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為什麼選擇通路行銷服務? 行銷大師彼得.費斯克(Peter Fisk)指出,平均每人每天會收到300個不同的商品訊息, 而人們會在2.6秒內做出購買決策,當購物者面對琳瑯滿目的貨架陳列、推陳出新的 商品設計時,如何讓商品在購物者的腦海貨架上脫穎而出是通路決策購買的關鍵。 如果說「包裝」是行銷人員與購物者的最後接觸點, 「通路」將是達成商品交易最後一哩的制勝點。                               彼立恩國際行銷顧問團隊 長期專注於協助品牌拓展行銷通路、擴大市場佔有率,並致力於… 將繁複的通路管理變得積極有效率                        將枯燥的業務操作變得生動又創新
彼立恩所提供的通路行銷服務優勢 拉貨補貨  排面管理 依案件需求、產品知識、銷售難易度分級,應用人力庫資源蒐集、組成專案面銷部隊。 提供專業諮詢服務,避面商品落入同質性及市場價格競爭。 產品價卡確認 市場資料蒐集 由面銷人員兼任排面管理、拉貨補貨、產品價卡確認及市場消費者資料蒐集等工作。 由彼立恩具豐富區域型通路經驗業務人員擔任執行,負責蒐集市場情報,深入了解各區域消費型態與通路效益,以利調整商品區域性策略與品項策略。

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彼立恩通路服務_通路管理

  • 1. 為什麼選擇通路行銷服務? 行銷大師彼得.費斯克(Peter Fisk)指出,平均每人每天會收到300個不同的商品訊息, 而人們會在2.6秒內做出購買決策,當購物者面對琳瑯滿目的貨架陳列、推陳出新的 商品設計時,如何讓商品在購物者的腦海貨架上脫穎而出是通路決策購買的關鍵。 如果說「包裝」是行銷人員與購物者的最後接觸點, 「通路」將是達成商品交易最後一哩的制勝點。 彼立恩國際行銷顧問團隊 長期專注於協助品牌拓展行銷通路、擴大市場佔有率,並致力於… 將繁複的通路管理變得積極有效率 將枯燥的業務操作變得生動又創新
  • 2. 彼立恩所提供的通路行銷服務優勢 拉貨補貨 排面管理 依案件需求、產品知識、銷售難易度分級,應用人力庫資源蒐集、組成專案面銷部隊。 提供專業諮詢服務,避面商品落入同質性及市場價格競爭。 產品價卡確認 市場資料蒐集 由面銷人員兼任排面管理、拉貨補貨、產品價卡確認及市場消費者資料蒐集等工作。 由彼立恩具豐富區域型通路經驗業務人員擔任執行,負責蒐集市場情報,深入了解各區域消費型態與通路效益,以利調整商品區域性策略與品項策略。