Special Advertising Sections Research 1 26 09

The document summarizes key findings from a survey of BusinessWeek readers about special advertising sections: - Two-thirds of readers felt they obtained value from special sections and said the sections were informative, relevant, interesting and credible. - Readers said they learn new things from special sections, which provide brief educational overviews, information on latest developments, and industry insider perspectives - all in one place. - Two-thirds of readers were more likely to engage with sponsor brands after reading a section, through actions like becoming more aware of topics, learning more, and contacting sponsors. - Independent research found that special sections drive high brand association and increase the likelihood that readers will take actions or consider purchasing sponsors'