1. The document provides financial and performance data for Kasikornbank from 2552-2554, including revenue, profits, asset quality indicators, and efficiency metrics.
2. It discusses Kasikornbank's strengths in serving SME customers, 2-3 branch network, and Harvard Business School partnership. Weaknesses include lack of ATM network and limited product offerings.
3. Opportunities discussed include growth of ASEAN economic community, expansion of ATM network, and developing new digital banking services like e-savings accounts. Threats include increased competition from other large banks.
1. The document provides financial and performance data for Kasikornbank from 2552-2554, including revenue, profits, asset quality indicators, and efficiency metrics.
2. It discusses Kasikornbank's strengths in serving SME customers, 2-3 branch network, and Harvard Business School partnership. Weaknesses include lack of ATM network and limited product offerings.
3. Opportunities discussed include growth of ASEAN economic community, expansion of ATM network, and developing new digital banking services like e-savings accounts. Threats include increased competition from other large banks.