Search+Social Integrated: Best Practices for Applying These Two Powerful Stra...WO Strategies
On Monday, November 7th, Katherine Watier, Ketchum Vice President, Social Media, and Janet Driscoll-Miller, President and CEO of Search Mojo hosted a day-long event, featuring a panel discussion and workshop on SEO and Social Media.
Search+Social Integrated: Best Practices for Applying These Two Powerful Strategies Today
Social media is now a part of our everyday lives. We use it to talk to our friends, family and even our favorite brands. But, have you stopped to think about how the widespread adoption of it is changing search and online marketing in general? Search results are now becoming more personalized to you, and your social media habits have a lot to do with it. Knowing that and learning how to apply to your own online marketing effort is the wave of the future in search and social.
At this session, experts from Ketchum PR and Search Mojo will outline how to create a social media strategy that includes SEO, thus creating an even more effective online marketing strategy. In addition, our experts will provide insights on where they think search will be in the future.
Presentation for Exl Pharma Conference about Future of SearchWO Strategies
This document summarizes search engine trends from 1994 to 2012 and provides recommendations for health care companies. It discusses how search engines have evolved from focusing on keywords to personalization based on search history and location. It also describes how search results now include knowledge graphs, social media integration and direct answers. The document recommends that companies target their audience through language and location, create quality content using customer terms, and optimize for mobile as people increasingly search on phones.
The document discusses how various social media platforms are changing and provides recommendations for businesses. It summarizes updates to profiles and features on LinkedIn, Facebook, Google+, Twitter, Pinterest, and Instagram. These include changes to algorithms that impact reach, a greater emphasis on engagement, new ways to showcase products and gather recommendations, and tools for targeted advertising. The document advises businesses to create high quality and relevant content to maximize engagement as platforms reward useful information over large quantities of poor content.
The 2013 edition of the Holmes Report's Creativity in PR study, co-authored by NowGoCreate and sponsored by Ketchum. Based on research of 600 people across more than 35 countries, exploring whether the PR industry is creative enough to sway marketing budgets and develop game-changing ideas.
The document discusses the importance of relationship building for business success. It notes that relationships are key to growing a business and achieving success. The document outlines that strong relationships are built through keeping promises, having genuine conversations to learn about others, and only selling when appropriate within a relationship. It encourages using social media and one-on-one interactions to start meaningful relationships.
Search+Social Integrated: Best Practices for Applying These Two Powerful Stra...WO Strategies
On Monday, November 7th, Katherine Watier, Ketchum Vice President, Social Media, and Janet Driscoll-Miller, President and CEO of Search Mojo hosted a day-long event, featuring a panel discussion and workshop on SEO and Social Media.
Search+Social Integrated: Best Practices for Applying These Two Powerful Strategies Today
Social media is now a part of our everyday lives. We use it to talk to our friends, family and even our favorite brands. But, have you stopped to think about how the widespread adoption of it is changing search and online marketing in general? Search results are now becoming more personalized to you, and your social media habits have a lot to do with it. Knowing that and learning how to apply to your own online marketing effort is the wave of the future in search and social.
At this session, experts from Ketchum PR and Search Mojo will outline how to create a social media strategy that includes SEO, thus creating an even more effective online marketing strategy. In addition, our experts will provide insights on where they think search will be in the future.
Presentation for Exl Pharma Conference about Future of SearchWO Strategies
This document summarizes search engine trends from 1994 to 2012 and provides recommendations for health care companies. It discusses how search engines have evolved from focusing on keywords to personalization based on search history and location. It also describes how search results now include knowledge graphs, social media integration and direct answers. The document recommends that companies target their audience through language and location, create quality content using customer terms, and optimize for mobile as people increasingly search on phones.
The document discusses how various social media platforms are changing and provides recommendations for businesses. It summarizes updates to profiles and features on LinkedIn, Facebook, Google+, Twitter, Pinterest, and Instagram. These include changes to algorithms that impact reach, a greater emphasis on engagement, new ways to showcase products and gather recommendations, and tools for targeted advertising. The document advises businesses to create high quality and relevant content to maximize engagement as platforms reward useful information over large quantities of poor content.
The 2013 edition of the Holmes Report's Creativity in PR study, co-authored by NowGoCreate and sponsored by Ketchum. Based on research of 600 people across more than 35 countries, exploring whether the PR industry is creative enough to sway marketing budgets and develop game-changing ideas.
The document discusses the importance of relationship building for business success. It notes that relationships are key to growing a business and achieving success. The document outlines that strong relationships are built through keeping promises, having genuine conversations to learn about others, and only selling when appropriate within a relationship. It encourages using social media and one-on-one interactions to start meaningful relationships.
The document provides information about correctly stating dates, years, centuries, and decades in British English. It includes examples such as writing January 1st as "the first of January" or "January the first" and writing years from 2000 onwards as "two thousand and [year]". The document also contains mini biographies of Michael Jordan and Justin Bieber, noting their places and dates of birth.
The document discusses colour therapy and the emotional effects of different colors. It describes how a mother is worried about her 15-year-old daughter Jane, who seems sad and unhappy. The mother talks to Mrs. Jenkins, who is described as being able to help with colour therapy. Mrs. Jenkins advises that Jane wears more blue and green colors instead of red, as red can make people more emotional. She also recommends giving Jane orange and yellow foods to improve her appetite and skin problems.
The document lists various animals grouped by their habitats, including lions, zebras, and giraffes in savannas; tigers, gorillas and pandas in rainforests and tropics; fish, whales and dolphins in oceans; kangaroos and emus in Australia; penguins and seals in polar regions; foxes, bears and squirrels in forests; and camels, snakes and scorpions in deserts.
Miss Moppet, a kitten, thinks she hears a mouse behind a cupboard but misses it when she jumps, hitting her head on the hard cupboard. The mouse watches and teases Miss Moppet from atop the cupboard. When Miss Moppet pretends to be ill by the fire, the mouse comes closer and she pounces, catching him. Seeking revenge for his teasing, she ties the mouse up in a duster like a ball but he escapes through a hole and dances in celebration on top of the cupboard.
Tom Kitten gets dressed up by his mother for a tea party but gets into mischief in the garden. He loses his clothes climbing a wall with his siblings Moppet and Mittens. The three Puddle-Ducks find Tom's clothes and try them on but the clothes are too big and fall off. Tom's mother finds the naked kittens and punishes them, telling her friends they have measles to excuse their absence from the tea party.
2. Речевая зарядка Добрый обычай У Русских есть добрый обычай И право, - их мы обязаны свято хранить, - Последний кусок И победную славу С другими народами Братски делить.
4. Прочитайте текст и переведите Конец февраля – начало марта. В центре России ещё зима. Именно в эти дни и проходят в русских городах и деревнях весёлый праздник – Проводы зимы. Это обычай почитания Солнца. Раньше к этому празднику готовились долго: мыли дома, сжигали мусор. Во время праздника бывали весёлые игры, например: “Взятие снежного городка”. Весёлый смех, крик, радости, красиво одетые девушки и парни. И седок, который штурмом берёт снежный городок. И тройка. Русская удалая тройка, ковёр на санках, расписные дуги, разноцветные шубки, платки, кушаки. И конечно, пекли блины. Почему блины? да потому что блин, круглый и румяный, похож на солнце. В последний день праздника разжигали костры и сжигали Масленицу – чучело из соломы.
7. Ответьте на вопросы по тексту, используя слова из скобок Когда начинается праздник “Масленица”? /конец, март, февраль, начало, в/ Где проходит праздник – Проводы зимы? /города, в деревне, русские/ Как раньше готовились к празднику? /дом, мыть, мусор, сжигать/ Почему во время праздника пекут блины? /солнце, он, похож, на/ Как проходит последний день праздника? /сжигать, разжигать, костры, мусор, люди/
10. О русском новом годе В голубоком древности Новый год был связан с весной – начало пробуждения природы, поэтому его на Руси отмечали первого марта. В 1343 году было решено праздновать первого сентября. Праздновали Новый год в сентябре более 200 лет. Накануне 1700 года русский царь Пётр 1 издал указ праздновать Новый год первого января. Пётр предложил всем москвичам украсить свои дома сосновыми, ёловыми ветками. В 12 часов ночи Пётр 1 вышел на Красную площадь и сам запустил первую ракетку в небо.
11. Можно ли сказать, что у соседей /России и монголии/ праздники масленица и цагаан сар имеют много общего? В чём вы видите общее?
12. Домашние задания: Выучите новые слова и выражения Составьте сочинение по тему “мой любимый праздник”