SlideShare a Scribd company logo
コゴトメソッド
ライティング
川本 思心
北海道大学CoSTEP
2013.10.11
タイトルとリードで主題を明確に
• タイトルに対応した主題に関する記述を早め
に入れる
– リードの活用
• オチをタイトルと必ず対応させる
リードは文章の“見取り図”
タイトル・小見出しは「結果」で書く
• 「~と~の関係」「~の~における作用」
– 関係があるのか、ないのか、どのような関係か、
全くわからない
– タイトルと小見出しだけ読んでも内容が分かるよ
うにする
文章全体の「味」がわかるエッセンスを抽出
要素を重みづけし、整理する
• 今書く記事として価値があるか?
– そのために必要な最低限の専門用語は?
A
B A C D
?
整理・整頓・取捨選択を
構造・流れを意識する
• シンプルな一本構造に
– 図示をして整理するのも有効
もつれをほどくのは書き手の役割
スキを残して読み手を誘導
• リードで答えを書かない方法も有効
– 疑問・話題を提示し、次につなげる
– スキを埋める答えが予想外であれば〇
– 埋まったと思ったらまた次のスキが!◎
?
スキをちょっとずつ残して…
?
定型から抜け出す
• 「~を知っていますか」「~と思っているかもしれません」
– ついつい使ってしまう書き出し
• 知識を持たない人を対象とするという無意識の前提、教科書的スタイ
ル、パターナリズム(素朴科学技術コミュニケーション)になっていない
か、慎重になること
知識を持っていない
「皆さん」
知識を持って
いる
「私」
知識
このフレームを明示することによる正の効果はあるのか?
知識以外に何を伝えることができるのか?
何がメインメッセージなのか?

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