Innovating for Results
HR’s Role to Lead and Foster Innovation




                                  Thursday, April 19, 2012
                                     Content Property of Pinstripe, Inc.   1
Introductions & Agenda


                       • Innovation Myth Debunked

                       • What is Innovation

                       • Hiring for Innovation

                       • HR’s Role
Ashley Gouge
Vice President
Pinstripe Healthcare
                       • Q&A



                                                 Content Property of Pinstripe, Inc.   2
Innovation Myths Debunked




                    Content Property of Pinstripe, Inc.   3
Innovation Myth #1


“Innovation
comes from       Fact:
                 Innovation is far more likely to
people who       come from a disciplined approach.

are creative.”


                                        Content Property of Pinstripe, Inc.   4
Innovation Myth #2


“Innovation is
expensive,       Fact:
                 Innovation is more correlated with
demanding        resource scarcity. And failure to
                 innovate is truly costly.
a lot of
resources.”

                                         Content Property of Pinstripe, Inc.   5
Innovation Myth #3


“Innovation is   Fact:
                 New products are quickly copied
creating a hot   and rarely enjoy sustained profits
                 or success.
new product.”




                                          Content Property of Pinstripe, Inc.   6
10 Types of Innovation
          1. Business model                                  5. Product performance
          how the enterprise makes money                        basic features, performance and functionality

                      2. Networking                                         6. Product system
                         enterprise’s structure/                               extended system that surrounds an offering
                         value chain
                                                                                      7. Service
                                                                                         how you service your customers


           Finance                     Process.               Offering                            Delivery
           Business       Networking   Enabling    Core       Product       Product    Service    Channel   Brand        Customer
           model                       process     process    performance   system                                       experience



                                                                                  8. Channel
                                                                                     how you connect your offerings
          3. Enabling process                                                        to your customers
             assembled capabilities
                                                                                                 9. Brand
                                                                                                    how you express your offering’s
                             4. Core process                                                        benefit to customers
                                proprietary processes that add value

                                                                                  10. Customer experience
                                                                                      how you create an overall
                                                                                      experience for customers

Larry.Keeley@doblin.com
                                                                                                                    Content Property of Pinstripe, Inc.   7
Healthcare Organizations Must Innovate


• Creating an experience for the savvy healthcare consumer.

• Design a system that educates and moves us away from
  “sick care” to truly “health care”

• To approach providing healthcare differently

• To transition to an organization rewarded for volume to
  one rewarded for value - quality




                                                  Content Property of Pinstripe, Inc.   8
Hiring for Innovation




                        Content Property of Pinstripe, Inc.   9
Innovation Focus Areas
                    People




Processes                                Culture
                                     Content Property of Pinstripe, Inc.   10
People

Discovery-driven                    Delivery-driven
• Associating                       • Analyzing

• Questioning                       • Planning

• Observing                         • Detail-oriented
                                      Implementing
• Idea Networking
                                    • Self-disciplined
• Experimenting




                    Different Talents
                                                  Content Property of Pinstripe, Inc.   11
Processes

                   • Its power to differentiate has
                     eroded.
Operational        • Operational flexibility is
                     essential.
Excellence         • New insights are needed.
                   • New methods and tools must
is not enough.       be embraced.
                   • Processes should be
                     systematically developed
                     encourage the hiring, training,
                     rewarding and promotion of
                     discovery-driven people.

                                           Content Property of Pinstripe, Inc.   12
Culture

                • Innovation is everyone’s job
Continue to     • Disruption is part of an
                  innovation portfolio
build a
                • Create small innovation project
Safe Place        teams

to innovate.    • Take smart risks in pursuit of
                  innovation
                • Celebrate wins and losses

                                         Content Property of Pinstripe, Inc.   13
Fostering Innovation Formula

                          People



                        Delivery-driven
                        Discovery-driven




                    Innovative Ideas
       Systematic                          Challenge the status quo
       Flexible                                    Take smart risks


Processes                                                           Culture
                                                                Content Property of Pinstripe, Inc.   14
HR’s Role in Innovation




                          Content Property of Pinstripe, Inc.   15
HR’s Opportunity to Lead


1. Work across the organization.




                                      Content Property of Pinstripe, Inc.   16
HR’s Opportunity to Lead


1. Work across the organization

2. Encourage experimentation & adaptation




                                            Content Property of Pinstripe, Inc.   17
HR’s Opportunity to Lead


1. Work across the organization

2. Encourage experimentation & adaptation

3. Source, attract, screen and assess for the right talent




                                                     Content Property of Pinstripe, Inc.   18
HR’s Opportunity to Lead


1. Work across the organization

2. Encourage experimentation & adaptation

3. Source, attract, screen and assess for the right talent

4. Reach outside of your organization & industry




                                                     Content Property of Pinstripe, Inc.   19
HR’s Opportunity to Lead


1. Work across the organization

2. Encourage experimentation & adaptation

3. Source, attract, screen and assess for the right talent

4. Reach outside of your organization & industry

5. Seek out partners that will accelerate your innovation



                                                     Content Property of Pinstripe, Inc.   20
Parting Thoughts


                      • Innovation is essential for
“Always try             survival today

just one more         • Innovation can be …simple

                      • It is about leadership and
time.”
                        commitment
  - Albert Einstein   • Hiring the “right” balance of
                        talent is key


                                               Content Property of Pinstripe, Inc.   21
Q&A




      Content Property of Pinstripe, Inc.   22
Thank you!


“Care about
something               Ashley Gouge
enough to do            agouge@pinstripehealthcare.com
something               (262) 754-5055

about it.”                  pinstripehealthcare.com
  - Richard Branson




                                              Content Property of Pinstripe, Inc.   23

Pinstripe Healthcare Presents: Innovating For Results - HR’s Role to Lead and Foster Innovation

  • 1.
    Innovating for Results HR’sRole to Lead and Foster Innovation Thursday, April 19, 2012 Content Property of Pinstripe, Inc. 1
  • 2.
    Introductions & Agenda • Innovation Myth Debunked • What is Innovation • Hiring for Innovation • HR’s Role Ashley Gouge Vice President Pinstripe Healthcare • Q&A Content Property of Pinstripe, Inc. 2
  • 3.
    Innovation Myths Debunked Content Property of Pinstripe, Inc. 3
  • 4.
    Innovation Myth #1 “Innovation comesfrom Fact: Innovation is far more likely to people who come from a disciplined approach. are creative.” Content Property of Pinstripe, Inc. 4
  • 5.
    Innovation Myth #2 “Innovationis expensive, Fact: Innovation is more correlated with demanding resource scarcity. And failure to innovate is truly costly. a lot of resources.” Content Property of Pinstripe, Inc. 5
  • 6.
    Innovation Myth #3 “Innovationis Fact: New products are quickly copied creating a hot and rarely enjoy sustained profits or success. new product.” Content Property of Pinstripe, Inc. 6
  • 7.
    10 Types ofInnovation 1. Business model 5. Product performance how the enterprise makes money basic features, performance and functionality 2. Networking 6. Product system enterprise’s structure/ extended system that surrounds an offering value chain 7. Service how you service your customers Finance Process. Offering Delivery Business Networking Enabling Core Product Product Service Channel Brand Customer model process process performance system experience 8. Channel how you connect your offerings 3. Enabling process to your customers assembled capabilities 9. Brand how you express your offering’s 4. Core process benefit to customers proprietary processes that add value 10. Customer experience how you create an overall experience for customers Larry.Keeley@doblin.com Content Property of Pinstripe, Inc. 7
  • 8.
    Healthcare Organizations MustInnovate • Creating an experience for the savvy healthcare consumer. • Design a system that educates and moves us away from “sick care” to truly “health care” • To approach providing healthcare differently • To transition to an organization rewarded for volume to one rewarded for value - quality Content Property of Pinstripe, Inc. 8
  • 9.
    Hiring for Innovation Content Property of Pinstripe, Inc. 9
  • 10.
    Innovation Focus Areas People Processes Culture Content Property of Pinstripe, Inc. 10
  • 11.
    People Discovery-driven Delivery-driven • Associating • Analyzing • Questioning • Planning • Observing • Detail-oriented Implementing • Idea Networking • Self-disciplined • Experimenting Different Talents Content Property of Pinstripe, Inc. 11
  • 12.
    Processes • Its power to differentiate has eroded. Operational • Operational flexibility is essential. Excellence • New insights are needed. • New methods and tools must is not enough. be embraced. • Processes should be systematically developed encourage the hiring, training, rewarding and promotion of discovery-driven people. Content Property of Pinstripe, Inc. 12
  • 13.
    Culture • Innovation is everyone’s job Continue to • Disruption is part of an innovation portfolio build a • Create small innovation project Safe Place teams to innovate. • Take smart risks in pursuit of innovation • Celebrate wins and losses Content Property of Pinstripe, Inc. 13
  • 14.
    Fostering Innovation Formula People Delivery-driven Discovery-driven Innovative Ideas Systematic Challenge the status quo Flexible Take smart risks Processes Culture Content Property of Pinstripe, Inc. 14
  • 15.
    HR’s Role inInnovation Content Property of Pinstripe, Inc. 15
  • 16.
    HR’s Opportunity toLead 1. Work across the organization. Content Property of Pinstripe, Inc. 16
  • 17.
    HR’s Opportunity toLead 1. Work across the organization 2. Encourage experimentation & adaptation Content Property of Pinstripe, Inc. 17
  • 18.
    HR’s Opportunity toLead 1. Work across the organization 2. Encourage experimentation & adaptation 3. Source, attract, screen and assess for the right talent Content Property of Pinstripe, Inc. 18
  • 19.
    HR’s Opportunity toLead 1. Work across the organization 2. Encourage experimentation & adaptation 3. Source, attract, screen and assess for the right talent 4. Reach outside of your organization & industry Content Property of Pinstripe, Inc. 19
  • 20.
    HR’s Opportunity toLead 1. Work across the organization 2. Encourage experimentation & adaptation 3. Source, attract, screen and assess for the right talent 4. Reach outside of your organization & industry 5. Seek out partners that will accelerate your innovation Content Property of Pinstripe, Inc. 20
  • 21.
    Parting Thoughts • Innovation is essential for “Always try survival today just one more • Innovation can be …simple • It is about leadership and time.” commitment - Albert Einstein • Hiring the “right” balance of talent is key Content Property of Pinstripe, Inc. 21
  • 22.
    Q&A Content Property of Pinstripe, Inc. 22
  • 23.
    Thank you! “Care about something Ashley Gouge enough to do agouge@pinstripehealthcare.com something (262) 754-5055 about it.” pinstripehealthcare.com - Richard Branson Content Property of Pinstripe, Inc. 23