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Make No Misteak: How Morton's Uses Their Database to Drive Loyalty
Morton's The Steakhouse implemented a database and analytics program to better understand their loyal guests and drive marketing efforts. They compiled data from reservations, point of sale transactions, and other sources to build customer profiles and analyze spending and visit patterns. This revealed that a small percentage of guests accounted for over half of revenue. Morton's then used these insights to implement a lifecycle marketing approach targeting guests at different stages, focusing communication on the most profitable segments. They also launched a real-time guest satisfaction survey program to gather feedback and identify opportunities to improve the guest experience.
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This document provides a list of web tools that teachers might find useful for student engagement and collaboration. Some of the tools mentioned include Diigo for bookmarking and annotating, LiveBinder for organizing content, SlideShare for sharing presentations, and Aviary for image editing. Many of the tools listed are free or have basic free functionality with optional premium subscriptions. Links are provided for finding more information on the tools through groups on Diigo or searching on LiveBinders by the author name.
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Cette présentation donne un aperçu de l'activité de la société Moventes, partenaire informatique des startups et acteur engagé dans l'économie sociale et solidaire
Research 2
The document discusses various research methodologies that can be used for a dissertation or research project. It describes both qualitative and quantitative research approaches, as well as the possibility of combining methods. Key points covered include using primary or secondary data collection, conducting interviews, surveys or case studies, and ensuring the chosen methodology is justified and appropriate for answering the research question.
Integrated Lifecycle Marketing Workshop: Emerging Channels for Email List Bui...
The document discusses emerging channels for email list growth, including text-to-join campaigns, mobile sign-up ads, and social opt-ins. It provides examples of companies that had success using these channels, such as a company that saw a 4x list growth and higher open/click-through rates using mobile sign-up ads targeted at mom audiences. Social opt-ins were also discussed as an effective channel, with one example noting a campaign that received 12,000 shares and 30% unique open rate within 24 hours of a social post.
Affordable Databases Can You Afford Not to be using a Marketing Database
The document discusses the importance of marketing databases for optimizing customer engagement across multiple channels. It outlines key steps for companies to take such as identifying data sources, normalizing data, resolving demand across channels, and applying intelligent segmentation and targeting. Regular testing and adjustment of allocation rules and campaigns is also recommended. The overall message is that companies with a robust marketing database that provides customer intelligence will have the lowest costs, highest returns, and strongest competitive advantage going forward.
Nuno viegas Portfolio
Nuno Viegas' portfolio outlines his experience and skills in user experience design. He has designed digital products for large companies, focusing on user research, information architecture, interaction design, and prototyping. His case studies include work on BT parental controls and Vodafone billing. The portfolio provides details on Nuno's design process, research methods, and skills in wireframing and site mapping.
Recommended
Make No Misteak: How Morton's Uses Their Database to Drive Loyalty
Morton's The Steakhouse implemented a database and analytics program to better understand their loyal guests and drive marketing efforts. They compiled data from reservations, point of sale transactions, and other sources to build customer profiles and analyze spending and visit patterns. This revealed that a small percentage of guests accounted for over half of revenue. Morton's then used these insights to implement a lifecycle marketing approach targeting guests at different stages, focusing communication on the most profitable segments. They also launched a real-time guest satisfaction survey program to gather feedback and identify opportunities to improve the guest experience.
Web Tools You Might Like
This document provides a list of web tools that teachers might find useful for student engagement and collaboration. Some of the tools mentioned include Diigo for bookmarking and annotating, LiveBinder for organizing content, SlideShare for sharing presentations, and Aviary for image editing. Many of the tools listed are free or have basic free functionality with optional premium subscriptions. Links are provided for finding more information on the tools through groups on Diigo or searching on LiveBinders by the author name.
Moventes - présentation
Cette présentation donne un aperçu de l'activité de la société Moventes, partenaire informatique des startups et acteur engagé dans l'économie sociale et solidaire
Research 2
The document discusses various research methodologies that can be used for a dissertation or research project. It describes both qualitative and quantitative research approaches, as well as the possibility of combining methods. Key points covered include using primary or secondary data collection, conducting interviews, surveys or case studies, and ensuring the chosen methodology is justified and appropriate for answering the research question.
Integrated Lifecycle Marketing Workshop: Emerging Channels for Email List Bui...
The document discusses emerging channels for email list growth, including text-to-join campaigns, mobile sign-up ads, and social opt-ins. It provides examples of companies that had success using these channels, such as a company that saw a 4x list growth and higher open/click-through rates using mobile sign-up ads targeted at mom audiences. Social opt-ins were also discussed as an effective channel, with one example noting a campaign that received 12,000 shares and 30% unique open rate within 24 hours of a social post.
Affordable Databases Can You Afford Not to be using a Marketing Database
The document discusses the importance of marketing databases for optimizing customer engagement across multiple channels. It outlines key steps for companies to take such as identifying data sources, normalizing data, resolving demand across channels, and applying intelligent segmentation and targeting. Regular testing and adjustment of allocation rules and campaigns is also recommended. The overall message is that companies with a robust marketing database that provides customer intelligence will have the lowest costs, highest returns, and strongest competitive advantage going forward.
Nuno viegas Portfolio
Nuno Viegas' portfolio outlines his experience and skills in user experience design. He has designed digital products for large companies, focusing on user research, information architecture, interaction design, and prototyping. His case studies include work on BT parental controls and Vodafone billing. The portfolio provides details on Nuno's design process, research methods, and skills in wireframing and site mapping.
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Seamless Customer Experience in the Age of Addressable Media. An REI Journey
This document discusses REI's journey to becoming a more data-driven brand through investments in customer data and digital communications. Key points:
- REI invested in an integrated customer data warehouse containing purchase history, marketing engagement, demographics, and profiles. However, leveraging this increasing data poses challenges around prioritization, skills, infrastructure, and technology dependency.
- REI utilizes digital channels like email, social media, mobile, and its website to communicate with customers through lifecycle campaigns tailored for new members, product reviews, and major purchases.
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Why Marketers Should Invest in Crowdsourced Research
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This document provides information on launching a website, including how to find a web design company, understand different types of clients and their needs, get started by creating clear services and competitive advantages, overcome hurdles by determining the website purpose and features, leverage networking, review competitor websites, and understand options like templates versus custom design. It also discusses post-launch tasks like tracking metrics and search engine optimization.
Data perokok di indonesia
Jumlah perokok di Indonesia meningkat drastis dari 34,7 juta pada 1995 menjadi 65 juta saat ini, terutama laki-laki. Merokok pada remaja juga meningkat dari 7% menjadi 19%. Hal ini disebabkan pertumbuhan penduduk dan ekonomi serta lemahnya regulasi rokok. Efek merokok buruk seperti kanker dan gangguan kehamilan. MUI mengeluarkan fatwa bahwa merokok haram bagi anak di bawah 17 t
Seamless Customer Experience in the Age of Addressable Media. An REI Journey
This document discusses REI's journey to becoming a more data-driven brand through investments in customer data and digital communications. Key points:
- REI invested in an integrated customer data warehouse containing purchase history, marketing engagement, demographics, and profiles. However, leveraging this increasing data poses challenges around prioritization, skills, infrastructure, and technology dependency.
- REI utilizes digital channels like email, social media, mobile, and its website to communicate with customers through lifecycle campaigns tailored for new members, product reviews, and major purchases.
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