The document discusses 5 emerging trends in advertising and communication:
1. From deference to reference - brands can no longer dictate messages and people look to each other rather than brands for definitions.
2. Experience economy - brands must provide experiences and value beyond just price.
3. Badge of honour - finding good deals and bargains is now a point of pride rather than something to hide.
4. Instant gratification - people expect immediate rewards for their actions and engagement with brands.
5. Co-creation - people feel invested in brands they contribute to and this allows for quicker new ideas from many creators.
The document discusses 5 emerging trends in advertising and communication:
1. From deference to reference - brands can no longer dictate messages and people look to each other rather than brands for definitions.
2. Experience economy - brands must provide experiences and value beyond just price.
3. Badge of honour - finding good deals and bargains is now a point of pride rather than something to hide.
4. Instant gratification - people expect immediate rewards for their actions and engagement with brands.
5. Co-creation - people feel invested in brands they contribute to and this allows for quicker new ideas from many creators.
FlockLocal is a social network that connects volunteers for local community service projects. It aims to reinvent volunteerism by engaging people both online and offline. The first trial flock included 14 volunteers. The problem is engaging more volunteers, especially younger demographics. Revenue models proposed include online fundraising through donations and premium memberships, as well as affiliate marketing partnerships with organizations. The next steps are securing team member commitment, gathering feedback on monetization, and integrating more with social networks and mobile apps.
This document provides an overview of Insulated Concrete Form (ICF) building technology from Nudura, including its features, benefits, applications, and case studies. Key points include:
- ICF uses foam forms that are stacked and filled with concrete to create insulated, fire-resistant walls
- Benefits include high insulation, strength, sound control, speed of construction, and sustainability
- Nudura ICF has been used in schools, healthcare facilities, hotels, and other building types
- Case studies show ICF schools with annual energy cost savings of $160,000-170,000 and energy usage of 35-36 kBtu/sf/year.
NUDURA is an insulated concrete form (ICF) building system made of two layers of foam insulation held together by ties that create hollow blocks. These blocks are stacked like building blocks and filled with concrete to create solid, insulated walls. NUDURA walls have superior structural, thermal, moisture, and acoustic performance compared to traditional wood-framed walls. They are also more resistant to fire, wind, flooding, and damage from elements like dry rot or termites. NUDURA construction combines framing, insulating, and wrapping a building into one process for faster, easier construction.
Elements of Shovel Ready Projects for Stimulus Fundingjslaney
Presenter, "Introduction to Stimulus Funding: How to Make Your Project \'Shovel Ready\'," Finding and Applying for Grants and Guaranteed Loans for Renewable Energies Projects and Businesses, Renewable Energies LLC Seminar, Cle Elum, Washington, June 17, 2009
The document discusses integration hell, which can occur when developing software if changes and deployments happen too frequently without proper processes. It provides details on a real-world project with 6 developers, over 900 files, and a deployment every 43 minutes on average. Recommendations are made around using tools like Git, Jenkins, virtualenv, and others to help manage the integration process and spot problems early.
This document provides information about Becky McOwen-Wilson, the Creative Director of Geronimo, and summarizes four case studies of marketing campaigns conducted by Geronimo for various clients. The case studies showcase how Geronimo takes a holistic approach across channels to engage audiences and achieve business objectives.
The document provides tips for developing and presenting ideas, including focusing on the core idea rather than flashy presentation techniques, being open to compromise while staying true to the original purpose, protecting essential elements of an idea while allowing negotiation on less important parts, continuously learning and collaborating in teams, and learning from failures by evaluating what went wrong and adapting ideas.
The document discusses three articles about schools going green with technology upgrades. Article 1 describes how two school districts saved money by improving energy efficiency. Article 2 discusses an architecture firm's plans to build a fully sustainable "living building." Article 3 talks about a school district renovating classrooms with new technology and sustainability features to create a 21st century learning environment.
E-marketing involves various online techniques like search engine optimization, pay-per-click advertising, social media marketing and email marketing to promote websites and communicate with audiences. SEO aims to improve organic search results through on-page and off-page factors while paid search uses pay-per-click ads. Email marketing directly contacts customers through electronic messages to acquire new customers or encourage purchases.
A section from my Creative briefing workshop - pulling out the pages relevant to feedback so it's not lost in the mix.
Covers the 5 key things to remember in order to get the most out of Creative departments or freelancers.
A short introduction to SEO we use at Geronimo
What it means, what can you do to help your website. What's SEM and how does it work (the basics!)
Thanks go to Eaon Prichard
7. В Бродильном цехе «Винзавода» пространство «Времени стиляг» разделили на две части гигантским железным щитом
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9. Экспонаты собирались по частным коллекциям, а некоторые материалы предоставила Российская государственная библиотека (РГБ)
10. Эта выставка — часть промокампании фильма. Но в чем-то она ближе как раз к книгам, потому что хоть и рассказывает о празднике, но все же демонстрирует и то, как относилась власть к этим «безродным», чье преступление было лишь в любви к джазу или к пиджаку в клеточку
