This document outlines the structure of a speech and how to address common stock issues that may arise. It states a speech should have an introduction, body and conclusion. The body should cover harms of the status quo, present a plan to fix the harms, explain how the plan will work (solvency), and discuss the advantages. It also provides responses for typical stock issues around harms, plans, solvency and advantages, such as acknowledging concerns but providing evidence the plan still solves the problem.