The document discusses emerging UI/UX design trends for mobile apps in 2021 and beyond, emphasizing the importance of personalization, voice interaction, and password-less logins. Additional trends include advanced animations, content-focused design, and enhanced accessibility to cater to diverse users. Overall, these trends aim to improve user experience and engagement through innovative design elements and seamless navigation across multiple devices.

1. Mobile App UI/UX Design Trends to Flourish in 2021
and Beyond
There was a time when a mobile app was judged for the work it does. Now, with the rising
competition, the first impression matters the most. From the appearance to a seamless user
journey – every little element contributes to engaging the users.
As the third quarter of 2021 is nearing its end, we can see that the landscape of UI/UX is
gradually transforming and it’s important to stay updated with the latest trends. Today, we
will explore several UI/UX design trends that are going to rule the rest of 2021 and beyond. If
you are looking to engage mobile app development services anytime soon to build or upgrade
your app, it’s important to have a comprehensive overview of these trends.

2. Mobile App UI/UX Design Trends
1. Improved Personalization
Truth be told, there’s no end to mobile app personalization. This year onwards,
personalization will acquire even more importance. Advancement in artificial
intelligence and machine learning is contributing to the rapid progress of seamless
customization.
Here are some apps that are leveraging personalization at its best. Spotify – the music
app – takes a seasonal approach to personalization by rolling out year-end playlists
based on the listeners’ data. Netflix has multiple lists like Continue Watching, Because
You Watched, Watch It Again, etc. that depend on the users’ viewing habits. These are
consistent no matter which device the users are accessing Netflix through.
2. Voice Interaction
Voice-powered apps have made interaction easier and convenient. No longer do
people have to type for searching out something. For instance, Amazon allows users to
find something with voice search. Google Maps also facilitates the same.
The AI-enabled virtual voice assistants have speech recognition capability and greatly
enhance user experience.
3. Password Less Login
With time, mobile apps are aiming at offering instant access to the users. Password-
less login is a smart feature these days. However, this doesn’t mean that the security is
compromised.
From facial and fingerprint recognition (biometric authentication) to OTP verification
– instant login offers ease of use. All these give a break from the hassles of
remembering the password and changing it every time the user forgets it.
4. Round Corners
A device’s curved corners are reflected in mobile app UI design. Rounded corners
seem to be smoother than sharp-edged corners and they don’t strain the eyes.
Rounded corners help to focus on the centre content and elements.
Many experts suggest that rectangles with rounded corners are easy on the eyes as
they take nominal cognitive effort to visually process information. Processing edges
require more neuronal image tools in the brain and the fovea is the fastest while
processing circles.

3. 5. Advanced Animation
Animation brings a personal touch to the cold digital world. With the rapid progress
of animation, mobile apps are leveraging this dynamic feature to engage the users.
Motion helps brands to tell a compelling story and connect with the viewers. Other
than introducing the brand and product/service, animation offers an amazing
onboarding experience and drives interactivity.
6. Content Design
The Content-first approach is no more limited to SEO or website. It has reached the
world of the mobile app. These days, business owners and app developers alike focus
on meaningful UI design over only artistic.
And the content is no more limited to CTAs, taglines or slogans. From contextual
content to readable fonts and background colours – every element is worth your
attention.
7. Liquid Swipe
Seamlessness – that’s what the app developers seek to achieve these days. Liquid swipe
offers a smooth look and feels on an app. Whether you are investing in native
or hybrid app development services, you may opt for liquid swipe in any case. Liquid
swipe can take swiping and scrolling to the next level.
It also facilitates a buttonless design. While this design has received a mixed response
from the app developers, we cannot deny that it frees up more screen space and is easy
on the eyes.
8. Device Agnostic UX
This is the age of IoT (Internet of Things). According to Statista, there are about 21.5
billion interconnected devices in the world. In such a scenario, people’s manner of
accessing a mobile app is changing.
In this connected universe, it’s important to offer a consistent UX across multiple
devices. Moving from one device to another has become a common thing these days
and mobile apps should take account of this flexible user journey.
9. Faux 3D Design
Adding depth to mobile app design is in trend these days as it creates an immersive
user experience. While the 3D design has long been in use, faux 3D design is reaching
wide popularity among app developers.

4. From layering to colouring, illustration to gradient – lots of elements are in use. With
it, static elements seem to be brought into life!
10. Enhanced Accessibility
People with situational or other disabilities interact with mobile apps differently.
These days, app developers recommend embracing an inclusive attitude in an app
design so as to reach a wider audience and establish a positive brand reputation.
Here are a few elements for an accessibility-first approach:
-Caption in audio and video content
-High-contrast colour combination
-Responsive layout
-Voice input
-Transcripts
-Stable navigation
-Vibration feedback
-Acoustic signal
-Other gesture recognition technologies
Closing Thoughts
Enhancing convenience and usability is the aim behind all the emerging trends. We
hope that the blog has offered you thorough insights into the trends that are going to
rule in the coming years. Make sure to leverage these as much as you can so as to
equip your app with the best features.
Resource: https://webguruinfosystems782506011.wordpress.com/2021/09/14/mobile-app-ui-ux-
design-trends-to-flourish-in-2021-and-beyond/
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