The document outlines a social enterprise model aimed at addressing homelessness and promoting employment through a structured program that combines business operations with training. It emphasizes the importance of dignity through work, the role of partnerships, and the need to challenge traditional approaches to improving employment outcomes. The initiative seeks to create a sustainable job environment while supporting individuals in gaining employment and securing stable housing.

2. THE CHALLENGE
HOMELESSNESS THE BIG SOCIETY
•Social Enterprise
800,000 ‐
Support
1 Million •Big Society Bank
people in the •Welfare to Work
UK.
1. BIG PROBLEM 2. BIG ASPIRATION
CREATE SOCIAL ENTERPRISE
•2,400 people into •62,000 in UK
work •Average
•£62m saved employment 12
•£16.4m profit people
•Every year by •Small scale
year five. •Small impact
4. SCALE & SOLUTION 3. SMALL IMPACT

3. A DIFFERENT PERSPECTIVE
For years, in the voluntary sector,
we have sought to support people
who have been homeless back into
work.
Often we have thought that, like the
road runner, if we just tried harder
we would get a better outcome.
We need to do things differently.
"The definition of insanity is doing the
same thing over and over again and
expecting different results".
Albert Einstein

4. THE (his)STORY

5. MISSION
Passion ‐ what we believe
“We believe that when people don’t have jobs, that reality harms them and
damages society…
Mission ‐ what we are going to do about it
…so we will build strong commercial businesses, challenge the causes and
consequences of worklessness and create job ready people”
Values ‐ how we are going to do it
Dignity through work . Outcomes not intentions . Results through partnership .
Pioneering enterprise . Create a trusted brand
Hallmarks – our passion everyday
Excellence . Enterprise . Education . Employment . Enjoyment

6. HALLMARKS
Ok… so these are not that rules, but they are the things we tell each other as a team day by day and we
think that makes a difference…
Excellence
“We are what we repeatedly do. Excellence, then, is not an act, but a habit.” Aristotle (384 BC – 322 BC)
Enterprise
“Entrepreneurs are risk takers, willing to roll the dice with their money or reputations on the line in
support of an idea or enterprise.” Victoria Claflin Woodhull (1838 – 1927)
Education
“Education is what remains after one has forgotten everything he learned in school.”
Albert Einstein (1879‐1955)
Employment
“The crowning fortune of a man is to be born to some pursuit which finds him employment and
happiness, whether it be to make baskets, or broad swords, or canals, or statues, or songs”
Ralph Waldo Emerson (1803‐1882)
Enjoyment
“Believe me! The secret of reaping the greatest fruitfulness and the greatest enjoyment from life is to
live dangerously!” Friedrich Nietzsche (1844‐1900)

7. THE CREATE JOURNEY
Sustainable Job – Secure Home
A uniquely managed
work environment.
Providing the structure and
demands of a business,
combined with effective
support and training.
No Job ‐ No Home

8. CREATE MODEL
In order to deliver our mission we have developed an integrated model, based on operating a uniquely
managed work environment.
The CREATE model is one where good food and people matter.
Therefore first we develop a strong profitable business platform; this is where good food matters.
Warehouse
Production
+ Restaurant Bistro Tea Room
Kitchen
Logistics

9. CREATE Businesses
CREATE Logistics

10. CREATE Businesses
CREATE Food
foodbycreate.co.uk

11. CREATE Businesses
CREATE Bistro

12. CREATE Businesses
CREATE Fine Dining

13. CREATE MODEL
Secondly we overlay that business with training; this is the place where people matter.
Through this integrated social enterprise model we have a business platform and a training platform
that directly mirror each other and deliver against our business goals and our social objectives.
6 Academy 6 Academy 14 Academy 6 Academy 6 Academy
Trainees
Warehouse Trainees Trainees Trainees Trainees
Production
+ Restaurant Bistro Tea Room
Kitchen
Logistics

14. CREATE Academy

15. THE LEARNING
The greatest barrier to getting a job is not having a job
Businesses employ people, charities support people
The habit of work is ‘caught’ and not ‘taught’
TRAINEES STAFF
STEPUP VOLUNTEERS

16. THE JOB JOURNEY
In order for the CREATE model to deliver effective work outcomes we need a solid
pipeline to be in place.
This pipeline has a number of skilled support agencies referring people into the
programme. A solid business platform to train and skill people. A number of
employers to take people into work.
Referring Mainstream
agencies CREATE employers

17. CREATE TODAY
Doncaster Wakefield
Birmingham Leeds
HEAD OFFICE Bradford
Manchester Liverpool
Sunderland

18. ST. TY COB

19. THE PEOPLE