This Slide Deck accompanied a speaking engagement at the 2018 SupplySide West event in Las Vegas, NV. Speakers for this session were Joshua Schall of J. Schall Consulting and Daniel Lourenço of GHOST Lifestyle. To watch the presentation, follow this link - https://youtu.be/-j6BZOJF8T8 The sports nutrition market is unquestionably changing, as new active consumers look to sports-focused products to stay strong and fit, and as new generations bring new ideas on what products should be and how they should be sold. Looking at the near future of sports nutrition, this workshop will: Explore how to keep up with the younger generation of sports nutrition consumers, bringing Millennial attitudes and demands to the sector. It also will survey the changing sports nutrition retailing landscape, including the effect of online retailers such as Amazon.