1. S O U T H W E S T A I R L I N E S I T ‘ S N O T J U S T A C A R E E R --- I T ‘ S A C A U S E
2. SOUTHWEST AIRLINES IS AN AMERICAN LOW-COST AIRLINE AND THE WORLD’S LARGEST LOW-COST CARRIER
3. THEY ARE THE LARGEST AIRLINE IN THE WORLD BY NUMBER OF PASSENGERS CARRIED PER YEAR . AS OF DECEMBER 31, 2009, SOUTHWEST OPERATES MORE THAN 3,200 FLIGHTS DAILY.
4. SOUTHWEST AIRLINES HAS CARRIED MORE PASSENGERS THAN ANY OTHER U.S. AIRLINE SINCE AUGUST 2006 FOR COMBINED DOMESTIC AND INTERNATIONAL PASSENGERS
5. ONE OF THE KEY COMPONENTS TO THE SUCCESS OF SOUTHWEST AIRLINES IS IT’S UNIQUE APPROACH TO THE PHILOSOPHY OF IT’S EMPLOYEES
14. EXPECTATIONS FOR ALL EMPLOYEES L I V E T H E S O U T H W E S T W A Y WARRIOR SPIRIT Work Hard Desire to be the best Be courageous Display a sense of urgency Persevere Innovate SERVANT’S HEART Follow The Golden Rule Treat others with respect Put others first Demonstrate proactive Customer Service Embrace the SWA Family FUN-LUVING ATTITUDE Have FUN Don’t take yourself too seriously Maintain perspective (balance) Celebrate successes Enjoy your work Be a passionate Teamplayer
15. WORK THE SOUTHWEST WAY FOCUS ON SAFETY MEET OPERATIONAL OBJECTIVES KNOW AND FOLLOW ALL SAFETY AND SECURITY POLICIES AND PROCEDURES FOCUS ON HIGH CUSTOMER SERVICE DELIVERY STRIVE FOR CONTINUOUS IMPROVEMENT DEMONSTRATE INTEGRITY IN ALL ACTIONS FOCUS ON LOW COST COMPLETE DAILY JOB DUTIES AT LOWEST COST POSSIBLE COMPLETE PROJECTS ONTIME AND ON BUDGET
16. A D D I T I O N A L E X P E C T A T I O N S F O R L E A D E R S DEVELOP PEOPLE KNOW YOUR PEOPLE SET CLEAR EXPECTATIONS DELEGATE RESPONSIBILITY; HOLD PEOPLE ACCOUNTABLE ENCOURAGE STRENGTHS; ADDRESS WEAKNESSES PROVIDE TIMELY, CANDID FEEDBACK BUILD A BENCH BUILD GREAT TEAMS IDENTIFY THE RIGHT PEOPLE FOR THE RIGHT JOB BUILD AND MAINTAIN TRUST AMONG TEAMMEMBERS ENCOURAGE VIGOROUS DEBATE AND DIALOGUE GAIN COMMITMENT TO SHARED GOALS SEEK DIVERSITY ALWAYS BE ON THE LOOKOUT FOR GREAT PEOPLE
17. A D D I T I O N A L E X P E C T A T I O N S F O R L E A D E R S THINK STRATEGICALLY SEE BEYOND TODAY’S ACTIVITIES ACT LIKE AN OWNER EMBRACE PROBLEM SOLVING TRANSLATE BROAD OBJECTIVES INTO SPECIFIC ACTION PLANS
18. C O M M U N I C A T E E F F E C T I V E L Y B E A N A C T I V E L I S T E N E R P R E S E N T W I T H I M P A C T K N O W Y O U R A U D I E N C E C O M M U N I C A T E O P E N L Y A N D O F T E N P A R T I C U L A R L Y D U R I N G U N C E R T A I N T I M E S A D D I T I O N A L E X P E C T A T I O N S F O R S E N I O R S O U T H W E S T L E A D E R S
19. ADDITIONAL EXPECTATIONS OF SENIOR SOUTHWEST LEADERS DEMONSTRATE CAPACITY P R O A C T I V E L Y M A N A G E Y O U R T I M E B E D E C I S I V E D E L E G A T E D E L I B E R A T E L Y F O C U S O N P R I O R I T I Z A T I ON
20. ADDITIONAL EXPECTATIONS OF SENIOR SOUTHWEST LEADERS BE A CHANGE LEADER CAST A COMPELLING VISION BUILD A GUIDING TEAM COMMUNICATE FOR BUY-IN MAKE IT STICK
21. B E K N O W L E D G E A B L E BE SELF-AWARE KNOW OUR BUSINESS AND OUR INDUSTRY LEARN ON THE FLY DRIVE FOR SELF IMPROVEMENT
