The document discusses DDD's three phase innovation process of discovery, exploration, and execution. It focuses on using design thinking, social media, and open innovation approaches like co-creation to gain consumer insights and develop new concepts. The goal is to transform knowledge into profits through a human-centered and visual process informed by unbiased, natural consumer feedback.

1. Innovation @ ddd
Social media, Design thinking & Open innovation

2. R+D creates new knowledge…Innovation transforms it into profits
DDD LEADING OPEN INNOVATION AGENCY
ESADE CREAPOLIS BARCELONA

3. Design Thinking, Social media & Open innovation
INNOVATION PROCESS @DDD

4. Three phases innovation process
Discovery Exploration Execution

5. The Innovation process
Discover, Explore and execute. Three
main innovation steps done with a
new way of problem solving, that
Social Media
Open innovation
Design Thiking
incorporates out of the box inductive Flexible Inductive Unbiased
and abductive logics taken from Design
thinking, Open innovation techniques Open Disruptive Natural
where co-creation platform and inno- Co-creation Human Spontaneous
cells brings in newer and fresher
knowledge and where social media
platform centered Consumer’s
gives us Visual Insights
unbiased, natural, spontaneous
consumer insights.
A new way of thinking translated in a
challenging innovation process based
on a consumer’s needs and desires re-
interpretation.

6. Innovation Funnel
Strenghtening current business
Research Developement
Internal research projects
Current Market
& Business
model
Venture investing Product & Technology
External research projects Technology licensing acquisition

7. Innovation Funnel
Finding new business and/or markets
Research Developement
New Market &
Business model
Internal research projects New Market or
Business model
Current Market &
Business model
Venture investing Product & Technology
External research projects Technology licensing acquisition

9. Three Innovation streams
• How company’s Technology
relates with consumers through
new products and services?
Functional
innovation
• How our brand interact with
our consumers to deliver its
Emotional values through our own brand
innovation storytelling?
Experience • How the whole business
innovation model is aligned with
costumers through
technology, processes and
brand?

10. Open service innovation Customer
Co creation
Customer don’t want to buy
engagement
products they buy utilities and
experiences because they buy
emotions and good experiences.
Customer centric corporations
Customer
places customer experience at the
center of its innovation processes.
experience
Service Experience
offering centered knowledge
Service design innovation future
is based on co
creation, experience
knowledge, design experience Design
points, service offerings and experience
customer engagement. points

11. Strategic innovation
PHASE
planning
Discovery Exploration Execution
GATES Strategic gate Feasability Viability Launch
OBJECTIVES • Identify corporate • Identify costumer Insights • Validate costumer Insights • Supervise the launch
challenges • Combine Consumer and concepts. process to meet initial
• Transfer pre-existent insights with socio- • Co-create value together innovation requirements.
knowledge economic trends. with customers & • Track execution plans and
• Strategic research • Create a new market stakeholders. assist for overcoming
Planning. knowledge basis for • Determine concept DNA, process hurdles.
• Set up process objectives, innovation positioning, value propossal,
milestones & budget • Generate and articulate in a main benefits and reason
• Identify stakeholders and new ideas and product why.
innocell members concepts. • Identify and overcome
• Create an innovation hurdles and technical
portfolio screened on barriers for shortening time
feasability, desireability, to market
viability and risk. • Create business cases for
• To Sketctch and View our launch evaluation
ideas tangible examples of
our conceptual models and
our new territories of
opportunity
TOOLS • Knowledge stock sessions • Social Media etnographic • Concept DNA Co-cre WS • Innocell wrap-up meetings
• Future proofing WS researchs • Tech LAB WS • On Line Collaborative
• Insights Dciscovery Labs • Business Case WS platforms
• Concept Labs • Co Creation platform
• Business model
generation
OUTPUTS Strategic portifolio of • Map of insights • Concept Innovation • Execution reports
innochallenges • Innovation Concepts business case
portfolio • Business modelling
• InnoConcept Book
INNOCELLS
Cross functional & multidisciplinary team work for open innovation
INNORADAR
Environment Research & International Innoradar 4 new opportunities and trends
INNO DNA
Innovation learning & Talent development