People, Not Percentages: Research & Design For Cross-Channel ExperiencesStuart Maxwell
80 years ago, the bar for a retail experience was low. A simple shelf in a gas station was enough to display our company's initial product line. Today, that won't cut it. Today's designers have to incorporate scores of inputs, from how our customers encounter our products online and in the real world, to multiple departmental budgets and timelines converging around a campaign. In this environment, it's easy for customer perspective to get lost.
And yet customer experience is more important than ever. "Experience" is the secret sauce that will save physical stores from Internet giants. For designers, experience can be an overwhelmingly broad and loosely defined concept that is dependent on context and requires a rich understanding of the people for whom we are designing.
As leaders within our company's design and research teams, we’ll walk through our experience research and design approach via a case study of REI’s recently redesigned camping department. We'll share this process in detail: understanding customers in their authentic context; comparing information behavior in the physical and digital worlds; fostering customer-centricity on diverse design teams; carrying this empathy through physical space design, prototyping, and iteration; and navigating the politics of experience design.
Buying a home in metro cities is getting difficult day by day, especially for middle class buyers. Here are the list of most affordable cities in India where you can end up owning a dream home for yourself.
People, Not Percentages: Research & Design For Cross-Channel ExperiencesStuart Maxwell
80 years ago, the bar for a retail experience was low. A simple shelf in a gas station was enough to display our company's initial product line. Today, that won't cut it. Today's designers have to incorporate scores of inputs, from how our customers encounter our products online and in the real world, to multiple departmental budgets and timelines converging around a campaign. In this environment, it's easy for customer perspective to get lost.
And yet customer experience is more important than ever. "Experience" is the secret sauce that will save physical stores from Internet giants. For designers, experience can be an overwhelmingly broad and loosely defined concept that is dependent on context and requires a rich understanding of the people for whom we are designing.
As leaders within our company's design and research teams, we’ll walk through our experience research and design approach via a case study of REI’s recently redesigned camping department. We'll share this process in detail: understanding customers in their authentic context; comparing information behavior in the physical and digital worlds; fostering customer-centricity on diverse design teams; carrying this empathy through physical space design, prototyping, and iteration; and navigating the politics of experience design.
Buying a home in metro cities is getting difficult day by day, especially for middle class buyers. Here are the list of most affordable cities in India where you can end up owning a dream home for yourself.
1. Салон красоты
• , -302,Айгерим Бекбулатова РЭиТ лидер команды
• , -302,Иманбаев Асхат РЭиТ директор
• , -302,Сейтов Сагдат РЭиТ ответственный за
техподдержку
• , -302,Макажан Маргулан РЭиТ заместитель
директора
Технари Бекбулатова Айгерим bekbulatova95@gmail.com
2. Ключевое решение
( )ценность
• ,Важнейшее отличие вашего решения от всего
?что есть на рынке , ,лучше дешевле меньше
,затрат более удобный график
• Какие новые возможности открывает Ваше
?решение возможность обучение в салоне
• ?Как меняется повседневная жизнь клиента Что
?в нее добавляется или что исчезает Экономия
времени и денег
3. !Кратко изложите суть Вашего решения
• Сэкономить время клиента
• /Скидки бонусы
• Сертификат
• ,Лучшие стилисты , -парикмахеры мастер классы
• Обучение
4. ,В чем инновация Вашего
?решения
• Работа на дом
• Круглосуточный прием заказов
• Использование новейшие стили
• Льготные услуги
• Оплата под залог
• Помогает осуществить любые идеи по
доступной цене
5. Какие Выгоды дает Ваше решение по сравнению
? ?с конкурентами В чем основное преимущество
• ,Наше решение дает новые хорошие ощущения
новый позитивный опыт
• Новые крутые возможности и функции
• ,Лучше дешевле и меньше затрат
• Более низкая цена владения
• Высокий уровень кастомизации
6. Какие Выгоды дает Ваше решение по сравнению
? ?с конкурентами В чем основное преимущество
• ,Наше решение дает новые хорошие ощущения
новый позитивный опыт
• Новые крутые возможности и функции
• ,Лучше дешевле и меньше затрат
• Более низкая цена владения
• Высокий уровень кастомизации
