3. CONCEPT: «SPANISH CINEMA»
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CONCEPT
The main concept of the project is the idea of comfort and properly zoned exhibition space, done with the «cinemastripe» as the essence
constructive element.
Diverse and elegantly smooth lines and forms of «cinemastripe» create all functional zones. The idea is to present exhibition space of TILE OF
SPAIN as SPANISH CINEMA by the means of forms, colors and sense. TILE OF SPAIN unites all companies, thus creating the movie from the
«frames»(tiles from different companies)
Exhibited tiles play the role of «frames» in this project.
Each tile has an individual description beneath it, this detail strengthens the parallel between tile and «frame». Each tile of the Spanish
companies is unique and individual as the «frames» in the film. There are no similar tiles or «frames». This is the idea of our project «SPANISH
CINEMA».
All «frames» together form the film, and all tiles, representing Spanish companies form exhibition pavilion TILE OF SPAIN.
These «cinemastripes» are some kind of a «roof» for many Spanish brands. This item is symbolic, by this we say that we make a proper
defense for the companies, producing tile.
The idea of huge «cinemastripes» form the exhibition space as light and tracery, multiplying the amount of visual points for TILE OF SPAIN
pavilion, not disturbing the functional part of the project. By this we underline the principle of open and transparent business of Spanish
companies, interested in Russian-Spanish cooperation.
«Cinemastripes» play a role of buffer for functional zones and at the same time they are a strong advertisement element in brand and positive
image of the «TILE OF SPAIN» company at MOSBUILD. This design should underline the brand «TILE OF SPAIN» and make the Spanish
pavilion bright and unforgettable, differing from other exhibition participants and multiplying the profitable view-points for the visitors.
It is a smart and made on purpose design decision. This is made for profit long distance view of the expo area – pavilion TILE OF SPAIN is
seen rather for a long distance, wherever you stand in the MOSBUILD. Moreover, you identify the TILE theme of the expo area, thus is also a
huge plus for Spanish tile companies. Good design should be touching and psychologically analyzed design.

4. CONCEPT: «SPANISH CINEMA»
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CONCEPT
All functional zones are made on the basis of technical rules, done by the client of the project. All visitors of the exhibition have a fast and easy
access to the main functional zones. Besides this, all zones are connected with each other.
The project includes following zones:
1.Reception & information zone;
2.Guesthosting zone (for presentations, press-conferences, workshops, etc.)
3.Guesthosting zone (for networking, bar, lounge zone(4))
5.Additional/technical zone (wardrobe & store)
6.Promozone –tile boards exhibited (logo & catalogs)
Speaking about main functional zones, «cinemastripes» divide the space into client’s zone with more private and relaxed atmosphere for good
deals with clients; reception zone, where expo guests can choose Spanish ceramics and smart additional zone, hidden in the left part of the
«cinemastripe» (store, catalogues, fridge and extra place for the stuff).
Promozone –tile boards exhibited (logo & catalogs) is an ideal and well-lighted place for company’s tile collections, where guests can enjoy
design of tile.
Total specification of the tile used in the project is in the Specification №1.
Absolutely sure we use in the project the tile of the following Spanish companies:
- BORJA
- COLORKER
- GRESPANIA
- IBERO
- CIFRE
- SALONI
- HALCON CERAMICAS
CONSTRUCTION
Construction base of the «cinemastripes» is made of plastic, which at the same time owes two essential characteristics – it is light and firm.
The maximum height of the «cinemastripe» construction is 4 meters.