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Social Media for Competitive Intelligence


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Social media platforms such as Twitter, LinkedIn, Quora and Slideshare can provide valuable input into your competitive intelligence projects. Read this presentation to learn how.

Published in: Business

Social Media for Competitive Intelligence

  1. 1. The Competitive Intelligence Potential of Social Media <br />August Jackson<br />Twitter hash tag: #scipsmci<br />1<br />
  2. 2. Our Two-Part Agenda for This Webinar<br />Should we add social media to our CI sources?<br />If yes, then how?<br />How can we get started quickly using the leading social media tools?<br />Twitter hash tag: #scipsmci<br />2<br />
  3. 3. Examine KITs for Potential CI Value<br />Twitter hash tag: #scipsmci<br />3<br />Are they likely to be sharing that information in some form through social media?<br />
  4. 4. Twitter hash tag: #scipsmci<br />4<br />Social<br />Media<br />Secondary<br />Research<br />Primary<br />Research<br />
  5. 5. Start Small and Be Specific<br />Twitter hash tag: #scipsmci<br />5<br />
  6. 6. Reverse Engineer your Collection Plan<br />Twitter hash tag: #scipsmci<br />6<br />Whether you’re doing active elicitation or passive monitoring, remember your CI ethics.<br />
  7. 7. Twitter asks users “What are you doing?”<br />Twitter hash tag: #scipsmci<br />7<br />Official Business Presence<br /><ul><li>PR
  8. 8. Marketing
  9. 9. Customer Service
  10. 10. Recruiting</li></ul>Individuals<br /><ul><li>Employees
  11. 11. Customers
  12. 12. Experts</li></li></ul><li>Do you speak Twitter?<br />Twitter hash tag: #scipsmci<br />8<br />Public message directed towards a specific Twitter user, e.g. @8of12<br />@<br />Hashtags are public messages attended to be associated with a specific theme, topic or event. The hashtag makes it easy for interested parted to track the conversation, e.g. #scipsmcifor this webinar<br />#<br />Retweet: I liked your message, and I am passing it along<br />RT<br />
  13. 13. Twitter offers great search functions!<br />Twitter hash tag: #scipsmci<br />9<br />You do not need to have your own Twitter account<br />Make lists of search terms<br /><ul><li>Competitors
  14. 14. Industry terms
  15. 15. Product brands
  16. 16. Noteworthy names</li></ul>Create RSS feeds of your searches to automate monitoring<br /><br />
  17. 17. Find individuals you want to track<br />Look for competitors’ official accounts<br /><br />Look in their marketing materials<br />Search for lists of competitor employees or industry experts on Listorious<br />Search for mentions of competitors’ names and industry terms in Twitter user’s profiles<br />Listorious<br />Twellow<br />Twitter hash tag: #scipsmci<br />10<br /><br /><br />
  18. 18. LinkedIn: the professional social network<br />Twitter hash tag: #scipsmci<br />11<br />Information about professionals in resume-like profiles<br />Company and industry groups for active discussions<br />Aggregate user data for company statistics and information<br />
  19. 19. Get to know LinkedIn’s advanced search<br />Twitter hash tag: #scipsmci<br />12<br />
  20. 20. Company profiles have a wealth of detail<br />Twitter hash tag: #scipsmci<br />13<br />Statistics<br />Hiring, promotions and departures<br />Open positions<br />Remember that company data is based on aggregated employee self-reporting<br />You can also “follow” companies of interest to track them over time<br />
  21. 21. Quora: Question and Answer<br />Twitter hash tag: #scipsmci<br />14<br />Users ask questions and other users answer them<br />Sometimes industry and company-specific topics<br />Users vote up their favorite answers<br />Based on real identities, so you can assess respondents expertise<br />Follow topics and users of interest<br />
  22. 22. Slideshare: Post your PowerPoint Here<br />Twitter hash tag: #scipsmci<br />15<br />Users post PowerPoints to the site<br /><ul><li>Easy sharing
  23. 23. Self-promotion
  24. 24. Sales and marketing</li></ul>Use the same keywords from your Twitter search list<br />
  25. 25. Twitter hash tag: #scipsmci<br />16<br />Thank you!<br />August Jackson<br />august (at) augustjackson (dot) net<br /><br />Twitter @8of12<br />