3. Middleware Platform Hardware Middleware Platform (WIPI, ...) Application Native System Software

4. Mobile Platform Hardware Application Mobile Platform (Android, iPhone, ...)

5. Platform as Eco system Business Model Application Mobile OS SW/HW Guideline App Store SDK

6. Consumer Contents Provider Third party Platform Device Dev Tools App Store

12. Java ME (Micro Edition) = Java 2 Platform, Micro Edition (J2ME) Software Platform Java Card “ Write once, run every where”

14. Mobile Web 모바일 최적화 웹사이트

15. 2010 Q2, smartphone sales, Gartner

21. Symbian 의 등장 1980 Psion 설립 1987 SIBO (SIxteen Bit Organizer) & EPOC (OS) 1993 Psion Series 3 1997 Psion Series 5 1998 Symbian Ltd. 첫번째 실질적인 PDA EPOC 32 등장 Nokia, Ericsson, Motorola, Psion

22. ARM chip 의 등장 1978 Acorn Computers 설립 , “the British Apple” 1983 Acorn RISC Machine project 시작 1990 Advanced RISC Machines Ltd. 설립 1998 ARM Holdings plc, NASDAQ 상장 1992 ARM6 등장 1994 Apple Newton PDA, ARM6 사용 2007 iPhone original, ARM11 사용

23. Windows Mobile 1996 CE 1.0 : handheld PC (Newton) 1997 CE 2.0 : Palm-sized PC 2000 CE 3.0 : Pocket PC 2000 (PDA) 2002 Pocket PC 2002 (Smartphone) 2006 CE 6.0 : address space 32MB 2GB (iPod)

24. iPhone 2001 Mac OS X 10.0 2002 iPhone 상표권 등록 시작 2005 ROKR with Motorola 2007 iPhone 2008.3 iPhone SDK 2008.7 iPhone 3G 2009 iPhone 3Gs 2010 iPhone 4 1999 iPhone.org Apple.com 2003.4 iTunes Music Store

26. Android 1999 Danger, Inc 2003 Android, Inc 2005 Google acquired Android 2008 Android 1.0 2009 Android 2.0 2010.Q4 Android 3.0

28. 2006 founded by Omar Hamoui 2009.11 acquired by Google, $750 million

30. 수익원

31. Display < iPhone 3Gs iPhone 4 iPad 320x480 640x960 1024x768

32. CPU & GPU < iPhone 3G iPhone 3Gs iPhone 4 412Mhz Samsung ARM 600Mhz Cortex-A8 Apple A4 PowerVR MBX PowerVR SGX535

33. RAM, Camera, etc. iPhone iPhone 3G iPhone 3Gs iPhone 4 128MB 128MB 256MB 512MB 2.0MP 3.0MP, 30fps, focus 5.0MP, flash A-GPS, mic Digital compass, Nike+ gyroscope, Dual-mic

34. A-GPS GPS +A-GPS Server +Wifi hotspot +Cell Tower

35. Nike+

36. Digital Compass +Magnetometer( 자력계 )

37. Accelerometer (0, -1, 0)

38. Gyroscope

40. iOS Cocoa Touch Media Core Services Core OS

45. iOS history 2007.6 1.0 on iPhone 2007.9 1.1 on iPod Touch, iTunes Music Store 2008.7 2.0 on iPhone 3G, App Store 2009.6 3.0 on iPhone 3Gs, Bluetooth unlock, Tethering 2010.6 4.0, limited < iPod Touch 2G, Multitasking 2008.3.6 iPhone SDK release

46. 1988, 1st NeXT Computer

47. Cocoa 동작 구조 Window Server Cocoa Applications event reaction

48. 어플리케이션 동작 어플리케이션 시작 nib 파일 불러오기 Main Event Loop 시작 어플리케이션 종료 이벤트 대기열에서 이벤트 수집 View 의 이벤트 코드 실행 Custom 객체 코드 실행 (delegate) 필요하면 뷰 다시 그리기

49. 어플리케이션 동작 W i n d o w S e r v e r Application 화면 터치 센서 pixel event value event drawing

51. Bundled App.

52. CNet, Best smartphones of 2007 Nokia N95 AT&T Tilt Motorola Q9h Palm Centro BlackBerry8320 같은 2007 년의 스마트폰들

54. 수익원

55. 하드웨어 Smartphone Tablet E-reader netbook Droid, Nexus One, XPERIA, Galaxy EeePad (ASUS), LePad (Lenovo) nook (Barnes & Noble) Aspire One D250 (Acer)

59. License 정책 GED (Google Experience Device) 모든 Google Apps. 설치 Google Apps. Source 제공 HTC G1 GMS (Google Mobile Service) Google Apps. 선택 설치 가능 Google Apps. Binary 제공 HTC Hero, DROID Open Source Google Apps. 사용 불가 ZiiLabs ZiiEgg, OESF

60. Android OS Linux Kernel Native (C) Library Dalvik Modified JVM Java SDK

66. App. lifecycle

67. Rapid Dev Tool App Inventor Scratch

68. History 2008 1.0 2009.10 2.0, HTML5 2010.3 2.2, Speed Improvement, Flash 10.1 support SD Card Application Install 2010.Q4 3.0 2009.2 Android Market 유료 판매 시작

70. Google Experience ...

71. 불법 복제

74. Oracle 2010 8.12 Eric E. Schmidt

76. iPhone App Store Price Contents Sales App Size Average $2.91 17% Book 14% Game 11% Entertain 20% Game 14% Entertain 12% Book SimCity : 30MB Monkey Island : 426MB Myst : 727MB

77. Android App Store Refund Period 유료 앱 등록 가능 나라 Commission 48 hour (Shareware) Austria, France, Germany, Italy, Japan, Netherlands, Spain, UK, US 30%

78. Civilization vs

79. Tetris vs

81. over 100,000 applications over 1 billion downloads 252,894 active applications over 5 billion downloads vs

82. over 60 Compatible Devices +200,000 Devices a Day 5 천만대의 iPhone 3,500 만대의 iPod Touch +230,000 Devices a Day vs

83. 13 Countries 90 Countries vs

89. 아이폰 3.5 인치 320x480 세로 163 ppi 안드로이드 G1 3.2 320x480 세로 180 ppi 노키아 S60 5320 2.0 240x320 세로 167 ppi 노키아 마에모 N900 3.5 800x480 가로 265 ppi 블랙베리 커브 2.4 480x360 가로 165 ppi 팜 프리 3.1 320x480 세로 186 ppi 엑스페리아 X1 3.0 800x480 가로 291 ppi

90. 기술 요소 HTML5 Flash Lite Javascript (Ajax) Web Application API Geolocation API Device API

92. Offline Web App. Application Caching, Web SQL Database 를 통한 오프라인 웹 App 실행 Geolocation, Device API 기기 기능을 직접 활용 Web Form 7 -> 12 종의 다양한 입력 형태 Web Socket 효율적인 서버 통신

93. Web Form UI, Attribute, Event Canvas 2D Draw, effect Scalable Vector Graphic 2D Vector Graphic Video/Audio Geolocation Device 지리적 위치 (iOS 3.0) Offline Web Application Application/Data Cache Web SQL Database Querying API Local Storage 쿠키 대체 , <Key-Value> pair 영구 저장소 Web Socket 서버와 통신 위한 API Web Worker Thread API

95. Device API

98. Web App Store

99. eyeOS

100. Chrome OS