Данная презентация кратко описывает процесс разработки и внедрения программы лояльности на примере компании ООО "Фрейм".
This presentation briefly describes loaylty program development and installation process on the example of Frame Company Ltd.
Рецепт приготовления успешной программы лояльностиNGM
В последние годы уровень проникновения программ лояльности достиг достаточно высокого уровня. Практически каждый россиянин является номинальным участников хотя бы в одной из них. Но далеко не все программы действительно регулярно востребованы и являются эффективным инструментом для удержания и стимулирования клиентов.
Как сделать эффективную программу лояльности, привлекательную для клиентов?
Презентация сервиса facemetric, созданного для повышения эффективности программ лояльности и выстраивания персонифицированного сервиса в ритейле и HoReCa.
Как превратить посетителей ТРЦ в лояльных покупателейNGM
В последнее время многие торгово-развлекательные центры задумались о создании собственных программ лояльности для посетителей.
Какие проблемы возникают при реализации программ лояльности ТРЦ?
Какой должна быть программа лояльности ТРЦ в новых экономических условиях?
Компания NGM делится свои рецептами успешных программ лояльности для ТЦ.
Узнайте больше на http://ngmsys.com/shopping_mall
Программа лояльности B2B - тенденции, лучшие практики, кейсыNGM
Презентация c фундаментальным анализом программ лояльности для B2B сегмента - классификация, лучшие практики и инсайты, практические кейсы из российского и мирового опыта. Актуально для управлению лояльностью корпоративных клиентов, партнеров и торговых представителей.
Рецепт приготовления успешной программы лояльностиNGM
В последние годы уровень проникновения программ лояльности достиг достаточно высокого уровня. Практически каждый россиянин является номинальным участников хотя бы в одной из них. Но далеко не все программы действительно регулярно востребованы и являются эффективным инструментом для удержания и стимулирования клиентов.
Как сделать эффективную программу лояльности, привлекательную для клиентов?
Презентация сервиса facemetric, созданного для повышения эффективности программ лояльности и выстраивания персонифицированного сервиса в ритейле и HoReCa.
Как превратить посетителей ТРЦ в лояльных покупателейNGM
В последнее время многие торгово-развлекательные центры задумались о создании собственных программ лояльности для посетителей.
Какие проблемы возникают при реализации программ лояльности ТРЦ?
Какой должна быть программа лояльности ТРЦ в новых экономических условиях?
Компания NGM делится свои рецептами успешных программ лояльности для ТЦ.
Узнайте больше на http://ngmsys.com/shopping_mall
Программа лояльности B2B - тенденции, лучшие практики, кейсыNGM
Презентация c фундаментальным анализом программ лояльности для B2B сегмента - классификация, лучшие практики и инсайты, практические кейсы из российского и мирового опыта. Актуально для управлению лояльностью корпоративных клиентов, партнеров и торговых представителей.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
This article is all about what AI trends will emerge in the field of creative operations in 2024. All the marketers and brand builders should be aware of these trends for their further use and save themselves some time!
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2. Основные цели маркетинга в рознице
Уделяется
наибольшее
Привлечение внимание среди
КОМП. ФИРМ
Клиентов
Пока не является
Работа Sales- основным
менеджеров приоритетом
среди КОМП.
ФИРМ
Возврат
Удержание
«ушедших»
Клиентов
Клиентов
3. ЦЕЛИ ПРОЕКТА
Перевести максимальное количество Клиентов с дисконтных
карт на бонусные
Уменьшить отток Клиентов от магазинов «Фрейм» и
«Позитроника»
Увеличить сумму среднего чека среди держателей карты
Сместить акцент со скидки в сторону бонусных начислений
Создать преграды для ухода из компании в виде спец.
Предложений от Фрейм-Клуба, дополнительных привилегий и
т.п.
4. БЫЛО РАНЬШЕ В НАСТОЯЩИЙ МОМЕНТ
Бонусная карта
Дисконтные карты
Преимущества бонусной программы
Недостатки прошлой программы
• Удобство в эксплуатации
• Три Карты вместо одной
• Наличине базы данных о Клиентах
• Отсутствие базы данных
и Истории покупок
Клиентов
• Возможность ведения диалога с
• Отсутствие Истории покупок
Клиентами (e-mail, sms-рассылки)
• ГЛАВНОЕ: акцент на скидке –
• Акцент смещен со скидки в
уменьшение прибыли
сторону бонусов
5. ЧЕМ ПЛОХА ЧЕМ ХОРОШ
СКИДКА? БОНУС?
1. Бонус – это уменьшение
1. Скидка – это сознательное маржинальности, но отложенное во
времени, т.е. в момент продажи
уменьшение маржинальности
продавец зарабатывает как на
продажи, т.е. продавец
обычной продаже
зарабатывает меньше
2. Бонус – это отложенная скидка, т.е.
2. Скидка – это изъятие денег из по сути бонус – это беспроцентное
оборота в момент ее кредитование компании, т.к. деньги
предоставления не изымаются из оборота в момент
3. Скидка не способна удержать продажи
Клиента: пришел 3. Бонус накапливается на виртуальном
счету Клиента – это удерживает
конкурент, поставил скидку
Клиента от быстрого ухода из
больше, Клиент ушел
компании
4. Скидка – это не интересно с
4. Бонус – это интересно с
маркетинговой и рекламной маркетинговой точки зрения, т.к. есть
точки зрения (все кричат о возможность делать различные
скидках) предложения
5. Если Скидка =5% и бонус равен
5%, компания потеряет меньше, дав
человеку бонус
7. • Описание текущей программы (SWOT-
ШАГ 1 – Детальное анализ, анализ финансовой
эффективности, исследование
1
описание проекта потребительских предпочтений)
• Описание желаемой программы
лояльности (схема
работы, предполагаемые
преимущества, описание возможностей
2 и т.п.)
• Анализ временных и финансовых затрат
3
8. • Описание структуры программы
лояльности, условий предоставлений
ШАГ 2 – Разработка
бонусов, привилегий и статусов, разработка
4 проекта
документации к проекту
• Работа с ПАРТНЕРАМИ программы –
подписание договоров, доп. Соглашений
• Работа с подразделениями компаний по
5 привилегиям
• Создание программной оболочки в 1C на
основе предоставленной
6 документации, описаний, схем и т.п.
• Тестирование системы на работоспособность
(3 недели)
7
9. • Производство и оприходование Карт
ШАГ 3 – Внедрение • Производство рекламных и
7 информационных материалов
программы
• ОЧЕНЬ ВАЖНЫЙ ЭТАП: тщательная работа с
персоналом, обучение, вопросы и
8 ответы, преодоление сопротивления
• Размещение рекламных материалов:
плакатов, аудио и видео-
роликов, буклетов, информация на сайте
9 • Выдача карт
• Комплекс работ по взаимодействию с
Клиентами – этот этап бесконечен.
Разработка предложений для участников
10 Фрейм-Клуба, sms и email рассылки
10. ШАГ 4 – Учет
• Обратная связь от
сделанных
Клиентов
• Обратная связь от АшиПок
11 sales-менеджеров
• Корректировка
программного кода
• Корректировка
документов/ условий/
12 рекламных
предложений
12. Клиент нашей компании получает
набор уникальных преимуществ
Бонусные
Бонусные начисления растут от 10% до
начисления до
50% от суммы покупки исходя из общей
50% от суммы
истории покупок по карте
покупки
Начисление бонусов в День
Набор
Рождения, заказ товара по
уникальных
телефону, бесплатное оказание ряда
ПРИВИЛЕГИЙ от
услуг Сервисного Центра, участие в
нашей компании
спец. акциях от Фрейм-Клуба
Скидки
компаний- См. следующий слайд
партнеров
13. Бонусные
начисления до
50% от суммы
покупки
90000
Сумма покупок по Карте
80000
70000
60000
50000
40000
30000
20000
10000
0
10% 20% 30% 40% 50%
Размер бонусных начислений
14. Набор
уникальных
ПРИВИЛЕГИЙ от
нашей компании
Статус
Привилегии Базовы Прогресс VIP
й
Скидки от компаний-партнеров по карте «Фрейм-Клуб»
Возможность обмена/возврат исправной цифровой техники в
течение 30 дней после покупки
Комплексное обслуживание по единому телефону информационного
центра программы «Фрейм-Клуб»
Бесплатное персональное информирование о текущих акциях и
специальных предложениях в виде sms-, e-mail- и почтовых рассылок
Год дополнительного сервисного обслуживания по цене в пол года, два года
дополнительного сервисного обслуживания по цене в год при покупке услуги «Один/два
года дополнительного сервисного обслуживания»
Скидка 50% для статуса «Прогресс» и 100% для статуса «VIP» на очистку системного блока
компьютера
Скидка 50% для статуса «Прогресс» и 100% для статуса «VIP» на диагностику
неисправностей не гарантийного оборудования
Скидка 50% для статуса «Прогресс» и 100% для статуса «VIP» на установку и
*
настройку приобретенного оборудования
Гарантированная доставка товара в день покупки
*
Заказ товара по телефону с соответствующей доставкой
*
Приглашение на специальные вечера организуемые компанией «Фрейм»
*
Начисление на Счет Участника программы 500/1000/5000 баллов в День Рождения
*
Участника.
15. Набор
Зачем нужен статус?
уникальных
ПРИВИЛЕГИЙ от
нашей компании
Базовый
Зависит от частоты
покупок в компании
VIP Прогресс
16. • Придя с картой Фрейм-
Клуб, вы получаете
Скидки
компаний-
определенную скидку у
партнеров
партнера
17. Как МЫ работаем с Картой?
Менеджер выдает
Клиенту:
1) Анкету
2) Карту
3) Памятку по бонусной
программе
4) Листовку с
партнерами
программы
Клиент
Клиент заполняет
Менеджер Анкету и отдает ее
Менеджеру
18. В случае замены
Дисконтной Карты на
бонусную ставим
галочку в поле «Да» и
в пустом поле
указываем Название
карты: Добро
пожаловать, Прогресс
или Успех
При замене к анкете
ОБЯЗАТЕЛЬНО
Прилагается
дисконтная карта
соответствующего
номинала,
указываемого в Анкете
20. ПРОДВИЖЕНИЕ программы
Фрейм-Клуб
Сайт Фрейм и
Позитроника
Реклама в магазине
(А3, видеоролики на
мониторах)
Буклеты
Стикеры у Партнеров
Email-рассылка (7000
адресов)
22. Клиент
остался
доволен
Частота По оценкам
обращения в менеджеров
магазины выросла
Средний чек держателя
карты увеличился на 15%
Более 70% держателей дисконтных
Карт перешли на бонусные