 그런데 이 미국 바이어가 ‘ American star flower' 라고
하더군요 . 도라지꽃의 별 모양이 꼭 미국 국기와 똑같다면서 아주 좋아하더
군요 . 그리고 그날 수백만달러의 계약을 흔쾌히 응하고 가셨죠 . 그러자
사장님은 내가 아주 훌륭한 일을 해냈다고 더욱 좋은 조건을 제시해주셨죠 .
• 제가 학력은 없지만 영어를 배우기 시작해서 나중에는 5 개 국어까지 마스터
했습니다 . 그만큼 우리는 많은 준비를 하여야 한다고 생각합니다 .
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25. 김규환 명장의 성공이야기 2 (23/24)
3. 목숨을 다하라 .
이 부분을 길게 이야기하지 않겠습니다 .
원하시는 일이 있으면 미적찌근하게 일하지 마십시오 . 일하는 둥 마는 둥 , 빈
둥빈둥 인생을 허비할 것이 아니라 모든 일에 목숨을 걸고 하십시오 .
그러면 반드시 원하는 것을 성취할 수 있습니다 .
저는 하루에 3 시간 정도 잠을 잡니다 . 보통 9 시경에 잠들어서 새벽 12 시나
1 시경에 일어나서 새벽 6 시까지 책을 보다가 그렇게 출근을 합니다 .
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26. 김규환 명장의 성공이야기 2 (24/24)
3. 목숨을 다하라 . ( 계속 )
이제까지 700 여 가지의 제품과 신기술을 개발했습니다 .
정말 목숨을 걸고 내 인생에 충실했습니다 .
그리고 나를 인정했습니다 .
여러분들도 여러분 자신을 인정하시고 앞으로 나아가십시오 .
마지막 당부의 말
1. 한번밖에 없는 인생 돈에 노예가 되지 마십시오 .
2. 지금하고 있는 일에 최선을 다하는 자는 영화를 얻는다 .
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