Bob Cargill outlines 10 ways for copywriters to succeed, including daring to be different creatively, caring deeply about results, walking in readers' shoes to understand them, developing strong presentation skills, keeping an open mind by experiencing diverse interests and media, exercising good judgment, meeting deadlines, being a team player, sweating the small details, and using social media. Cargill emphasizes the importance of creativity, results-focus, audience understanding, and professionalism for copywriters.
Bob Cargill outlines 10 ways for copywriters to succeed, including daring to be different creatively, caring deeply about results, walking in readers' shoes to understand them, developing strong presentation skills, keeping an open mind by experiencing diverse interests and media, exercising good judgment, meeting deadlines, being a team player, sweating the small details, and using social media. Cargill emphasizes the importance of creativity, results-focus, audience understanding, and professionalism for copywriters.