Sportstec partners with universities to teach their SportsCode software. This provides structure for students to learn the software and gain jobs in elite sports. The partnership is free for universities and benefits both parties. It provides visibility for the university programs and connects students to professional sport opportunities. For Sportstec, it leads to more software sales, upgrades, and a generation of advocates familiar with their products. Sportstec's partnership levels differ based on which software tier universities agree to teach. The long-term vision is to have SportsCode taught globally and produce analyst-ready graduates with minimal introductory training needed.