計概

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Cha-chun Chang

Technology

蜂巢式無線電
• 簡單說蜂巢式網路就是將有限的無線電波
頻段作更有效的利用，就像下圖所示，將
同一頻段的訊號分開覆蓋至有相同距離的
區域

3G and 4G
• 我們的移動通訊標準從1G 2G 3G 到現在的
4G 其中1G及2G網路最主要的分別是1G使用
類比調制，而2G則是數位調制。大多數只
能支援語音傳輸，少數的2G系統(2.5G)能支
援檔案傳輸但速度緩慢只能發發Email。

• 到了新一代的3G蜂巢式網路就有了明顯的
躍進能夠處理影像、音樂、視訊形式，提
供網頁瀏覽、電話會議、電子商務資訊服
務。而通訊品質本身相較於2G、2.5G也有
了很大的提升。3G網路的傳輸速度能達到
300K~2Mbps，而有些3.5G系統更能達到下
載14Mbps 上傳5.8Mbps。

• 而現下最新的4G網路技術理論上與先前的
3G技術相比可以說是天與地的差別，4G網
路在靜止或慢速移動下的傳輸速度可達到
1Gbps；高速移動狀態下則可以到100Mbps，
但這只是所訂的標準值，現在所發布的第
一版本4G LTE 的傳輸速度遠小於1Gbps(例如:
台灣最近推行的4G網路經過實測下載速度
66Mbps上傳20Mbps，但他們還是被稱為4G，
必盡它們是先驅者XDD)。

• 4G還有一項相關就是WiMAX，WiMAX簡單
說就是將wifi的傳輸速度提升到剛剛所說的
1Gbps的水準，但所發布的第一版本依舊沒
有達到標準。

行動應用程式
• 目前主流的行動裝置作業系統：
• Google Android
• 蘋果 iOS
• 黑莓機
• 微軟 Windows Phone

行動應用程式
• 行動裝置使用者可透過無線網路連上行動
軟體應用程式商店免費或付費地下載使用
行動軟體應用程式。行動軟體應用程式商
店除了可透過網頁瀏覽器如一般網路商店
般瀏覽與交易外，通常亦製作有專屬的APP，
讓使用者能一鍵進入，介面也較網頁更方
便。首先採用此商業模式的廠商是美國蘋
果電腦公司針對其行動裝置iPhone、iPad經
營的「App Store」。

行動應用程式
• 之後Google也隨其行動作業系統Android一
同推出自行經營的APP商店Google Play。
App Store以及Google Play是目前營收和下載
量的前兩大APP商店。其他經營者包括作業
系統廠商微軟公司、獨立行動裝置廠商黑
莓公司與亞馬遜公司、Android裝置廠商如
三星電子、Windows Phone裝置廠商如諾基
亞、網際網路服務供應商等，亦有獨立經
營者。

主要APP商店
• App Store
• Google Play
• Windows Phone Store
• 黑莓世界
• 亞馬遜行動軟體應用程式商店（英語：
Amazon Appstore）
• 諾基亞行動軟體應用程式商店（英語：Nokia
Ovi Store）
• 三星行動軟體應用程式商店（英語：Samsung
Apps）

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https://www.hubspot.com/state-of-marketing · Scaling relationships and proving ROI · Social media is the place for search, sales, and service · Authentic influencer partnerships fuel brand growth · The strongest connections happen via call, click, chat, and camera. · Time saved with AI leads to more creative work · Seeking: A single source of truth · TLDR; Get on social, try AI, and align your systems. · More human marketing, powered by robots

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ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!

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Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).

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How to Prepare For a Successful Job Search for 2024

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A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).

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計概

1. 蜂巢式無線電 • 簡單說蜂巢式網路就是將有限的無線電波頻段作更有效的利用，就像下圖所示，將同一頻段的訊號分開覆蓋至有相同距離的區域

2. 3G and 4G • 我們的移動通訊標準從1G 2G 3G 到現在的 4G 其中1G及2G網路最主要的分別是1G使用類比調制，而2G則是數位調制。大多數只能支援語音傳輸，少數的2G系統(2.5G)能支援檔案傳輸但速度緩慢只能發發Email。

3. • 到了新一代的3G蜂巢式網路就有了明顯的躍進能夠處理影像、音樂、視訊形式，提供網頁瀏覽、電話會議、電子商務資訊服務。而通訊品質本身相較於2G、2.5G也有了很大的提升。3G網路的傳輸速度能達到 300K~2Mbps，而有些3.5G系統更能達到下載14Mbps 上傳5.8Mbps。

4. • 而現下最新的4G網路技術理論上與先前的 3G技術相比可以說是天與地的差別，4G網路在靜止或慢速移動下的傳輸速度可達到 1Gbps；高速移動狀態下則可以到100Mbps，但這只是所訂的標準值，現在所發布的第一版本4G LTE 的傳輸速度遠小於1Gbps(例如: 台灣最近推行的4G網路經過實測下載速度 66Mbps上傳20Mbps，但他們還是被稱為4G，必盡它們是先驅者XDD)。

6. 行動應用程式 • 目前主流的行動裝置作業系統： • Google Android • 蘋果 iOS • 黑莓機 • 微軟 Windows Phone

7. 行動應用程式 • 行動裝置使用者可透過無線網路連上行動軟體應用程式商店免費或付費地下載使用行動軟體應用程式。行動軟體應用程式商店除了可透過網頁瀏覽器如一般網路商店般瀏覽與交易外，通常亦製作有專屬的APP，讓使用者能一鍵進入，介面也較網頁更方便。首先採用此商業模式的廠商是美國蘋果電腦公司針對其行動裝置iPhone、iPad經營的「App Store」。

8. 行動應用程式 • 之後Google也隨其行動作業系統Android一同推出自行經營的APP商店Google Play。 App Store以及Google Play是目前營收和下載量的前兩大APP商店。其他經營者包括作業系統廠商微軟公司、獨立行動裝置廠商黑莓公司與亞馬遜公司、Android裝置廠商如三星電子、Windows Phone裝置廠商如諾基亞、網際網路服務供應商等，亦有獨立經營者。

9. 主要APP商店 • App Store • Google Play • Windows Phone Store • 黑莓世界 • 亞馬遜行動軟體應用程式商店（英語： Amazon Appstore） • 諾基亞行動軟體應用程式商店（英語：Nokia Ovi Store） • 三星行動軟體應用程式商店（英語：Samsung Apps）

計概

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計概