The document contains an agenda for an event titled "Squaretable" taking place on October 4th 2012. The agenda lists the time, program and speakers for the event. The keynote speaker is Nestor Coronado Palma from Philips Consumer Lifestyle who will speak about "Sustainovation, closing the loop". Other scheduled presentations include an introduction from Squarewise and a talk by Roland Teixeira from GE Benelux on "Ecomagination". The agenda also includes a plenary discussion and closing remarks before a walking dinner and drinks.

1. Squaretable
October 4th 2012

2. Agenda
Time Programme
13:45 – 14:15 Welcome
14:15 – 14.30 Introduction Squarewise
14:30 – 14:45 Opening Squaretable
“Co-creating added value for Sustainable Materials and End Products”
14:45 – 15:45 Key note - Nestor Coronado Palma, Philips Consumer Lifestyle, Sustainability Director
“Sustainovation, closing the loop”
15:45 – 16:00 Break
16:00 – 16:30 Roland Teixeira, GE Benelux, Executive
“Ecomagination”
16:30 – 17:30 Plenary discussion
17:30 – 17:45 Closing remarks and round-up
17:45 – open Walking dinner and drinks
2

3. Agenda
Time Programme
13:45 – 14:15 Welcome
14:15 – 14.30 Introduction Squarewise
14:30 – 14:45 Opening Squaretable
“Co-creating added value for Sustainable Materials and End Products”
14:45 – 15:45 Key note - Nestor Coronado Palma, Philips Consumer Lifestyle, Sustainability Director
“Sustainovation, closing the loop”
15:45 – 16:00 Break
16:00 – 16:30 Roland Teixeira, GE Benelux, Executive
“Ecomagination”
16:30 – 17:30 Plenary discussion
17:30 – 17:45 Closing remarks and round-up
17:45 – open Walking dinner and drinks
3

4. Squarewise approach to Strategy and Organizational development
Internal target setting Internal and External target setting
Structurally envision your
future and capture current
opportunities
Real-time strategy Reposition the
Redesign development organization as a
Excel in core processes and network of
activities focus on bottom supportive and
line Structurally develop competitive
organizational capabilities to players
communicate and mobilize
in networks
Controlled experiments
Market leader
e.g in cutting Operational Innovative organization
edge excellence
technology
4

5. Agenda
Time Programme
13:45 – 14:15 Welcome
14:15 – 14.30 Introduction Squarewise
14:30 – 14:45 Opening Squaretable
“Co-creating added value for Sustainable Materials and End Products”
14:45 – 15:45 Key note - Nestor Coronado Palma, Philips Consumer Lifestyle, Sustainability Director
“Sustainovation, closing the loop”
15:45 – 16:00 Break
16:00 – 16:30 Roland Teixeira, GE Benelux, Executive
“Ecomagination”
16:30 – 17:30 Plenary discussion
17:30 – 17:45 Closing remarks and round-up
17:45 – open Walking dinner and drinks
5

6. New Normal
“Co-creating Added Value for Sustainable Materials and End-Products from a value chain perspective”
Cross value chain collaboration to accelerate necessary development of sustainable products

7. Co-creating Added Value
“Aligning Technology Push and Market Pull”
Sustainable Consumer
Materials, Products and Solutions Demand, Perception and Requirements
Technology Market
Push Pull

8. Broad Innovation Perspective for Sustainable Development
“Open Innovation is not just another way of doing R&D, but another way of doing business”
1. Business model 5. Product performance
How the enterprise makes money Basic features, performance and functionality
2. Networking 6. Product system
Enterprise’s structure / value chain Extended system that surrounds an offering
7. Service
How you service your customers
Finance Process Offering Delivery
Business Networking Enabling Core Process Product Product Service Channel Brand Customer
Models Process Performance System Experience
8. Channel
How you connect your offerings to customers
3. Enabling process 9. Brand
Assembled capabilities How you express your offering’s benefit to customers
4. Core processes 10. Customer experience
Proprietary processes that add value How you create an overall experience for customers
8
Source: Doblin Ten Types of Innovation. http://www.doblin.com/thinking/#ten-types

9. Value Chain Collaboration
“It’s all about stakeholder engagement”
Consumers Customers Suppliers Employees Local Owners & Public and
Communities Investors Regulatory
(shareholders) Agencies
Understand Develop co-improve Two-way Co-develop local Ongoing Dialogue; Demonstrate
requirements; co- partnerships performance; new communication; business (bio innovative transparency; co-
create materials supply-models (process) based economy); financing create regulatory
and products ownership operational structures level playing field
transparency
Translate to business actions – define collaboration mode(s)
Decision making on material issues

10. Agenda
Time Programme
13:45 – 14:15 Welcome
14:15 – 14.30 Introduction Squarewise
14:30 – 14:45 Opening Squaretable
“Co-creating added value for Sustainable Materials and End Products”
14:45 – 15:45 Key note - Nestor Coronado Palma, Philips Consumer Lifestyle, Sustainability Director
“Sustainovation, closing the loop”
15:45 – 16:00 Break
16:00 – 16:30 Roland Teixeira, GE Benelux, Executive
“Ecomagination”
16:30 – 17:30 Plenary discussion
17:30 – 17:45 Closing remarks and round-up
17:45 – open Walking dinner and drinks
10

11. Sustainovation
Closing the loop
Néstor Coronado Palma
Director Sustainability
October 2012

12. Agenda
• Who is Philips?
• EcoVision 5 targets
• From Theory to Practice
– Senseo Viva Café Eco
• Movie
• PR Campaign
Néstor Coronado Palma, Director Sustainability, October 2012 12

13. A strong diversified industrial group leading in
health and well-being
Who we are Our businesses Our mission
Founded in 1891
Headquartered in Amsterdam,
“…a global company
Netherlands of leading
26% businesses creating
Sales of €22.3 billion in 2010 1
39% value with
Growth Markets 2010 meaningful
32% of 2010 sales generated in innovations that
growth markets
improve people’s
Globally recognized brand 35% health and well-
(world top 50) being.”
Our brand value doubled to
$8.7bn since 20042
Healthcare
120,000 employees
Lighting
Sales and service outlets in over
100 countries
Consumer Lifestyle
€1.5 billion investment in R&D,
7% of sales
Néstor Coronado Palma, Director Sustainability, October 2012 13
1Note 2
- All figures from the year 2010 onwards exclude Television as it is treated as discontinued operation Source: Interbrand

14. EcoVision 5 Targets
Improving people’s health & well-being, while respecting the limits of natural resources
Ecological footprint
1 Bringing care to the lives of people
Target: 500 million lives touched in 2015
2 Improving Energy efficiency of Philips products
Target: 50% improvement in 2015 (average of total portfolio)
2
3 Closing the material loop 3
DOWN
Target: Double global collection & recycling amounts and
recycled materials in products in 2015
Human
Development
Index* 1 UP
14
*HDI = life expectancy + education level + purchasing power (see back-up slide)
Source: WWF Living Planet Report 2006 Néstor Coronado Palma, Director Sustainability, October 2012 14

15. From Theory to Practice
In 2008, Philips CL started applying Cradle-to-Cradle principles (C2C) to
engage on sustainable innovation and launched already in 2009 its first
commercial product (EnergyCare vacuum cleaner), …
... and in 2011 Philips delivered to the market some of the best ever eco-
designed products that have led to improved business practices and new
business opportunities.
Néstor Coronado Palma, Director Sustainability, October 2012 15

16. Senseo Viva Café Eco
Néstor Coronado Palma, Director Sustainability, October 2012 16

17. Néstor Coronado Palma, Director Sustainability, October 2012 17

18. Our results: SENSEO Viva Café Eco
• Made of up to 50%* recycled plastics.
•All outer (visual) plastic parts are made of 100% recycled
materials.
•5 minute auto shut off for energy saving (as opposed to 60 min
for other SENSEO products.
•Sustainable packaging (at least 90% recycled cardboard will be
used).
* Excluding plastic parts that require food approvals (water
container and coffee outlet)
• Business partnership with
Douwe Egberts to offer a
sustainable proposition
Recycling & Energy
Packaging including UTZ certified coffee.
disposal efficiency
Néstor Coronado Palma, Director Sustainability, October 2012 18

19. 13
CD/DVD/extrusion waste
Philips WEEE SDA waste
Recycled stainless steel parts
WEEE waste
Packaging waste
Néstor Coronado Palma, Director Sustainability, October 2012 19

20. “Post consumer “Post Industrial recycled
recycled waste input” waste input”
“Consumers, NVMP,
waste disposal, retail”
“Advanced plastic
compounding”
“Current production”
Néstor Coronado Palma, Director Sustainability, October 2012 20

21. Senseo Viva Café movie
YouTube link:
http://www.youtube.com/watch?v=4isgiv7i4iQ
Néstor Coronado Palma, Director Sustainability, October 2012 21

22. Thanks to Partnerships!
Néstor Coronado Palma, Director Sustainability, October 2012

23. PR campaign
Néstor Coronado Palma, Director Sustainability, October 2012 23

24. Néstor Coronado Palma, Director Sustainability, October 2012

25. Agenda
Time Programme
13:45 – 14:15 Welcome
14:15 – 14.30 Introduction Squarewise
14:30 – 14:45 Opening Squaretable
“Co-creating added value for Sustainable Materials and End Products”
14:45 – 15:45 Key note - Nestor Coronado Palma, Philips Consumer Lifestyle, Sustainability Director
“Sustainovation, closing the loop”
15:45 – 16:00 Break
16:00 – 16:30 Roland Teixeira, GE Benelux, Executive
“Ecomagination”
16:30 – 17:30 Plenary discussion
17:30 – 17:45 Closing remarks and round-up
17:45 – open Walking dinner and drinks
25

26. Agenda
Time Programme
13:45 – 14:15 Welcome
14:15 – 14.30 Introduction Squarewise
14:30 – 14:45 Opening Squaretable
“Co-creating added value for Sustainable Materials and End Products”
14:45 – 15:45 Key note - Nestor Coronado Palma, Philips Consumer Lifestyle, Sustainability Director
“Sustainovation, closing the loop”
15:45 – 16:00 Break
16:00 – 16:30 Roland Teixeira, GE Benelux, Executive
“Ecomagination”
16:30 – 17:30 Plenary discussion
17:30 – 17:45 Closing remarks and round-up
17:45 – open Walking dinner and drinks
26

49. Agenda
Time Programme
13:45 – 14:15 Welcome
14:15 – 14.30 Introduction Squarewise
14:30 – 14:45 Opening Squaretable
“Co-creating added value for Sustainable Materials and End Products”
14:45 – 15:45 Key note - Nestor Coronado Palma, Philips Consumer Lifestyle, Sustainability Director
“Sustainovation, closing the loop”
15:45 – 16:00 Break
16:00 – 16:30 Roland Teixeira, GE Benelux, Executive
“Ecomagination”
16:30 – 17:30 Plenary discussion
17:30 – 17:45 Closing remarks and round-up
17:45 – open Walking dinner and drinks
49

50. Value Chain Dynamics
Operating Ecosystem
Technology Push Market Pull
Direct Customer
End user / retailer
Value Chain Collaboration
Multiple Partnerships
New Business Models
Portfolio Management
Blue Oceans

51. Agenda
Time Programme
13:45 – 14:15 Welcome
14:15 – 14.30 Introduction Squarewise
14:30 – 14:45 Opening Squaretable
“Co-creating added value for Sustainable Materials and End Products”
14:45 – 15:45 Key note - Nestor Coronado Palma, Philips Consumer Lifestyle, Sustainability Director
“Sustainovation, closing the loop”
15:45 – 16:00 Break
16:00 – 16:30 Roland Teixeira, GE Benelux, Executive
“Ecomagination”
16:30 – 17:30 Plenary discussion
17:30 – 17:45 Closing remarks and round-up
17:45 – open Walking dinner and drinks
51

52. Dinner & Drinks