This document outlines the process an advertising agency uses to develop an advertising campaign. The agency first defines the target audience and goals for the campaign, such as desired changes in audience behavior within a specific time frame. The agency then determines objectives and chooses appropriate media to reach the target audience. Finally, the agency's production department creates the campaign advertisements.

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9. PRODUCTION DEPARTMENT
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11. Define
Target Audience
Define Desired
Percentage
Change
Define the Time
Frame for Change
Goal of
Advertising
Objectives

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