Сбор средств на борьбу с Фурсенко, Прядкиным и КоDmitry Markov
РФС всеми силами пытается избежать рассмотрения "дела Прядкина" (коррупция в российском футболе) в независимом суде Швейцарии
Собираем деньги чтобы суд состоялся
Поддержите проект!
This case study analyzes General Electric's sponsorship of the Olympic Games from 2006 to 2012. GE paid $180 million to join The Olympic Partner program to gain global marketing rights. To maximize the sponsorship, GE appointed Peter Foss as President of GE Olympic Sponsorship. Foss organized a planning process using GE's WorkOut model and developed a new integrated organizational structure. This allowed GE to effectively market and sell across business units and generate revenue through "pull-through" opportunities. The sponsorship helped GE achieve its goal of branding itself in Asia.
This case study analyzes General Electric's sponsorship of the Olympic Games from 2006 to 2012. GE paid $180 million to join The Olympic Partner program to gain global marketing rights. To maximize the sponsorship, GE appointed Peter Foss as President of GE Olympic Sponsorship. Foss organized a planning process using GE's WorkOut model and developed a new integrated organizational structure. This allowed GE to effectively market and sell across business units and generate revenue through "pull-through" opportunities. The sponsorship helped GE achieve its goal of branding itself in Asia.
Сбор средств на борьбу с Фурсенко, Прядкиным и КоDmitry Markov
РФС всеми силами пытается избежать рассмотрения "дела Прядкина" (коррупция в российском футболе) в независимом суде Швейцарии
Собираем деньги чтобы суд состоялся
Поддержите проект!
This case study analyzes General Electric's sponsorship of the Olympic Games from 2006 to 2012. GE paid $180 million to join The Olympic Partner program to gain global marketing rights. To maximize the sponsorship, GE appointed Peter Foss as President of GE Olympic Sponsorship. Foss organized a planning process using GE's WorkOut model and developed a new integrated organizational structure. This allowed GE to effectively market and sell across business units and generate revenue through "pull-through" opportunities. The sponsorship helped GE achieve its goal of branding itself in Asia.
This case study analyzes General Electric's sponsorship of the Olympic Games from 2006 to 2012. GE paid $180 million to join The Olympic Partner program to gain global marketing rights. To maximize the sponsorship, GE appointed Peter Foss as President of GE Olympic Sponsorship. Foss organized a planning process using GE's WorkOut model and developed a new integrated organizational structure. This allowed GE to effectively market and sell across business units and generate revenue through "pull-through" opportunities. The sponsorship helped GE achieve its goal of branding itself in Asia.
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