Adaptive User Experience can be defined as tailoring the user experience in order to better match the interests of the end user. This can have a great effect on user experience and the behavior. SharePoint Server 2013 provides the framework to target content to specific user groups on your SharePoint 2013 site, depending on certain attributes of end-users, for example gender, geography, demography, or referral links. Groupings of such user attributes are known as user segments. This demo based session will walk you through how to implement user segmentation with SharePoint server side solution and client-side JSOM solution.