Kogan page sales presentation spring summer 2011kimleichner
This document announces the spring and summer 2011 catalog for Kogan Page publishing. It features several books on practical business topics such as marketing, leadership, personal development, and e-commerce. The books are priced between $14.95-$39.95 and cover a range of relevant business subjects including using social media, branding, negotiating effectively, and managing your online image for career success. The catalog highlights new editions of popular titles as well as interviews with innovative company leaders.
2012 Arkadium Social Gaming Monetization Research - Part 2: Purchaser BehaviorArkadiumInc
Arkadium (http://www.arkadium.com; twitter.com/Arkadium), a top game development studio, has eleased the second part of its social gaming research study designed to
shed light on the behavioral characteristics of Facebook purchasers.
Arkadium’s research uncovered some interesting data that provides an insightful look at the items Facebook gamers are likely to purchase, the genre of games that are most likely to monetize, and a greater understanding of the profile of the monetizing social gamer.
Arkadium Social Gaming Monetization Research - Part 1ArkadiumInc
The document summarizes research on social gamers who make purchases within Facebook games. It found that social gamers who play with 6 or more friends, called "Social Butterflies", are more likely to make purchases than other gamers. These social butterflies are also more likely to spend over $20 per purchase. Additionally, core gamers of strategy, role-playing and sports games are more likely to make purchases compared to other gamers.
Kogan page sales presentation spring summer 2011kimleichner
This document announces the spring and summer 2011 catalog for Kogan Page publishing. It features several books on practical business topics such as marketing, leadership, personal development, and e-commerce. The books are priced between $14.95-$39.95 and cover a range of relevant business subjects including using social media, branding, negotiating effectively, and managing your online image for career success. The catalog highlights new editions of popular titles as well as interviews with innovative company leaders.
2012 Arkadium Social Gaming Monetization Research - Part 2: Purchaser BehaviorArkadiumInc
Arkadium (http://www.arkadium.com; twitter.com/Arkadium), a top game development studio, has eleased the second part of its social gaming research study designed to
shed light on the behavioral characteristics of Facebook purchasers.
Arkadium’s research uncovered some interesting data that provides an insightful look at the items Facebook gamers are likely to purchase, the genre of games that are most likely to monetize, and a greater understanding of the profile of the monetizing social gamer.
Arkadium Social Gaming Monetization Research - Part 1ArkadiumInc
The document summarizes research on social gamers who make purchases within Facebook games. It found that social gamers who play with 6 or more friends, called "Social Butterflies", are more likely to make purchases than other gamers. These social butterflies are also more likely to spend over $20 per purchase. Additionally, core gamers of strategy, role-playing and sports games are more likely to make purchases compared to other gamers.