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со

ность
ван
Со
целей
Людей,
Команд
и Организации
гла

(KPI, BSC,… что-то ещё?)

Ведущий: Максим Ильин
Maxim.ilin.sv@gmail.com
+7 495 6263006
Согласованность Целей

Желаемый
результат

ЦЕЛЬ
Цель –
Сегодняшний
результат
Представление
о желаемом (будущем, лучшем)
результате, для получения которого
требуются другие действия.
Цель А

Согласованность целей –
Наличие ясной взаимодополняющей
связи между целями разных уровней
и разных функций организации.

Цель
А.1.
Цель
А.1.1.

Цель
А.2.
Цель
А.1.2.

Цель
А.2.1.
Правильная цель

S
M
A
R
T
E
R

- Конкретная
- Измеримая
- Достижимая
- Относящаяся к делу
- Ограниченная во времени
- Вдохновляющая
- Записанная
Нужны ли Цели?
"Без какой-нибудь цели и стремления к ней
не живет ни один жив человек.
Потеряв цель и надежду, человек с тоски
обращается нередко в чудовище…"
- Ф.М. Достоевский
"Аморально просить людей
работать без цели,
и наш долг - помочь им её найти".
- Horst Schulze
Основатель The Ritz-Carlton
Какова реальность?

Подавляющее
большинство
организаций
не имеет
согласованных
целей!
Какова реальность?

Исследование
уровня согласованности

aQ:
1.
2.
3.
4.

Люди не знают целей
Люди не видят связи между целями
разных уровней («линия целей»)
Люди не знают, что ОНИ должны делать
для достижения этих целей
Отсутствует механизм исполнения
(не ведётся «счёт»; отсутствует
«ритм ответственности / отчётности»)
Магическая формула цели:

Глагол
Показатель

c X до Y
к Сроку
Линия целей: примеры
•

Нефтяная компания

•

Интернет-магазин

•

Фармацевтическая компания

− Общая цель высшего уровня
− Цель исполнителя
− Цель руководителя подразделения
Какова наша ЦЕЛЬ?

Добиться,
чтобы не менее 50%
присутствующих здесь
компаний проявили
практический интерес
к Согласованию Целей
в течение двух месяцев.

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согласованность целей