An SPV, or special purpose vehicle, is a team of well-paid and tech-savvy brand ambassadors selected through an HR firm and trained by the brand and its agency. The ambassadors are empowered with engagement tools and work from a flashy, modern mobile unit to attract potential customers through engagement, presentations, and hands-on product experiences. The mobile unit is a fully-branded vehicle that creates an interactive experience zone at events and festivals to generate buzz through experiential marketing in a way that has never been done before.