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S
Activities Score
Main activities
Inward Logistic 0.44
Operations 0.59
Exit Logistics 0.34
Marketing and Sale 0.51
Services 0.51
Support activities
Infrastructure 0.36
Human resource 0.59
Technology development 0.32
Procurement 0.34
Total Score 4.03
Resource V R I O Status
Physical
a. Product V V V V Sustained competitive advantage
b. Marketing and branding content V - - - Competitive parity
Financial
a. Saving Fund V V - - Temporary competitive advantage
b. Operational cash V - - - Competitive parity
Human Resource
a. Employee Loyalty V V V V Sustained competitive advantage
b. Career level V V - - Temporary competitive advantage
Organizations resources
a. Work culture V V V V Sustained competitive advantage
b. Internal management V V V V Sustained competitive advantage
Capabilities
a. Production V V V V Sustained competitive advantage
b. Business process V V V V Sustained competitive advantage
c. Partnership management V V V V Sustained competitive advantage
Customer’s perception
Product uniqueness 3.81
Product quality 4.09
Price of product 3.77
Benefit compare with price paid 4.01
Business partner perception
Partnership uniqueness 3.55
Facilities and convenience 4.23
Price compare with services 4.33
Benefit compare with price paid 4.03
Assessment of competition factors Competitive conditions
Threat of new entrants 3.70 High
Substitution of products 4.14 High
Buyers' bargaining power 3.62 Medium
Suppliers' bargaining power 3.69 High
Rivalry among competitors 3.99 High
Current condition Future targets ( 2022 -2025) Output needed
Five stores handle by head management Ten stores handle by head management Accelerate business expansion
Standardization of business partner
stores has not reached optimal
conditionswith conditions of 60%
according to the established criteria
Standardization of digitally managed
business partner stores and achieve
100% according to the established
criteria
Digital performance
monitoring and
understandingof current
strategic issues
Market segments in the lower middle class Additional market segments Product value innovation
Products sold 70% of offline stores 30% by
online channel
Products sold through offline stores 60%
and 40% by online channel
Digital marketing activities
Brand and digital reputation are still
minimal
Increase in brand awareness to
achievereputation improvement
Branding activities

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S.pptx

  • 1. S Activities Score Main activities Inward Logistic 0.44 Operations 0.59 Exit Logistics 0.34 Marketing and Sale 0.51 Services 0.51 Support activities Infrastructure 0.36 Human resource 0.59 Technology development 0.32 Procurement 0.34 Total Score 4.03 Resource V R I O Status Physical a. Product V V V V Sustained competitive advantage b. Marketing and branding content V - - - Competitive parity Financial a. Saving Fund V V - - Temporary competitive advantage b. Operational cash V - - - Competitive parity Human Resource a. Employee Loyalty V V V V Sustained competitive advantage b. Career level V V - - Temporary competitive advantage Organizations resources a. Work culture V V V V Sustained competitive advantage b. Internal management V V V V Sustained competitive advantage Capabilities a. Production V V V V Sustained competitive advantage b. Business process V V V V Sustained competitive advantage c. Partnership management V V V V Sustained competitive advantage Customer’s perception Product uniqueness 3.81 Product quality 4.09 Price of product 3.77 Benefit compare with price paid 4.01 Business partner perception Partnership uniqueness 3.55 Facilities and convenience 4.23 Price compare with services 4.33 Benefit compare with price paid 4.03 Assessment of competition factors Competitive conditions Threat of new entrants 3.70 High Substitution of products 4.14 High Buyers' bargaining power 3.62 Medium Suppliers' bargaining power 3.69 High Rivalry among competitors 3.99 High Current condition Future targets ( 2022 -2025) Output needed Five stores handle by head management Ten stores handle by head management Accelerate business expansion Standardization of business partner stores has not reached optimal conditionswith conditions of 60% according to the established criteria Standardization of digitally managed business partner stores and achieve 100% according to the established criteria Digital performance monitoring and understandingof current strategic issues Market segments in the lower middle class Additional market segments Product value innovation Products sold 70% of offline stores 30% by online channel Products sold through offline stores 60% and 40% by online channel Digital marketing activities Brand and digital reputation are still minimal Increase in brand awareness to achievereputation improvement Branding activities