Published by Amir Jabbari, this document introduces the common attack strategies in a very creative way. The attack strategies are Frontal attack, flank attack, bypass attack, encirclement attack and guerilla attack. This document uses different games in Squid Game tv show to explain each of the above-mentioned attack strategies

1. WHAT TO LEARN FROM THE SERIES
S Q U I D G A M E
A N D A T T A C K I N G
S T R A T E G I E S
AMIR JABBARI

2. A big part of marketing, is concerned with fighting with
competitors. The attacking strategies are most applicable,
when a market challenger is set to take market share from
the market leader in an industry.
ATTACK STRATEGIES IN MARKETING
AMIR JABBARI
In this document, I have used the games used in the popular
TV series "Squid Game" to explain different attacking
strategies in marketing.

3. FRONTAL
DIFFERENT ATTACK STRATEGIES
AMIR JABBARI
FLANK
BYPASS
GUERILLA
ENCIRCLE
In this form of attack, we target the competitors strengths.
In contrast to the frontal attack, in flank we focus on
competitors weak spots.
We don't have the means to attack the competitor, so we
try to move in the sectors where the competitor is not
present.
If you are a weak player, you cannot launch a consistent
attack, but you attack the competitor from time to time to
weaken them.
This js an all-in attack, whereby you attack the competitor
on both their strengths and weaknesses.

4. HOW DOES EACH GAME CORRESPOND TO
AN ATTACKING STRATEGY?
AMIR JABBARI

5. RED LIGHT
AMIR JABBARI
In the 1st game, the contestants had to hide their movements from the girl
doll or else they were eliminated. The doll looked away from the
contestants and that was the time when they could make their moves
forward.
GREEN LIGHT
In a bypass attack, a market challenger tries to avoid the market leader.
You grow by going to markets or segments where the market leader "the
girl doll" is not looking at. You may expand to new markets where the
market leader is not currently operating or focus on products absent from
their portfolio.
BYPASS ATTACK

6. HONEYCOMB
AMIR JABBARI
In the second game, each contestant was given a honeycomb. At the center
there was a shape and they had to focus on that shape to take it out without
breaking it. They had to encirclen the shape by their needle to take the
shape out. It required a lot of focus.
In this strategy, you put all your strengths on taking share from one
competitor, most probably the market leader. As in the honeycomb game,
the key is to have focus. You focus on one player, identify their strengths
and weaknesses and then take their market share, symbolized by the star
within the honey comb.
ENCIRCLEMENT ATTACK

7. TUG OF WAR
AMIR JABBARI
Contestants were face to face one another, they had to push the rope
towards themselves and in so doing, they were pushing the opponent to
their death.
In frontal attack you have to face the market leader head on. You attack
them on their strengths by becoming stronger than them and pushing the
market share out of their hand.
FRONTAL ATTACK

8. MARBLES
AMIR JABBARI
The most dramatic and shocking game in the series, was the marble game.
Players were divided in teams of two, had to get the marbles out of their
partners. Most of the players that were eliminated at this game, were
shocked by their competitor that were posed as a friend or a partner.
In this type of attack, you move in a stealth manner. You attack sometimes
and you pose as a market follower at other times. The key element in this
strategy is shock. You attack them at times when they do not expect to be
attacked.
GUERILLA ATTACK

9. GLASS BRIDGE
AMIR JABBARI
While in a frontal attack we pointed at the market leader's strengths, in a
flank attack we have to identify their weak spots. Nobody's perfect and it
also applies to our competitors, to succeed in this strategy, one has to be
vigilant enough to identify and exploit their competitors' weakenesses.
FLANK ATTACK
Players had to cross a bridge made out of glass. Some steps were made out
of fragile glass and if a player set foot on those, they would be eliminated.
So in order to win, they had to identify the fragile and weak glass.

10. THANKS FOR YOUR
ATTENTION.
AMIR JABBARI