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![꿈꾸는 카페 회원증진을 위한 전략 MVP 5기지원자 나래츄[이나래]](https://image.slidesharecdn.com/random-110227055141-phpapp01/85/-1-320.jpg)
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발칙한 나래츄 미션
- 1. 꿈꾸는 카페 회원증진을 위한 전략 MVP 5기지원자 나래츄[이나래]
- 2. 지금 꿈꾸는 카페는…..? 카페주제를 알 수 없는 복잡한 메뉴들 꿈꾸는 카페 회원 수 15,032명 하지만!!! 전체 글 수 36,254건(한 사람당 2.4건의 게시물 작성) 이벤트 제외한 글 조회수 평균 10이하!
- 3. 지금 꿈꾸는 카페는…..? 카페주제를 알 수 없는 복잡한 메뉴들 불활성화 된 카페 꿈꾸는 카페 회원 수 15,032명 하지만!!! 전체 글 수 36,254건(한 사람당 2.4건의 게시물 작성) 이벤트 제외한 글 조회수 평균 10이하!
- 4. 20대가 원하는 카페는 (1) 공감 할 수 있는 카페 = 누가 오더라도 친근한 느낌 대표사례 - 여성시대 회원 수-101,650명/방문자수-176,302명 하루 평균 게시글 수 – 2만7천건 공지 평균 게시글 조회수- 8,000회 까다로운 등업조건에도 불구하고 회원의 30%이상이 활동하고있음. 등업조건-(신분증과 자필닉네임으로 성인인증) @2월27일 기준
- 5. 20대가 원하는 카페는 ‘여성시대’ 성공요인 까다로운 등업조건으로차별화된 계층이라는 인식 형성 익명게시판을 통하여서 친구들과 채팅하는 듯한 편안함과 동시에 중독성형성 3. 카페자체가 여성을 위한 공간이므로 어떤 정보에도 신뢰를 가짐
- 6. 20대가 원하는 카페는 (2) 정보를 제공하는 카페 = 전문화된 정보를 제공하는 카페 대표사례-스펙업(스펙관련정보제공)/ 뷰티파우더룸(화장품과 성형관련 정보 공유) 하.지.만! 꿈꾸는 카페는 어느 기능도 제대로 못하고 있다.
- 8. <꿈꾸는 카페> 20대와 “공감”하라! 1) 차별화된 등급에 따른 혜택지급 게시글50건 댓글 80개 이상 -> AK MALL 적립금 3천원 지급또는 배송료 지원 게시글80건 댓글 100개 이상 -> 스타벅스기프티콘5천원 지급 게시글1000건 댓글 10000개 이상 -> 적립금 100,000원 지급 카페 활동 실적에 따른 차등화된 회원등급 실시. AK MALL과 관련된 상품 지급을 통해 꿈카와 AK MALL에 동시에 회원 증진기대 가능
- 9. <꿈꾸는 카페> 20대와 “공감”하라! 2) VIP의, VIP를 위한,VIP에 의한 카페 내 VIP ZONE 을 만들어 차등화된 혜택과 친목도모를 지원. VIP만을 위한 1등급 이벤트 또는 자료제공
- 10. <꿈꾸는 카페> 20대와 “공감”하라! 3) 앙크미아프리카 TV에 가다! 하루 한시간앙크미 방송으로 20대와 공감하라! 핫클릭 상품 소개와 트위터와 카페에서 진행되는 RT이벤트나 포스팅 이벤트를 방송에서 진행 취업고민.연애상담 등의 스트레스를 방송을 통해 푸는 20대 청년들. 그들을 공감하고 꿈을 깨워주세요.
- 11. “공감” 기대효과
- 12. 감사합니다!꿈꾸는 카페 흥해라!!! -발칙한 나래츄