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sandal                                                                                                 and brands that don’t do sandals.




  • noun a shoe with an openwork upper or                                                 Brand Overview.
 straps attaching the sole to the foot.                Brands that could ‘do’ a sandal.




  — dERIVaTIVEs sandalled (Us sandaled) ad-
 jective.

      — ORIGIn Greek sandalon ‘wooden shoe’.
Ben Arent - 2405419 - info@benarent.co.uk - http://www.benarent.co.uk/pentland/
textile sandals              Jelly’s

                                                                                                                                                  barefoot sandals
                                                                                                                      climbing sandals
                                                                              utility sandals
                                                                                                                                                                            water sports sandals
       warm sandals




      minimal sandals
                                                                                                   water sports sandals

                                                                flip flops                                                               sports sandals
                                                                                                                                                                                      surf booties

                    brand image sandals

                                                                                                    Sandal
                                                                                                Market Overview                                                      hiking sandals


                                                                                                                                                                                  Cork sandals
                               tire sandals


                                                                   Eco-Sandals                                                           fashion sandals
                                                                                                     branded sandals                                                                  Roman sandals
             diy sandals



                                                                                                   massage sandals                                                                      pretty and supportive
                                                                                                                                                                                               sandals

       ethical sandals
                                                                                                        textile sandals

                                                                                                                                                                                         sticky sandals

                                 recyclable sandals
                                                                    vital foot protectors
                                                                                                                                                                      high heel sandals
                                                                                                                          string sandals        ‘pretty’ sandals


Ben Arent - 2405419 - info@benarent.co.uk - http://www.benarent.co.uk/pentland/
Male                                                                                                    Female

                                                                                       Functional
                                                                                       Fashion
   Main Observations.
   1. Material choice will give the sandal its ‘sex’.
   2. Male sandals are more functional.
   3. Sandals are either desi gned for a specific task, or
           provide minimal support.

                                                                                         Sandal
                                                                          Market Overview: The Unisex Question?

Ben Arent - 2405419 - info@benarent.co.uk - http://www.benarent.co.uk/pentland/
in shoes
                                                                                  Possible Sandal
                                                                                   Connectors




                                                                                               elsewhere
Ben Arent - 2405419 - info@benarent.co.uk - http://www.benarent.co.uk/pentland/
Smar
                                                                                                                                                                                                                     t Foa
                                                                                                                                                                                                                            m




                               cotton.
                                    h
                           ixed wit
                        Fibers m

                                                                                                         ood.                                                                             ing.
                                                                                         hat feels like w                                                                           old
                                                                               Plastic t                                                                                       on m
                           o



                                                                                                                                                                         ecti
                      Bambo




                                                                                                                                                      le            e inj
                                                                                                                                                Texti             bl
                                                                                                                                            QTC            Multia




                                                                                                                Possible Sandal
                                                                                                                  Materials
     Wo
        o




                                                                                                                Exploring possible material
       dd
        ust




                                                                                                                     choices at MADE
            in
            PP.




                                                                                                                                                                                                                         y.
                                         wo Chi                                                                                                                                                                  e   putt
                                           ven p B                                                                                                                                               D3.        activ
                                              he oard
                                                mp                                                                                                                                                Sho ck re
                                                   / e with




                                                                                                                                     ing.
                                                      po
                                                        xy a
                                                          fin




                                                                                                                                  cloth
                                                              ish
                                                                 .




                                                                                                                                  ating
                                                                                                                              oder
                                                                                                                         ure m
                                                                                                                                                               Rec

                                                                                                                             t
                                                                                                                                                                   yc
                                                                                                                         pera
                                                                           r                                                                                           led
                                                                                                                                                                             ‘sm
                                                                      Pape                                                                                                       ile’ p
                                                                 oven
                                                                                                                     tem
                                                                W                                                                                                                      lasti
                                                                                                                                                                                            c.
                                                                                                                                                                                                                                Inte
                                                                                                                                                                                                                                    lli-G
                                                                                                                                                                                                                                         el   tm




    M.A.D.E Material and Design Exchange. SW1




Ben Arent - 2405419 - info@benarent.co.uk - http://www.benarent.co.uk/pentland/
Influence of Crocs                                                                                                                     Cheap, ‘street’ and patterned.
  Crocs have become an overnight success that every footwear
  manufacture is riding. This includes the reemergence of the                                                                                Mintel’s August 2006 report into footwear
  1980 brand ‘Jellies’.                                                                                                                        suggested that “shoes have become an
                                                                Exploring Market Trends. Retail.                                                 integral part of recent fashion looks.”
                                                                                                                                                  was evident on this visit. With many
 Pretty Soles.                                                       On the 17th of October 2007, I explored the                             non-specilists such as H&M and Newlook
                                                                                                                                               offering a range of styles in footwear to
                                                                     trendiest area and shops of London. This gave                                   match a comsumers dessing style.

                                                                     me a greater insight into the footwear market,
                                                                     the importance of footwear POS and the
                                                                     current problems with sandals position within                                                                High End - Lifestyle footwear
                                                                     this market place.                                                                                            High end brands create a complete ‘point
                                                                                                                                                                                   of sale’ experience which lures the buyer
                                                                                                                                                                                   into spending the extra £40 on a pair of
                                                                                                                                                                                   shoes. Store POS, store layout and sales
                                                                                                                                                                                   staff are a vital part in the completion of
                                                                                                                                                                                   selling a brand to a consumer.




                                                                                                                                                                   Ugly POS for Sandal
                                   Ugly Sandals.




                                                                                                                                                              Sandals are ugly, and so is there POS.
                                                                                                                                                            During the current analysis, sandals are
                                                                                                                                                             out of session, but are still available in
                                                                                                                                                                                  many hiking store.

                                                                                                                                                                 The stores the stocked sandals had
                                                                                  Customer Customisation                                                                 bewteen 2 - 10 on display.
                                                                                   Currently at the Carnaby puma store you are able to                               There were NO unisex sandals.
                                                                                   create your own trainer by picking each individual
                                                                                   component from a range of options located in bin
                                                                                   silos. You then scan each one of your fabric parts
                                                                                   to view a real time computer visualization of your                               One Offs, and Celebrity Endorsements.
                                                                                   trainer. You can then order you completely custom                                 One off products and ‘exclusives’ are in abundance in retail
                                                                                   puma trainer.                                                                     at the moment. These ‘exclusives’ can be from something as
                                                                                                                                                                     simple as a sticker attached, to a complete redesign of the
                                                                                                                                                                     product.

                                                                                                                                                                     Level of differential design depends on the level of celebrity.




Ben Arent - 2405419 - info@benarent.co.uk - http://www.benarent.co.uk/pentland/
Exploring Market Trends. Retail.




Ben Arent - 2405419 - info@benarent.co.uk - http://www.benarent.co.uk/pentland/
Ben Arent - 2405419 - info@benarent.co.uk - http://www.benarent.co.uk/pentland/
Ben Arent - 2405419 - info@benarent.co.uk - http://www.benarent.co.uk/pentland/

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Speedo Market Resarch

  • 1. sandal and brands that don’t do sandals. • noun a shoe with an openwork upper or Brand Overview. straps attaching the sole to the foot. Brands that could ‘do’ a sandal. — dERIVaTIVEs sandalled (Us sandaled) ad- jective. — ORIGIn Greek sandalon ‘wooden shoe’. Ben Arent - 2405419 - info@benarent.co.uk - http://www.benarent.co.uk/pentland/
  • 2. textile sandals Jelly’s barefoot sandals climbing sandals utility sandals water sports sandals warm sandals minimal sandals water sports sandals flip flops sports sandals surf booties brand image sandals Sandal Market Overview hiking sandals Cork sandals tire sandals Eco-Sandals fashion sandals branded sandals Roman sandals diy sandals massage sandals pretty and supportive sandals ethical sandals textile sandals sticky sandals recyclable sandals vital foot protectors high heel sandals string sandals ‘pretty’ sandals Ben Arent - 2405419 - info@benarent.co.uk - http://www.benarent.co.uk/pentland/
  • 3. Male Female Functional Fashion Main Observations. 1. Material choice will give the sandal its ‘sex’. 2. Male sandals are more functional. 3. Sandals are either desi gned for a specific task, or provide minimal support. Sandal Market Overview: The Unisex Question? Ben Arent - 2405419 - info@benarent.co.uk - http://www.benarent.co.uk/pentland/
  • 4. in shoes Possible Sandal Connectors elsewhere Ben Arent - 2405419 - info@benarent.co.uk - http://www.benarent.co.uk/pentland/
  • 5. Smar t Foa m cotton. h ixed wit Fibers m ood. ing. hat feels like w old Plastic t on m o ecti Bambo le e inj Texti bl QTC Multia Possible Sandal Materials Wo o Exploring possible material dd ust choices at MADE in PP. y. wo Chi e putt ven p B D3. activ he oard mp Sho ck re / e with ing. po xy a fin cloth ish . ating oder ure m Rec t yc pera r led ‘sm Pape ile’ p oven tem W lasti c. Inte lli-G el tm M.A.D.E Material and Design Exchange. SW1 Ben Arent - 2405419 - info@benarent.co.uk - http://www.benarent.co.uk/pentland/
  • 6. Influence of Crocs Cheap, ‘street’ and patterned. Crocs have become an overnight success that every footwear manufacture is riding. This includes the reemergence of the Mintel’s August 2006 report into footwear 1980 brand ‘Jellies’. suggested that “shoes have become an Exploring Market Trends. Retail. integral part of recent fashion looks.” was evident on this visit. With many Pretty Soles. On the 17th of October 2007, I explored the non-specilists such as H&M and Newlook offering a range of styles in footwear to trendiest area and shops of London. This gave match a comsumers dessing style. me a greater insight into the footwear market, the importance of footwear POS and the current problems with sandals position within High End - Lifestyle footwear this market place. High end brands create a complete ‘point of sale’ experience which lures the buyer into spending the extra £40 on a pair of shoes. Store POS, store layout and sales staff are a vital part in the completion of selling a brand to a consumer. Ugly POS for Sandal Ugly Sandals. Sandals are ugly, and so is there POS. During the current analysis, sandals are out of session, but are still available in many hiking store. The stores the stocked sandals had Customer Customisation bewteen 2 - 10 on display. Currently at the Carnaby puma store you are able to There were NO unisex sandals. create your own trainer by picking each individual component from a range of options located in bin silos. You then scan each one of your fabric parts to view a real time computer visualization of your One Offs, and Celebrity Endorsements. trainer. You can then order you completely custom One off products and ‘exclusives’ are in abundance in retail puma trainer. at the moment. These ‘exclusives’ can be from something as simple as a sticker attached, to a complete redesign of the product. Level of differential design depends on the level of celebrity. Ben Arent - 2405419 - info@benarent.co.uk - http://www.benarent.co.uk/pentland/
  • 7. Exploring Market Trends. Retail. Ben Arent - 2405419 - info@benarent.co.uk - http://www.benarent.co.uk/pentland/
  • 8. Ben Arent - 2405419 - info@benarent.co.uk - http://www.benarent.co.uk/pentland/
  • 9. Ben Arent - 2405419 - info@benarent.co.uk - http://www.benarent.co.uk/pentland/