1. Spanish Language Market Statistics
As of 2011, the Spanish-speaking population in the United States is 52 million. Arizona, California, Colorado, Florida,
Illinois, New Jersey, New York and Texas are the 8 states in the U.S. that are home to 1 million or more Spanish-speaking
residents. The Spanish-speaking population in the U.S. is expected to reach 132.8 million by 2050.
Hispanic households spend most of
their income on food, housing,
utilities, transportation, telephone
services, men’s and boys’ clothing,
children’s clothing, and footwear.
Hispanic
Purchasing
Power Growth:
Florida - $102 Million
$489 Billion
$978 Billion
Illinois - $43 Million
$1.2 Trillion
New Jersey - $37 Million
$1.5 Trillion
Arizona - $31 Million
Hispanic's Most Purchased Grocery Items
Colorado - $21 Million
Dairy, Ice Cream - 27%
Bread - 23%
Fresh food prepared on site - 19%
Grocery foods - 18%
Perishable groceries - 13%
Singled-served pre-packaged food - 11%
2012
68%
New York - $76 Million
New Mexico - $18 Million
Georgia -$15 Billion
Latinos in the U.S.
accounted for $2.2 billion
of total e-commerce purchases
across the country.
of Hispanics are more likely
to consider buying a house
compared to 57% of all Americans
California - $253 Million
Texas - $175 Million
$212 Billion
First Quarter
10 States with the Largest Hispanic Markets
$3.3
billion
First Half
2012
Hispanic women spent on shoes
from June 2013 to May 2013
the Hispanic contribution to
vehicle sales in the U.S.
reached more than $13 billion.
4.4
Million
The National Association of
Hispanic Real Estate
Professionals reported that
Hispanic homeowners have
grown from 4.24 million in
2000 to 6.69 million in 2012.
http://www.listenupespanol.com/call-center-services/
Ref:
http://ahaa.org/default.asp?contentID=161
http://www.callcentertimes.com/Home/tabid/37/ctl/NewsArticle/mid/395/CategoryID/1/NewsID/430/Default.aspx
http://articles.chicagotribune.com/2013-04-12/classified/sc-cons-0411-umberger-20130412_1_housing-wheel-first-time-buyers-affordability
http://www.forbes.com/sites/marcellefischler/2012/05/31/american-dream-hispanic-home-buyers-on-the-rise/
http://www.hispanicbusiness.com/branded/2012/autos/auto_overview.asp

2. What is the size and scope of the spanish language market? What types and goods and services
are most sought after? Here are some market statistics.
Spanish call center services