This document describes a spring carnival-themed product line targeting 7 to 12 year olds from families with an annual income of $200,000 living in Midtown East, NYC. The line takes inspiration from playful carnival items and has a palette of sugary pinks, blues, and oranges. It includes plaid and striped coordinates in neutral and warm tones to create an energetic summer story.

1. SpringCarnival
AdishreeKumarProf.WendyWoodruffTD312603

3. TrendandMarket
Playfulitemsandasubduedpalettecreatesthis
energecticsummerstory.Thepaletteismadeup
fromsugarytonesofpinks,bluesandorange.
Age:7to12yrs
Market:MassMarket
AnnualIncome:$200,000
Occupation:InvestmentBankerOccupation:InvestmentBanker
GeographicLocation:MidtownEast,NYC
Vacation/Travel:PuertoRico-Beaches
Orlando-Disneyworld

4. Neutral
Cool Warm

5. Neutral
WarmCool
1stPlaidCoordinate

6. Neutral
Cool Warm
2ndPlaidCoordinate

7. Neutral
Cool Warm
Stripe