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永慶房屋資訊系統功能


       修改 : 資管三 陳函妤
基本 & 共通功能
基本搜索
•依照購屋區域(縣市)
、房屋用途、房屋型態
、購屋預算、需求面積
、房間數、屋齡、樓層
、進階條件來進行搜尋
。
查詢
•查詢的種類繁多,包括
依捷運站別查詢、依捷
運通勤時間查詢、依高
鐵查詢、依學校查詢、
依公園綠地查詢等等。
學校搜索
•依學校查詢周遭房屋
捷運搜索
•可選擇欲查詢之捷運站周圍房屋
街景服務
•搭配 Google   Map 功能,展示房屋前道路
街景
•由於 Google Map 的強大資料庫,街景相
當清晰且完整
成交行情
•Step1: 輸入欲查詢地點 ( 顯示地點附近房
屋)
•Step2: 顯示成交行情 ( 地圖 & 列表 )
最近瀏覽紀錄
•可查詢最近看過的房屋


•保留先前搜尋過的條件
線上預約看屋(至多 5 筆)
不同房貸組合省息比較試算
不同還款方式試算
•本息平均攤還法
•本金平均攤還法
居家與生活
•HouseFun 修繕通
居家與生活
•HouseFun 裝潢家
換屋理財試算
售前招租 免費刊登
(需加入會員)
房客 / 東 租屋需求留言
永慶房屋獨特功能
拖曳式地圖查詢
•可直接在地圖上選取一塊區域,設定條件
後,直接顯示圈選區域內符合條件之房屋
影音看屋
•部分房屋提供影音看屋 ( 拍攝房屋內部 )
達人實境導覽
•部分房屋有專人拍攝影片介紹,有如身歷
其境
五力分析
五力分析 - 現有競爭者
•在房仲市場中有許多同業的競爭,如信義
、東森、太平洋等等
•由於各家對手在收費上差異不大,因此必
須建立差異化以取得競爭優勢
五力分析 - 潛在競爭者
我認為房仲業的潛在競爭者威脅並不大,因
為房仲業的進入門檻太高,像房屋物件量
  就已經是很高的門檻了,若不能取得
夠多的物件,根本沒辦法競爭
五力分析 - 替代品威脅
591 租屋網等透過網路平台,單純的收取廣
告費,只提供廣告功能
房仲業仲介和專人服務方面仍然無可取代
五力分析 - 消費者議價
現在網路發達,消費者要取得房屋物件資訊
並不困難,因此消費者議價能力強


五力分析 - 供應商議價
 •供應商較為分散,但供應商選擇多,賣
房管道多,不一定要透過房仲業者,因此議
價能力偏高
結語
•永慶房屋不但擁有其他房仲業都有的基本
功能,還開發了屬於自己獨有的功能。雖然
資料還不齊全,但已比同業多出一些競爭優
勢
五力分析
-- 以永慶房仲網分析



•4098029006   資管三 陳函妤
網路看屋
近七成民眾在接觸經紀人前會先使用網路搜
尋
25~45 歲的民眾挑屋必備方法之一
優點: 24 小時看屋、買方可先線上瀏覽
缺點:相片、影片有落差
五力分析 ( 永慶房仲網 )
現有競爭者
•線上影音看屋網
•如:信義房仲網、東森房屋
•皆提供線上影音看屋服務且有實體店面
•永慶多了達人實境導覽
五力分析 ( 永慶房仲網 )
潛在競爭者
•線上售屋網站,如:樂屋網、台灣搜房網
•線上房屋仲介平台
•屋主自售、經理人
•服務比不上與實體店面配合的網站
五力分析 ( 永慶房仲網 )
消費者議價
•高
•消費者能從網路上獲取的資訊越來越多
五力分析 ( 永慶房仲網 )
供應商議價
•不一定
•房屋物件好→高
•景氣好→高
•提供達人實境秀功能,降低供應商議價能力
五力分析 ( 永慶房仲網 )
替代品威脅
•行動看屋服務
•透過照片、擴增實境、影音觀看房屋內部
•優點:在外方便尋屋
•缺點:需擁有智慧型手機、
    下載影音→資料流量大
資料來源
永慶房仲網
http://evertrust.housefun.com.tw/
信義房仲網
http://www.sinyi.com.tw/
東森房屋
http://www.etwarm.com.tw/
樂屋網
http://www.rakuya.com.tw/
台灣搜房網
http://www.soufun.com.tw/netc/index_sou.aspx
THE END

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永慶房仲-陳函妤

Editor's Notes

  1. *
  2. 每家房仲網都有的功能 *
  3. 基本功能 *
  4. 功能和其他房仲業差不多 *
  5. 功能和其他房仲業差不多 *
  6. 目前各大房仲幾乎都有提供街景功能 *
  7. Step1: 輸入欲查詢地點 ( 顯示地點附近房屋 ) Step2: 顯示成交行情 ( 地圖 ) *
  8. 近期查詢 *
  9. Step1: 選擇地區 Step2: 以顏色區分房屋數量 Step3: 設定購屋條件 Step4: 圈選地區 Step5: 顯示圈選區域內符合條件的房子 *
  10. 提供部分影音看屋功能,其他房仲業似乎沒有 (?) *
  11. 真人實際介紹 *