تقديم : عمار محمد
خبير ومدرب بمجال الإعلام الإجتماعي
تم تقديم هذا المحتوى للملتقى العربي الثاني للإعلام الإجتماعي بالكويت
The Second Arabian Social Media Forum | 8 - 9 May 2013 | Radisson Blu Hotel
8. 7'ذا
؟
•);:'نCا
3'رك
D:K
9epا
[7
١٠٠٠
sY3
نHdd6,
١٠٠
t0أ
رiدو
&K
14M0ا
م"#$
اt,9QN
m/#
ا5روd,
c0
cP47
٪
٦٦
ك'4W •
&#'()*$ا
9k
أD0
نHV:C
&#'()*$
ام"#$
ان
أاH0'X
cP47
٪٩٩
و •
cP0'(#
أ&K
&@'?,إ
The Social Media Bible: Tactics, Tools, and Strategies for
Business Success By Lon Safko
9. 1/2CZا
1:C'CZا
+,0/(.'ر
123'40ا
•t:p
5مY)CyC
ا$#"م
&#'()*$ا
&K
.9و
؟
•t:p
z7دyC
1I<
ا$#"م
&#'()*$ا
+7
&/(#
؟
•t:p
LdhyC
إ,9ادات
1:0'7
[7
<"ل
ا$#"م
&#'()*$ا
؟
•t:p
دHQ:C
('رe)Ciا
&/#
&K
'تK7{9و
ا$#"م
&#'()*$ا
•t:p
9:|:C
?'هNا
&),@5ا
&K
.9و
؟
The Social Media Bible: Tactics, Tools, and Strategies for
Business Success By Lon Safko
10. ]'ذا
ا$#"م
&#'()*$ا
؟
•1k76'د
&K
fK9~
•ا04'س
5()QN
m/#
[,9<aا
&K
7'تH/Q]ا
'PN'X"#و
'7و
D•Hp,.'ر
[7
7'تH/Q7
•أ€6'ب
+,ا].'ر
,9,5ون
1p7.'ر
cPN<;9ا
+7
[,9<aا
• “The
new
way
to
sell
is
not
to
sell
at
all”
The Social Media Bible: Tactics, Tools, and Strategies for
Business Success By Lon Safko
11. :9اتky)0ا
1:;/M0ا
•+7
ا]5و•'ت
9),HNو
R:S0وا
كH@
٢٠
sY3
'رضQ7
5X
نHQCH),
m0إ
٢٠
t0أ
&K
Lƒ'Xد
5ودةQ7
.
The Social Media Bible: Tactics, Tools, and Strategies for
Business Success By Lon Safko
51. &تCx&•[اoC}+ا@كZ
Measures:
Total
page
Likes,
or
a
number
of
fans,
daily
acPve
users,
new
Likes/
Unlikes,
Like
sources,
demographics,
page
views
and
unique
page
views,
tab
views,
external
referrers,
and
media
consumpPon